Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.
MediaWhiz POV: Conversion Optimization for Lead-gen PathsMatomy Media Group
MediaWhiz SVP Jeremy Leonard details conversion optimization for lead-gen paths. At a presentation given at Conversion Conference Oct. 9, 2012, in Fort Lauderdale, Fla., Leonard explains how digital and performance marketers can generate efficient and cost-effective conversions with an eye toward quality and sustainability.
This presentation is designed to highlight key shifts in our use of technology and explain what this means for businesses today.
The presentation draws upon cyberpsychology in particular to explain people's attitudes towards and motives for using new digital tools, technologies and platforms especially facebook and other social media.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
MediaWhiz POV: Conversion Optimization for Lead-gen PathsMatomy Media Group
MediaWhiz SVP Jeremy Leonard details conversion optimization for lead-gen paths. At a presentation given at Conversion Conference Oct. 9, 2012, in Fort Lauderdale, Fla., Leonard explains how digital and performance marketers can generate efficient and cost-effective conversions with an eye toward quality and sustainability.
This presentation is designed to highlight key shifts in our use of technology and explain what this means for businesses today.
The presentation draws upon cyberpsychology in particular to explain people's attitudes towards and motives for using new digital tools, technologies and platforms especially facebook and other social media.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
If your Website is not easy to use for your target audiences, it will not be as successful as it should be. In this practical workshop, Top Floor Technologies' experts review the latest best practices in Website design and usability and discuss proven methods for improving your results.
- Key principles for creating a great Website user experience
- The most common Web usability mistakes and how to avoid them
- Specific design examples to illustrate strong and poor usability
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Exceptional Web Experiences and IBM Northstar project
Denna presentation lär dig mera om hur du kan förbättra dialogen med dina kunder med hjälp av IBMs lösningar inom Exceptional Web Experience och Exceptional Customer Experience. IBM:s lösningar kan hjälpa dig att knyta kunderna närmare ditt varumärke, öka kundnöjdheten samt minska kostnader.
Denna presentation hölls vid IBM Collaboration Forum 2011 i Stockholm.
Talare: Lars Olof Allerhed, Collaboration Evangelist, IBM Collaboration Solutions
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Dr. Tom Leighton delivered a keynote presentation titled “Transforming Experiences Across the Omnichannel." Dr. Leighton explains the challenges of providing frictionless experiences across all devices and channels. He also shares near term and long term strategies for helping to ensure rapid response times – regardless of whether a shopper is engaging on a smartphone or an iPad, using a mobile connection, or competing for Wi-Fi in the store.
Learn more about Akamai's Mobile Solutions - Aqua Ion Mobile: http://www.akamai.com/html/solutions/aqua_ion_mobile.html
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
BNC09: Dynamic Publishing Solutions - New Production Workflows - Gary CosiminiBookNet Canada
Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations.
Competing with Giants - How to Win With Drupal vs. Proprietary AlternativesAcquia
Drupal has become a serious player in the enterprise market, encountering a new set of competitors along the way.
Free software alone isn't enough for most larger organizations to choose Drupal. The technical selection process is more intensive, with many more stakeholders influencing the decision process. Additionally, enterprises rely on guidance from industry analysts and their peers to create their short list of potential options to consider. Raising the visibility of Drupal's strengths and success stories is critical to competing effectively in the enterprise market.
At Acquia, we spend a great deal of time helping organizations understand the power of both Drupal and the community, and why this combination is what makes Drupal the best choice for high performance organizations serious about the social web. In this session, we'll share our experiences discussing Drupal with the analyst community and with senior executives. We'll share lessons we've learned when Drupal has lost during the technical selection process, and how we, as a community, can work together to improve our chances in the future.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
If your Website is not easy to use for your target audiences, it will not be as successful as it should be. In this practical workshop, Top Floor Technologies' experts review the latest best practices in Website design and usability and discuss proven methods for improving your results.
- Key principles for creating a great Website user experience
- The most common Web usability mistakes and how to avoid them
- Specific design examples to illustrate strong and poor usability
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Exceptional Web Experiences and IBM Northstar project
Denna presentation lär dig mera om hur du kan förbättra dialogen med dina kunder med hjälp av IBMs lösningar inom Exceptional Web Experience och Exceptional Customer Experience. IBM:s lösningar kan hjälpa dig att knyta kunderna närmare ditt varumärke, öka kundnöjdheten samt minska kostnader.
Denna presentation hölls vid IBM Collaboration Forum 2011 i Stockholm.
Talare: Lars Olof Allerhed, Collaboration Evangelist, IBM Collaboration Solutions
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Dr. Tom Leighton delivered a keynote presentation titled “Transforming Experiences Across the Omnichannel." Dr. Leighton explains the challenges of providing frictionless experiences across all devices and channels. He also shares near term and long term strategies for helping to ensure rapid response times – regardless of whether a shopper is engaging on a smartphone or an iPad, using a mobile connection, or competing for Wi-Fi in the store.
Learn more about Akamai's Mobile Solutions - Aqua Ion Mobile: http://www.akamai.com/html/solutions/aqua_ion_mobile.html
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
BNC09: Dynamic Publishing Solutions - New Production Workflows - Gary CosiminiBookNet Canada
Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations.
Competing with Giants - How to Win With Drupal vs. Proprietary AlternativesAcquia
Drupal has become a serious player in the enterprise market, encountering a new set of competitors along the way.
Free software alone isn't enough for most larger organizations to choose Drupal. The technical selection process is more intensive, with many more stakeholders influencing the decision process. Additionally, enterprises rely on guidance from industry analysts and their peers to create their short list of potential options to consider. Raising the visibility of Drupal's strengths and success stories is critical to competing effectively in the enterprise market.
At Acquia, we spend a great deal of time helping organizations understand the power of both Drupal and the community, and why this combination is what makes Drupal the best choice for high performance organizations serious about the social web. In this session, we'll share our experiences discussing Drupal with the analyst community and with senior executives. We'll share lessons we've learned when Drupal has lost during the technical selection process, and how we, as a community, can work together to improve our chances in the future.
The mobile landscape - Do you really need an app?Valtech UK
Take a look around you, on a train, in a queue at the supermarket or at a concert. Chances are good you will see people interacting with their mobile phones or tablets. So far there has been a title wave of new apps being developed by companies and organisations. But is an app really always the answer to the question of how to reach, and interact with customers in mobile devices? In this session we look at the differences between native apps, and mobile web sites, and most important - how do we decide between the two, when we want to engage with customers in the mobile context.
Development teams are challenged to deliver more content with less time and with greater agility. In some cases, Lines of Businesses are examining alternative strategies involving a mixture of public and private cloud to deliver their business applications. Sometimes, the need for speed leads to bad decision making and the adoption of non-compliant technologies. These "shadow ops" activities may not meet the compliance and standards set by your organization. You can discourage these practices by improving your responsiveness to the needs of development. Come learn about how Continuous Delivery technology from Rational & Tivoli can help you defeat Shadow Ops by providing a better alternative!
Bala Rajaraman, IBM Distinguished Engineer
Michael D. Elder, IBM Senior Technical Staff Member
With the increasing usage of smart phone devices (iPhone, Android, Blackberry, Nokia and tablet devices) among system administrators and datacenter workers to manage their deployment footprint, many trends can be observed by looking into usage patterns of these workers to find identify inefficiencies for further improvements. Caleb take an in-depth look into both industry patterns as well as usage trends in order to figure out what is grabbing user attention in the hosting industry.
Social Models and Innovation EcosystemsPeter Coffee
Keynote presentation to MIT's conference, "Democratizing Innovation," 23 February 2013 -- by Peter Coffee, VP & Head of Platform Research, salesforce.com inc.
http://www.nhs.uk is the largest healthcare website in the UK providing citizens a free and extensive portal to all healthcare conditions, medical advice, GP and Hospital services, testimonials and comprehensive information in the forms of articles, stories, slideshows, videos, blogs, syndication, tools, widgets and mobile accessibility. The site contains 40k pages, 400+ videos and achieves 10-12 million unique visitors a month.
- State of the Digital Syndication Space.
- Apps, Widgets, API development and content distribution.
- Presentation identifying and defining digital strategy and outlining tactics and executions.
Collaboration and Productivity with Microsoft SharePointEdgewater
Ori Fishler, Web Solutions Practice Director at Edgewater Technology, was invited to speak at the Delta Dental CFO Conference on April 26th on Marco Island, FL. Ori presented the collaboration benefits of SharePoint 2010, specifically how a collaborative platform like SharePoint:
- streamlines finance and accounting processes
- improves the productivity of the underwriting department
Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences.
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content.
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world.
Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.
To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.
the next generation of marketing technology platformcleveg
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
10. Digital Marketing Challenges
Is now more complex, more multi-faceted and more challenging to
Change manage
Driving revenue and building meaningful, sustainable relationships
Critical with customers
Marketing Has grown in complexity and scope, as has the potential for
Technology powerful outcomes
Need to blend technology, audience, content, analytics and
Blend user experience strategies
Drive profitable customer engagements by better quantifying their
Drive results results and better acting upon the data
Demonstrate Build value over time, rather than concentrating solely on short-
Return term ROI
www.sitecore.net
11. Agency Challenges
Ad spend is shifting to “campaign based” digital initiatives (time
Budget Shift sensitive, relevant for a set period, results driven)
Huge opportunity to service this shift but are usually creative led
Full Service and struggle to deliver & retain technical staff
They think in terms of “Production” e.g. TV/Video production
Production is outsourced to specialists
Need to exploit „new normal‟ SaaS, Cloud, etc. models which play
Cloud very well to “Campaign” style initiatives
High-cost entry Current upfront style WCM licensing models are not suited to
Campaign style initiatives
point
Demonstrate Digital campaigns are generally short term responses to urgent
Return customer demands – very little reuse
www.sitecore.net
12. Campaigns: Disconnected Mobile
OF MOBILE USERS
85% expect sites to load at least as fast or faster than sites on their desktop
Mobile channel is a poor
cousin to the web channel.
57% HAVE HAD A PROBLEM when trying to access a mobile site Mobile performance
optimisation is only for geeks.
Business thing, conversion
thing, competitive advantage
SLOW LOAD TIME
Was the number one issue faced by
more than one third of them.
thing.
ALMOST HALF
“ A 1-second delay in page load
times equals:
Of these people are unlikely to return to • 11% fewer pages
a site that performs poorly.
• 16% decrease in customer
satisfaction
33% Would go to a
• 7% loss in conversions
”
COMPETITORS SITE NEXT
www.sitecore.net
http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-user-expectations/mobile-device-users-expect-sites-to-load-
13. Campaigns:
Connected Journeys are High Effort
1 2 3 4 5
Campaign Landing Payment Confirmation
Microsite
email page gateway page
Connected journeys involve: Resulting Campaigns suffer from:
Multiple Agencies Lack of clear ownership
Multiple Solution Providers Too many moving parts
Multiple Overlapping Disciplines Poor governance
Multiple Masters Siloed channels / teams
www.sitecore.net
14. Campaigns: Need Real Time Testing
T RAFFIC
“Your most creative ideas don‟t convert as well”
T IME
Brian Massey, Conversion Scientist
T ECHNOLOGY Companies are struggling to marry
the right technology with the
T RUST
mountain of data.
T EAM
www.sitecore.net
16. “After the platform becomes user friendly, when it is
opened up to the best storytellers and designers and
communicators, they tend to add another level to it. The
rare time when you find people who really appreciate both
sides of that coin (innovation and storytelling) is where truly
amazing things happen.”
Andy Berndt
Managing Director, Google
www.sitecore.net
17. The Best of the Best
Technical Partners
- Proven track record of successful delivery .
- Global customers. Strategic technology. Scalable solutions.
- Technology roadmaps to support future marketing goals.
- Mature technology platforms to effectively execute digital campaigns.
www.sitecore.net
18. Sitecore Customer Engagement Platform
The heart of Campaign as a Service
- Serving web, mobile, email, social and print.
- Profiles visitors and delivers personalised content across channels.
- Builds a single coherent visitor profile, augment through each
interaction, regardless of channel.
- Unique cross-channel engagement value KPI
www.sitecore.net
19. Sitecore Customer Engagement Platform
- Track and report on campaign performance by persona, by channel, by campaign
- Deep insight into exactly what to optimize to improve performance.
- Engagement analytics can be combined with other data sources, e.g. CRM
www.sitecore.net
20. Reusable Components
Common Components
HTML 5 FLASH DIVIDER HORIZONTAL FLOAT TWITTER RSS
TEXT
RICH
GALLERY PODCAST IMAGES CODE CONTENT +MORE
TEXT
www.sitecore.net
21. Zen Garden: Reusable Components
Common Components
HTML 5 FLASH DIVIDER HORIZONTAL FLOAT TWITTER RSS
TEXT
RICH
GALLERY PODCAST IMAGES CODE CONTENT +MORE
TEXT
www.sitecore.net
33. Providing Expertise Close Relationships With Clients
that executes and guides driven by a shared commitment to
Digital Marketing Strategies Delivering Outstanding Results
www.sitecore.net
34. Who we work with?
AGENCIES CLIENTS
PARTNERS INDUSTRY
www.sitecore.net
35. Best of Both Worlds
Creative Partners
- Proven track record of successful delivery with Creative Agencies
- Trusted partners – not competitors
- Large scale Digital Marketing Platforms for clients and agencies
- Building brands across multiple digital channels
www.sitecore.net
36. Campaign As A Service: Get In Touch!
Ray Kane
Business Director
Email: sales@cognifide.com
www.sitecore.net