A survey conducted to see Which part of the purchase funnel is the most challenging to manage.

1. Ridiculously Awesome Survey
Results
Week of October 28, 2011
[ + ] Make every interaction count

2. Which Part of the Purchase Funnel is
the Most Challenging to Manage?
19% Finding enough reach and brand
awareness opporuntities for the
top of the funnel
29%
Targeting users in the mid- Our results show
funnel with relevant offers with 37% of vote that
“Targeting users in
Customizing landing pages for
different search and display
the mid-funnel with
campaigns relevant offers” is the
Converting users through re- most challenging part
7%
marketing of the funnel to
manage.
Getting users to make the final
37% purchase once they're on the
8% client website
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3. Which Part of the Purchase Funnel is
the Most Challenging to Manage?
19% of Respondents --
Finding enough reach and
brand awareness
opportunities for the top of
the funnel
Broad reach brand awareness 37% of Respondents --
Targeting users in the
mid-funnel with
relevant offers
Intender targeting
8% of Respondents --
Customizing landing
pages for different search
and display campaigns
Landing
7% of Respondents --
page Converting users
through re-marketing
Remarket-
ing
29% of Respondents -- Getting users
to make the final purchase once
they’re on the client website
Client
Website
3 © [x+1] 2011, Proprietary and Confidential

4. By Company :
Legend
Finding enough reach and brand awareness Customizing landing pages for different search
opportunities for the top of the funnel and display campaigns
Targeting users in the mid-funnel with relevant Converting users through re-marketing
offers Getting users to make the final purchase once
they’re on the client website
Advertiser Agency Ad Network DMP/Data Suppilier
14% 15%
20%
7% 29%
37% 40%
14% 50% 50%
33%
40%
36% 11% 4%
Consultant/ Verification/
Independent Attribution Other
29%
43% 43%
50% 50%
71%
14%
4 © [x+1] 2011, Proprietary and Confidential

5. By Company:
• Respondents from Advertisers ,DMP/Data Suppiliers and
Verification/Attribution companies chose " Finding enough reach…
for the top of the funnel” and “ Targeting users in mid-funnel with
relevant offers” as the most challenging part of the funnel to
manage
• While people from Agencies,Consultants and Other found "
Getting users to make the final purchase once they're on the client
website" is the most challenging
• The respondents from Ad Networks found " Getting users to make
the final purchase once they're on the client website equally as
challenging as " Finding enough reach… for the top of the funnel”
5 © [x+1] 2011, Proprietary and Confidential

6. By Title :
Legend
Finding enough reach and brand awareness Customizing landing pages for different search
opportunities for the top of the funnel and display campaigns
Targeting users in the mid-funnel with relevant Converting users through re-marketing
offers Getting users to make the final purchase once
they’re on the client website
President/CEO/Founder C-level/Senior Director/Supervisor
25% 22%
31% 31% 35%
56%
19% 8% 30%
13%
31%
Manager Junior/Associate Other
22% 22%
25%
33%
67% 22%
75% 33%
6 © [x+1] 2011, Proprietary and Confidential

7. By Title:
• For Presidents, and Director/Supervisor "Getting users to make the
final purchase once they're on the client website" is the most
challenging
• C –Level/Senior respondents found "Customizing landing pages for
different search and display campaigns" as the least challenging
part of the funnel to manage
• Manger and Junior/Associate level respondents found “ Targeting
users in mid-funnel with relevant offers” the most challenging
• Respondents in the Other catergory found "Customizing landing
pages for different search and display campaigns"the most
challenging part to manage in the purchase funnel
7 © [x+1] 2011, Proprietary and Confidential