Eric Stein's presentation focused on maximizing cross-channel marketing through data-driven multichannel strategies. Epsilon provides comprehensive marketing services and solutions to help brands connect with consumers across online and offline channels. Data from various sources can be analyzed to understand consumer behavior and segment audiences, allowing marketers to target messaging more effectively throughout the consumer journey from awareness to purchase and loyalty.
Brad Terrell: Marketing in Real Time: Technology & Data Imperative[x+1]
Brad Terrell, VP & General Manager, Digital Media at Netezza: Marketing in Real Time: The Technology & Data Imperative: Keys to creating marketing value opportunities with real-time data.
Brad Terrell: Marketing in Real Time: Technology & Data Imperative[x+1]
Brad Terrell, VP & General Manager, Digital Media at Netezza: Marketing in Real Time: The Technology & Data Imperative: Keys to creating marketing value opportunities with real-time data.
Optimizing customer value at every interactionTim Suther
Consumers are boss, supported by unlimited choice & information. This presentation describes how to optimize customer value at every interaction, in a connected world
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
We have had a lot of inquires about the document we circulated during fundraising, so we thought the easiest thing might be to post a somewhat sanitized version as a Finance Tool along with some explanation. This type of Finance Tool will not apply to all companies, but for those looking to raise early stage capital, hopefully it will be a great contribution to the body of knowledge already out there.
Read more at:
http://profitabl.es/finance/resources/tools/sample-fundraising-deck/
3. 2,700
ASSOCIATES
23 OFFICES WORKING WITH
AROUND THE WORLD 2,500 brands
WHOLLY-OWNED BY
ALLIANCE DATA (NYSE: ADS)
$5B COMPANY
BUILT TO DRIVE PROFITABLE RELATIONSHIPS BETWEEN BRANDS AND CONSUMERS
4. Epsilon - comprehensive portfolio of services and
solutions for relevant marketing
Analytics
Online Compiled
DREAM
Loyalty DREAMmail Transactional
Grand Agility
Sonar Survey
Central CDI
6. START WITH WHAT YOU KNOW
PROSPECTS
LOOK ALIKE
Interactor
Customer
7. Case Study:
Using Online Transactor Index To Segment an Offline Model…
Marketer’s Offline Response Segments (A=best)
Online
Transactor
Index
(1=heavy
online)
Defining the audience using the offline By overlaying the Online
response model only, the client would Transactor Index, the marketer is
have selected the top three groups able to focus on a population is
(A+B+C) both interested in their product
and is likely to make a
But, in this case, more than half of the transaction online
top three offline segments have below-
average online transaction behavior
8. Brand Messaging Funnel
7x mm
Uniques
2x mm
Uniques
X mm Category Prospects
Uniques Historical Interactor Trial/Acquisition
• Quality/Selection
• Aspirational/Lifestyle
Recent Interactor • Customer Reviews
Product/Category • Events/Promotions
Interactors • Seasonal/New Arrivals
0-14 Days 15 - 90 Days > 90 Days
9. Brand Messaging Funnel
0-30 Days 31 - 365 Days > 365 Days
Buyers Recent Buyer Historical Buyer
Lapsed Buyer
Product Reco • Breadth of Selection
Reactivation
• Events/Promotions
• Product Recommendations
• New Arrivals
X Uniques
15x mm
Uniques
25x mm
Uniques
10. Brand Messaging Funnel 7x mm
Uniques
2x mm
Uniques
X mm Category Prospects
Uniques Historical Interactor $$$
Recent Interactor
$$
Interactors $
0-14 Days 15 - 90 Days > 90 Days
0-30 Days 31 - 365 Days > 365 Days
Buyers Recent Buyer Historical Buyer
$ Lapsed Buyer
$$
$$$
X Uniques
15x mm
Uniques
25x mm
Uniques
11. VELOCITY
ALL CHANELS
M
CONSUMER DATA A
ANALYTC MODELS R
TRANSACTION DATA K
CONTACT/RESPONSE HISTORY DECISION
ENGINE
E
CAMPAIGN SEGMENTATION T
CONSUMER DATA
PARTNER CAMPAIGNS I
REAL TIME SESSIONS DATA N
WEB G
12. SEE HOW DATA DRIVES
YOUR BRANDS
THANK
YOU!
Eric Stein
estein@epsilon.com