The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.

1. Learn How Zeta Interactive
Drives Measurable Results
for Technology Companies
© 2011 Zeta Interactive – Proprietary & Confidential 1

2. CREATIVE AOR SUCCESS STORY: HEWLETT-PACKARD
Twelve Years of Innovation and Creativity
 TouchSmart
 Online Strategy, Site Design,
Content, Copy, Optimization, and
Maintenance
 SmartColor Mobile Site
 Site Design, Development, and
Maintenancie
 End-of-Life Products
 Capture and Redirect Search Traffic
 Landing Page Design and
Optimization
© 2011 Zeta Interactive – Proprietary & Confidential 2

3. WEB AOR SUCCESS STORY: HP CONSUMER
Leveraging High-End Endorsements to Increase Product Sales
 Leverage Celebrity endorsements
to promote products and enhance
brand image
 Vivienne Tam special edition
notebook “Digital Clutch”
campaign:
 Display advertising, social media,
Facebook, interactive demo and
microsite experience
 Gwen Stefani limited edition
Kanji camera:
 Display advertising,
sweepstakes, microsite
experience with interactive
demos
© 2011 Zeta Interactive – Proprietary & Confidential 3

4. SEARCH SUCCESS STORY: SONY ELECTRONICS
Extending a Storefront to Google.com through Product Extensions
 With Zeta’s guidance, Sony used product
extensions to bring its storefront to
Google.com, highlighting and promoting
its most valuable products
 Utilized product extensions to highlight specific product offerings on Google.com:
 Let users window shop for Sony’s products while still on the search results page
 Results in more qualified clicks and visits to Sony’s site
 Allows advertisers to link their Google Merchant Center feed to their AdWords account
 More Qualified Traffic
 Using product extensions, Sony was able to receive more highly qualified traffic on Google
 Increased Conversions
 Sony saw a 9% uptick in conversion rate for users that clicked on a particular product within
the plusbox, as compared to classic search ads
 Better Results
 Allowed advertisers to customize which products display in the product extension
 Customized products that displayed in product extensions
 In result, the “premier products that Sony wanted to feature were front and center on
Google.com”
© 2011 Zeta Interactive – Proprietary & Confidential 4

5. SEARCH SUCCESS STORY: TURBOTAX
SEM Leveraging Search for Big Returns During Tax Season
 To amplify online visibility on major search engines, maximize sales of software, and
strategically gain share in the increasingly competitive landscape.
 Driving maximum results, revenue and brand
leadership during the peak season:
 Secured additional click-throughs & visitors
 Increased prominence in search engines
 Used channels to drive increased sales and
revenue during tax season
 Used paid search techniques, including geo-
targeted campaigns, custom landing page
development, etc “Our campaign with Zeta Interactive has enabled us to
reach all of the milestones we set out to achieve with our
2010 search campaign. The Zeta search team’s
strategies, insights and knowledge of the search
 20% increase in clicks landscape proved to be invaluable to our brand.”
 Improving cost-per-acquisition by nearly 17%
Margaret Willette
 Driving a 52% increase in total revenue YoY from Search Engine Marketing Manager for TurboTax
SEM
 DMA’s prestigious Echo Awards 2010 Finalist
© 2011 Zeta Interactive – Proprietary & Confidential 5

6. LANDING PAGE TESTING SUCCESS STORY: TURBOTAX
Optimizing Landing Pages for Increased Results
 Improve TurboTax signups for searchers using IRS-related keywords
 Control was a well-tested landing page
After
 Existing Landing Page received a very Before
high bounce rate from IRS term-related
searchers
 Zeta Interactive included content to help
visitors find what they’re looking for:
Tax Guides, Refund Info.
 Included “IRS” and related words on the
page to improve relevancy and quality
score
 Included calls to action that are explicitly
descriptive to drive higher click-throughs
 11% lift in form completions vs. the
control.
© 2011 Zeta Interactive – Proprietary & Confidential 6

7. SEM SUCCESS STORY: NEUSTAR - ULTRADNS
Generating a 400% Lift from Landing Page Redesigns
 Improve conversion of paid search traffic for UltraDNS Traffic Management Services
 Control was an existing information page on the UltraDNS website
After
Before
 Organize and streamline
content to make it easier to
scan and read.
 Create visual interest on the
page using color and imagery.
 Incorporate the Request form
onto the page and reduce the
number of required fields.
 400% lift in form completions
vs. the control.
 Success from this project lead
to Landing Page optimization
across their products, and
eventually a site redesign.
© 2011 Zeta Interactive – Proprietary & Confidential 7

8. Unique Combination of
Strategic Insights, Services &
Best-of-Breed Technologies
© 2011 Zeta Interactive – Proprietary & Confidential 8

9. WHY ZETA IS DIFFERENT
A New Kind Of Agency Built For Today’s Digital Environment
Who We Are:
Leading full-service agency providing integrated, interactive marketing solutions for many of the world’s
leading brands including CENTURY 21, Martha Stewart Omnimedia, US Airways and Sony Electronics.
Why We’re Unique:
Our combination of expertise and technology drive significant growth and ROI for our clients
 Deep channel expertise
 Website development, search, social, email, mobile, digital publishing
 Multi-disciplined team
 Creative, analytics, marketing, channel-specific & technology expertise under one roof
 In-house development and technical resources
 Team of over 200 technicians & product developers work with subject matter experts to create solutions built for today’s
marketing challenges
 Cross-channel integration experience
 Leverage knowledge of multiple channels to optimize entire customer experience
No other agency can match our mix of services, focus, technology and expertise.
Zeta Interactive is uniquely positioned to help you succeed in today’s complex digital environment.
Offices & Team:
 5 Offices Worldwide
 Primary offices: New York, San Diego
 Number of Employees: 340 (worldwide)
© 2011 Zeta Interactive – Proprietary & Confidential 9

10. AN INTEGRATED, AUDIENCE DRIVEN APPROACH
Combination of Strategic Services & Technology
Acquire Retain Grow Winback
Clients’
Audience
STRATEGIC DIGITAL
AGENCY SERVICES
STRATEGY &
ANALYTICS
BRAND & CREATIVE WEB AUDIENCE MEDIA
DEVELOPMENT DEVELOPMENT
FOUNDATIONAL
CHANNEL SOLUTIONS
EMAIL SEARCH SOCIAL MEDIA MOBILE DIGITAL PUBLICATION
MARKETING MARKETING MARKETING MARKETING MARKETING
OPTIMIZATION Goal Focused – Data Driven – Revenue Focused
© 2011 Zeta Interactive – Proprietary & Confidential 10

11. REPRESENTATIVE CLIENT EXPERIENCE
Deep Industry Expertise
Consumer Travel & Health & Tech Publishing Education Real Estate
Goods Hospitality Beauty
Entertainment
Finance Manufacturing
B2B Energy &
Utilities
© 2011 Zeta Interactive – Proprietary & Confidential 11

12. zetainteractive.com
© 2011 Zeta Interactive – Proprietary & Confidential 12