SlideShare a Scribd company logo
[object Object],[object Object],2.0
[object Object],Target your direct mail lists with display ads
How Direct Mail to Display works Begin with offline DM list,  purchased or in-house Partner tells [x+1] that consumer is on list, but not who the consumer is [x+1] serves targeted ads only to consumer on the direct mail list Lists are anonymously matched by third-party data providers who convert the list into matched cookies UserID:  1000121  -  NO UserID:  1000122  -  YES UserID:  1000123  -  YES UserID:  1000124  -  NO UserID:  1000125  -  YES UserID:  1000126  -  NO Likely to buy printer ink in next 6 months? UserID:  1000124 UserID:  1000125 UserID:  1000126
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Direct Mail to Display
[object Object],Pricing
[object Object],[object Object],Reporting

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Direct Mail to Display

  • 1.
  • 2.
  • 3. How Direct Mail to Display works Begin with offline DM list, purchased or in-house Partner tells [x+1] that consumer is on list, but not who the consumer is [x+1] serves targeted ads only to consumer on the direct mail list Lists are anonymously matched by third-party data providers who convert the list into matched cookies UserID: 1000121 - NO UserID: 1000122 - YES UserID: 1000123 - YES UserID: 1000124 - NO UserID: 1000125 - YES UserID: 1000126 - NO Likely to buy printer ink in next 6 months? UserID: 1000124 UserID: 1000125 UserID: 1000126
  • 4.
  • 5.
  • 6.

Editor's Notes

  1. 05/19/11