The magazine promo uses unconventional typography for the band's name to represent their unique style and attract multiple demographics, including students and middle management who can appreciate their creativity. A picture of the band in a park makes them seem relatable while connoting freedom, though desaturated colors and avoiding the camera relate to one of their sad songs. The bottom contains album and website details as audiences view promos top to bottom.

1. Magazine promo

2. The typography for the bands name
consists of different font types. This
represents the artists as unique by
creating their own style from a
combination of 2 or more types. This
makes them unconventional.
Furthermore, it attracts more than one
demographic audience such as members
of class E (students) and middle
management (who might be able to
appreciate their creativity). Students are
a great target audience because they
often have free time and large
percentage of them at some point in
their adolescence will be part of reformer
psychographic audience.
Also, the typography is place under the
artists to promote their image often for
the female gaze to attract post feminism.
The picture if taking in a park. This makes
the artists seem relatable as most people
have access to parks. It also connotes
freedom and freshness representing the
artists as free of restrictions. However, the
use of desaturation of the colours especially
of the white shirt worn by the lead band
member to connote sadness felt by the
artists as it brings down the brightness of
the shirt; this combined with the fact that
they look away rom the camera relates it to
one of their songs from the album, “bitter
sweat symphony” to suggest two parts of
the story. This relates to Richard dyers
second paradox of making the artist seem
relatable whiles simultaneously having
something that makes them different from
the audience.
The lower half of the magazine promo
contains information about their
album and website since the audience
will look from top to bottom.