Michael Hoade's media product represents teenage boys and young men aged 16-24. The product features two male rock artists from this age group. It uses a black, white, red, and yellow color scheme associated with rock music and its fans. The featured artists wear clothing styles like leather and bomber jackets affiliated with rock genres that appeal to this mid-teen and young adult demographic. Images of the artists relaxing in public parks and one appearing passed out from drinking reinforce stereotypes that will make them seem relatable and aspirational to the target audience.

1. Michael Hoade
How does your media product represent particular social
groups?

2. My media product represents teenage boys/young men (say 16-24). As
rock is normally associated with idealism/ ‘anti establishment’ punk sub-
genre, it is more appealing to young men/boys who perhaps feel their views
can be reflected through some rock (e.g. rage against the machine-
political rock). This has been reflected in my magazine by featuring two
male artists that come under the age group associated with rock.

3. The use of a predominantly black, white, red and yellow colour scheme is
also done to relate to the ‘rocker/ mod’ social group. White and black in
particular are the conventional colours associated with rock, and the social
groups forming from it. With that being said, my magazine feature a
predominantly black colour makes it far more aesthetically pleasing to my
target audience.

4. My media product also represents/appeals to the mid-teenage/ young adult
social group. This social group is represented through my featured artists,
who come under this social group. Their costumes in particular acts to
reaffirm which group they are part of, given they are wearing clothing
associated with the rock genre(leather, bomber jackets). As such this works
to portray them as ‘cool’ individuals my target audience should aspire to be
like/ idolise.

5. The body language of my featured artists also acts as an indicator as to what social groups we are targeting. For
instance in my double page spread, the images featured are of my models sitting/relaxing in public. I have done
this to relate to teenagers/young adults particularly that are fans of rock that go out, whether it be to parks or to
town and they go and chill. This also makes my artists seem more relatable to the target audience, given they
share similar hobbies/downtime to my target audience. Furthermore the third image on my double page spread
features one of my artists whom has seemed to have passed out, which the audience assumes is because he has
been drinking. The fact is whether this is a negative stereotype or not, a lot of teenagers/young adults go out and
drink, and enjoy themselves, thus seeing on a magazine two guys sharing similar experiences does make them
seem more ‘human’. In addition, ‘rockstars’ have reputation at the least to go out and party/ get ‘wasted’ as such
my artists are conforming to these stereotypes, making them appear as if they could also become ‘rockstars’.