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ADVERT	ANALYSIS	2		
	
OLLY	MURS	–	‘RIGHT	PLACE	RIGHT	TIME’	
Artist	name,	revealed	in	bold	red	colour	
scheme,	makes	sure	its	clear	and	his	name	
dominates	the	majority	of	the	poster.		
Below	is	the	title	of	the	album,	‘RIGHT	
PLACE	RIGHT	TIME’,	in	a	black	heavily	
bold	font	with	makes	it	stand	out	from	the	
rest	of	the	fonts	used	on	the	page.		
The	main	aim	of	the	poster	is	to	promote	
the	artist	himself,	which	is	why	he	
features	as	the	main	piece	of	artwork.	Also	
the	colour	scheme	has	been	largely	
thought	about,	the	light	blue	background	
alongside	the	only	other	3	colours;	Red,	
black	and	white	dominates	the	poster	and	
creates	a	very	artistic	aesthetic.	
The	way	they	have	stapled	the	artist	as	
the	main	piece	of	artwork	on	the	advert	is	
very	interesting.	Obviously	it’s	to	let	
everyone	know	who	it	is	at	first	sight	and	
catch	his	or	her	eye,	the	way	he	is	dressed	
also	is	relative	to	the	advert.	The	adverts	
fonts	and	writing	style	is	quite	original	
and	has	a	creative	ethos	that	matches	the	
way	the	artist	is	dressed	in	a	‘Old	
fashioned’	type	of	indie	style	that	isn’t	
common	in	nowadays.	This	idea	is	the	
supported	by	the	way	the	fonts	are	
creative	in	their	fonts	and	layouts	create	a	
more	interesting	and	visually	pleasing	
product	for	their	audience	to	view.	
The	last	piece	of	writing	on	the	advert	includes	the	artists	
website,	where	you	can	buy	merchandise,	albums	etc.	
However	the	advert	doesn’t	contain	a	logo	of	the	record	
label	for	example	that	was	used	to	develop	the	album,	this	
is	uncommon,	as	usually	you	would	see	it	placed	in	a	
corner	on	the	advert	to	advertise	that	company.	
It	similarly	doesn’t	contain	a	web	link	to	the	website	you	
can	download	the	album	such	as	ITunes	etc.	
Below	the	main	titles,	it	says	‘OUT	NOW’,	
this	is	key	to	letting	the	audience	its	
appealing	to	know	that	it	is	available	to	
purchase.		
Below	this	it	says	that	it	includes	hit	
singles	(more	people	now	it)	and	
alongside	other	artists	that	have	a	fan	
base	that	would	not	particularly	buy	an	
Olly	Murs	album,	so	therefore	it	helps	
widen	the	products	target	audience.

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ADVERT ANALYSIS 2