4. ARTIST
NAME/LOGO
+ In the top centre of the home page, we
see Chris Stapleton’s name.
+ The font is like the Country Western
Black SC font I found.
+ There aren’t any bright colours
suggesting that his target audience is
older.
5. BACKGROUND IMAGE
+There is no background image on Chris Stapleton’s website.
+This anchors the older target audience.
6. USE OF FRAMES
+When scrolling down the page, the top
links stay at the top of the page but the
social media’s are replaced with Chris
Stapleton’s name.
+This makes it a lot more user-friendly.
7. SOCIAL MEDIA
+The only place I was able to find the social media was at the top
of the home page, next to the top links.
+The social media’s were Facebook, Twitter, YouTube,
Instagram, iTunes and Spotify.
+Yet again, logos were used to signify the social media.
8. SITE DESIGNER
+I’m assuming that Fame House designed this site.
+It doesn’t explicitly say but their logo is in the small print at the
bottom.
9. NEWS
+ On the home page, the first thing we see is a
beige news section.
+ It goes through 4 different articles in very thin
font, besides the title and “read more” which
are slightly darker and bolder.
10. TOUR DATES
+ Underneath the news, we get
some upcoming tour dates.
+ This is on a black frosted
background.
+ Yet again, it looks quite
sophisticated for an older target
audience.
11. MERCHANDISE
+Under the Tour Dates section, there is a small merchandise
section with 4 square images.
+When putting your curser over the square, it shows the
categories, being Music, Accessories, Apparel and another
Accessories.
12. MAIN SECTIONS
+Chris Stapleton’s website has 9 top links.
+These are: News, Tour, Music, Lyrics, Videos, Photos, Store,
Fan Club and Osok.
+This is a pretty good amount of top links and it’s user-friendly.
13. NEWS
+The news page is also in a sandy, beige colour.
+There are 10 articles on the first page and there are 15 pages.
+The titles are all in capitals, as well as the date and “read more”
button.
14. TOUR
+ The tour page shows all of the
dates for Chris Stapleton’s
upcoming 2021 tour.
+ There is a sandy, beige banner
with ‘Tour Dates’ written on it but
underneath, the background is
black with white, grey and gold
font.
15. MUSIC
+ The music page has a wheel of albums by
Chris Stapleton and other artists.
+ Underneath the wheel is the track list for
whatever album is selected.
16. LYRICS
+ The lyrics page comes up with Chris
Stapleton’s four albums and each track.
+ Once you click on a track, it shows you the
lyrics.
+ It also shows you where to buy the
track/album.
17. VIDEOS
+ In the videos page, there are 19
different YouTube videos you can
watch.
+ These range from audios to music
videos to performances.
18. PHOTOS
+ In the photos page, there are three different sub-
headings: Official Photos, Instagram and Fan Art.
+ There are 7 Official Photos.
+ The Instagram tab takes you to his actual Instagram
account.
+ There are 10 Fan Art photos.
19. STORE
+ The top link leads you to a different site, the Chris
Stapleton Shop.
+ The artist name is still in the same font but this page
has a bit more colour with the Christmas theme.
+ The top links of this site are: Holiday Gift Guide, New
Arrivals, Starting Over, Apparel, Posters, Music, Hats,
Accessories and Vintage.
20. FAN CLUB
+ The top link takes you to a different website called
Chris Stapleton Fan Club.
+ If you join the Fan Club you can get access to: ticket
pre-sales, VIP packages, store discounts, exclusive
merchandise, contests and giveaways and more.
+ The top links of this site are: Home, News, Store,
Contact, Join, Login.
21. OSOK
+ OSOK stands for Outlaw State of Kind.
+ This is Chris and his wife, Morgane’s charitable
fund that supports a variety of causes.
+ There is a big donate button.
+ Underneath, there is OSOK news and “Our
Grants”
