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Cross Media case study- By Laxmi Shiyani
 Justin Timberlake is an American actor and singer-songwriter who began 
his music career in the late 1990’s where he was one of the two lead 
vocalists part of a boy band ‘N sync. The group was financed by Lou 
Pearlman and launched in Germany by BMG Ariola Muinch. In total the 
group created five albums: 
 *NSYNC(1997), 
 Home for Christmas(1998), 
 The Winter Album(1998), 
 No Strings Attached(2000), 
 Celebrity(2001). 
 The group had many songs that were part of the top five. They were 
nominated eight time for the Grammy awards. However Nsync decided to 
take a break from their music career after they had released their new 
album ‘Celebrity’. They decided that they would get back together later on 
the year but because Timberland wanted to concentrate on his solo career 
they never got a chance to get together.
 Justin Timberlake then started to 
pursue his solo music career with his 
first album being Justified(2002) 
which then lead to 
FutureSex/LoveSounds (2006). He 
was from then known as a successful 
artist being that he sold over seven 
million albums and his songs being 
number one on the chart list. From 
the year 2007, Timberlake decided to 
take action in acting and put his music 
career to the side for a while. In the 
year 2013, Justin brought a great 
comeback with the album The 20/20 
Experience and The 20/20 
Experience:2 of 2 in which became the 
best selling albums of the year. Over 
the years he has been awarded four 
Emmy awards and six Grammy 
Awards for his music career.
Whilst being on the 
website you can listen 
to some of his tracks. 
This a good way for his 
fans to be aware of 
what music he has 
sung; this is a good way 
in promoting his album 
This shot of Justin Timberlake 
illustrates to his fans of what he is 
like at his concerts and in a way 
persuades them to buy his concert 
tickets; promoting himself to sell his 
tickets. 
News option so 
that 
His fans can be 
up to date. 
People having an 
opportunity to 
buy his 
merchandise. 
His name being a banner 
really stands out so that 
the audience know who’s 
page it is.
The layout and style of Timberlake’s website is very simple 
and neat reflecting the pop genre. However is slightly 
unconventional due to the colour scheme being black and 
white; having the text white against black background really 
gets your attention to the text. The image that is presented 
illustrates the pop genre due to the prop of a microphone 
being used with a background of flashing bright lights. The 
website is consistent to his latest album as the colour 
scheme in both are black and white. The website consists of 
the links for; news, music, tour, film & TV, brands, media and 
store where merchandise can be consumed by his fans. 
There is a ‘follow’ link as well as a ‘sign-up for the newsletter’ 
which allows his fans to be up to date with him.
 In most of his links he has at least one photo 
of him suggesting to me that he is a self 
promoter. His website is one way in 
promoting his films, songs and merchandise. 
The tour link allows people to book tickets 
and purchase them online; this is a very quick 
efficient way for his fans. His music link and 
film and TV link allows fans to find out his 
latest work and see glimpse of it.
 Justin Timberlake’s music can be streamed 
through SoundCloud, 8Tracks, Songza, 
Groove Shark and Jango and can be 
purchased through Amazon and iTunes. 
 Fans can interact and be up to date with him 
through social sites likeYouTube, Twitter, 
Facebook and Instagram.
 http://www.youtube.com/user/justintimberlakeVEVO?hl=en- 
GB&gl=GB 
 Fans can suscribe to his youtube channel and view/liste/share 
his music videos. They get to listen to his old tracks as well as 
the latest and make it easier for them to find his songs.
 http://www.tumblr.com/tagged/justin-timberlake 
 Fans get to follow post that are related 
to Justin Timberlake.
 Justin Timberlake Joined Facebook on 1/10/2007 
 https://www.facebook.com/justintimberlake 
 He has 39,747,588 likes 
 Fans get to see posts he posts or is tagged in as 
well as photos and video’s of him.
 https://twitter.com/jtimberlake 
 He joined Twitter on 1/11/2007 
 Has 35.4 million followers 
 Posted 2550 tweets 
 Fans can follow and view photos videos
 http://instagram.com/justintimberlake 
 He has 5,680,205 followers 
 Has posted 287 posts 
 Fans get to see his latest photos and videos 
posted by him.
 It’s obvious through his social media sites 
that Timberlake likes to be interacted with his 
fans and likes them to be up to date with him. 
This is shown through the daily posts he does 
through his sites whether it is on Facebook, 
Twitter or Instagram.
 There is a unofficial Justin Timberlake fan site made 
by an audience that have a strong passion towards 
him. The site is http://worldofjustin.com . Here the 
fans can go onto the Facebook page and get to know 
a little bit more about him through his posts. 
There is many links which are to 
do with Justin Timberlake. Fans 
are automatically attracted to 
this fan page due to the style of 
font connoting the idea of an 
autograph and having lots of 
shots of Justin Timberlake to 
interest them
 His social media sites are always being 
updated by new posts as well as youtube 
videos being posted and his website being 
updated. His website and social sites are 
consistent in the fact that they follow the 
style/theme of his latest album The 20/20 
Experience; the whole black and white theme 
and the use of shots of him holding a 
microphone in concerts.
 On most of his album covers the main focus is him. The front cover 
of his album is usually a close-up or a mid-shot, of him, following 
the general pop convention. However on his latest album being 
‘The 20/20 Experience’ his face isn’t clearly seen, due to the eye 
test lenses covering half his face, which contradicts the 
convention. Although you can not see the artist clearly people, 
especially his fans, still recognized him due to his style and theme 
being black and white with gold typography. 
 All his albums are consistent in the fact that they have a theme 
colour of white and black either being the background, text or 
costume. The extended edition of ‘The 20/20 Experience had a 
gold typography connoting the professional and rich album this is 
as the colour gold usually signifies wealth.
The convention of a 
pop genre here is 
followed as the back 
cover consists of a track 
list on one side with the 
other half being a shot 
of the artist . 
These two back covers contradict the 
convention of pop genre as they don’t 
consist of a shot of the artist
 Justin Timberlake’s back cover of albums usually 
follow the conventions of back covers having a 
barcode in the corner, tracklist and record company. 
His back cover are consistent to the front cover of 
each album as the theme is followed. The back covers 
are also made as attractive as the front which 
connotes to me that he wants each side of his album 
to look good. In his latest album back covers the 
tracklist is presented in a film credits layout to express 
the film feel; maybe to show the relation between film 
and Timberlake to the audience of him being and 
actor and singer.
Timberlake's latest album ‘The 20/20 Experience’ 
promotional poster was consistent to the album 
due to the black and white image and gold 
typography. The poster isn't overly flashy, its simple 
and professional looking which has an interesting 
element as it brings a twist to his style and music 
compared to his other albums. This poster is 
promotional for the album as it is the front cover of 
the album except consists of information on the 
world tour. The centre of attention in this poster is 
the suit and bow tie amplifying his main song ‘Suit 
and Tie’. Having the black foreground on a white 
background really makes this whole poster bold 
and attractive. The text is legible and aligned well 
which gives flows with that smart professional 
theme.
 On the opening of 
this music video it 
shows the luxury 
lifestyle Justin 
Timberlake is living 
with him having a 
cigar, drinking 
alcohol and relaxing 
as he is getting a 
massage. 
The music video being in black and white 
immediately grabs the audience’s attention 
into watching the video and knowing what it 
is about. The monochrome connotes the 
music video being based in an era; the style of 
the music as well as mise-en-scene reflects 
upon this era. The music actually starts at this 
point where Justin Timberlake starts singing 
on a stage in front of a large audience.
 From here the beat starts and the audience get the impression of this artist being a pop singer due 
to the style of the music being snappy catchy and jolly. Although the music video is pop genre based 
the convention has been contradicted due to the whole music video being monochrome. The setting 
being glamorous really defines the pop genre with the flashing bright lights; however he being 
dressed very smartly and classy contradicts the pop genre of being dressed like cheesy and bright. 
The genre of the music video is demonstrated clearly 
through the stage performance of Justin Timberlake 
singing and dancing in a pop routine; the 
background dancers and him dancing in sync and in 
the same routine. As the dancing goes in sync with 
the music this shows a good relationship between 
the visuals and music. 
The women then join in the music video dancing in a 
similar routine reflecting the pop genre even 
though it is being illustrated in a classy suave way.
 Throughout the music video there is 
a constant link to the visuals and 
lyrics as whenever he says ''And as 
long as I have my suit and tie'' the 
visuals show a shot of him wearing a 
suit and bow tie; the visuals here of 
the way he is dressed defines the 
songs title. Although he is 
constantly being surrounded by 
people the main focus is on him due 
to the way the lighting has been set 
and the camera angles of him being 
the centre of the frame therefore 
centre of attention. In a section of 
the song he says ''All pressed in 
black and white'' which links with 
the visuals of the whole music video 
being in black and white.
 Intertextual reference is shown in this music video as parts 
of the music video reference the behind the scenes of 
making the song by showing the recording studio in which 
Timberlake is singing. This tells us as the audience that the 
music video is more of a music performance rather than 
being a narrative.
 Throughout this video the old vintage feel is 
expressed through the setting, costume and props 
such as big orchestra and the jazz music style. The 
pop genre is followed in some areas of this music 
video but isn't followed completely due to the theme 
of this music video however the dance moves really 
amplifies the pop feel. This music video is consistent 
to his album covers, album poster, website and other 
social sites due to the theme in all these being black 
and white and being a photo of him in a 'Suit and Tie' 
referencing this song.
 Throughout Justin Timberlake's website, social media 
sites, album covers and music the image of him being a 
pop artist is expressed and illustrated through following 
some of the conventions. The theme of ‘The 20/20 
Experience’ which is his latest album is consistent and 
shown in all his sites. He is consistent in keeping his fans 
up to date with him by posting as much as he can through 
his sites. He is a self promoter and doesn't’t like to be over 
the top with his style as seen in most of his areas. Through 
his work and style you can immediately tell that he is a 
mainstream due to him being a part of the music industry 
from young age and having a success in the music and film 
industry.

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Justin timberlake cross media

  • 1. Cross Media case study- By Laxmi Shiyani
  • 2.  Justin Timberlake is an American actor and singer-songwriter who began his music career in the late 1990’s where he was one of the two lead vocalists part of a boy band ‘N sync. The group was financed by Lou Pearlman and launched in Germany by BMG Ariola Muinch. In total the group created five albums:  *NSYNC(1997),  Home for Christmas(1998),  The Winter Album(1998),  No Strings Attached(2000),  Celebrity(2001).  The group had many songs that were part of the top five. They were nominated eight time for the Grammy awards. However Nsync decided to take a break from their music career after they had released their new album ‘Celebrity’. They decided that they would get back together later on the year but because Timberland wanted to concentrate on his solo career they never got a chance to get together.
  • 3.  Justin Timberlake then started to pursue his solo music career with his first album being Justified(2002) which then lead to FutureSex/LoveSounds (2006). He was from then known as a successful artist being that he sold over seven million albums and his songs being number one on the chart list. From the year 2007, Timberlake decided to take action in acting and put his music career to the side for a while. In the year 2013, Justin brought a great comeback with the album The 20/20 Experience and The 20/20 Experience:2 of 2 in which became the best selling albums of the year. Over the years he has been awarded four Emmy awards and six Grammy Awards for his music career.
  • 4. Whilst being on the website you can listen to some of his tracks. This a good way for his fans to be aware of what music he has sung; this is a good way in promoting his album This shot of Justin Timberlake illustrates to his fans of what he is like at his concerts and in a way persuades them to buy his concert tickets; promoting himself to sell his tickets. News option so that His fans can be up to date. People having an opportunity to buy his merchandise. His name being a banner really stands out so that the audience know who’s page it is.
  • 5. The layout and style of Timberlake’s website is very simple and neat reflecting the pop genre. However is slightly unconventional due to the colour scheme being black and white; having the text white against black background really gets your attention to the text. The image that is presented illustrates the pop genre due to the prop of a microphone being used with a background of flashing bright lights. The website is consistent to his latest album as the colour scheme in both are black and white. The website consists of the links for; news, music, tour, film & TV, brands, media and store where merchandise can be consumed by his fans. There is a ‘follow’ link as well as a ‘sign-up for the newsletter’ which allows his fans to be up to date with him.
  • 6.  In most of his links he has at least one photo of him suggesting to me that he is a self promoter. His website is one way in promoting his films, songs and merchandise. The tour link allows people to book tickets and purchase them online; this is a very quick efficient way for his fans. His music link and film and TV link allows fans to find out his latest work and see glimpse of it.
  • 7.  Justin Timberlake’s music can be streamed through SoundCloud, 8Tracks, Songza, Groove Shark and Jango and can be purchased through Amazon and iTunes.  Fans can interact and be up to date with him through social sites likeYouTube, Twitter, Facebook and Instagram.
  • 8.  http://www.youtube.com/user/justintimberlakeVEVO?hl=en- GB&gl=GB  Fans can suscribe to his youtube channel and view/liste/share his music videos. They get to listen to his old tracks as well as the latest and make it easier for them to find his songs.
  • 9.  http://www.tumblr.com/tagged/justin-timberlake  Fans get to follow post that are related to Justin Timberlake.
  • 10.  Justin Timberlake Joined Facebook on 1/10/2007  https://www.facebook.com/justintimberlake  He has 39,747,588 likes  Fans get to see posts he posts or is tagged in as well as photos and video’s of him.
  • 11.  https://twitter.com/jtimberlake  He joined Twitter on 1/11/2007  Has 35.4 million followers  Posted 2550 tweets  Fans can follow and view photos videos
  • 12.  http://instagram.com/justintimberlake  He has 5,680,205 followers  Has posted 287 posts  Fans get to see his latest photos and videos posted by him.
  • 13.  It’s obvious through his social media sites that Timberlake likes to be interacted with his fans and likes them to be up to date with him. This is shown through the daily posts he does through his sites whether it is on Facebook, Twitter or Instagram.
  • 14.  There is a unofficial Justin Timberlake fan site made by an audience that have a strong passion towards him. The site is http://worldofjustin.com . Here the fans can go onto the Facebook page and get to know a little bit more about him through his posts. There is many links which are to do with Justin Timberlake. Fans are automatically attracted to this fan page due to the style of font connoting the idea of an autograph and having lots of shots of Justin Timberlake to interest them
  • 15.  His social media sites are always being updated by new posts as well as youtube videos being posted and his website being updated. His website and social sites are consistent in the fact that they follow the style/theme of his latest album The 20/20 Experience; the whole black and white theme and the use of shots of him holding a microphone in concerts.
  • 16.
  • 17.  On most of his album covers the main focus is him. The front cover of his album is usually a close-up or a mid-shot, of him, following the general pop convention. However on his latest album being ‘The 20/20 Experience’ his face isn’t clearly seen, due to the eye test lenses covering half his face, which contradicts the convention. Although you can not see the artist clearly people, especially his fans, still recognized him due to his style and theme being black and white with gold typography.  All his albums are consistent in the fact that they have a theme colour of white and black either being the background, text or costume. The extended edition of ‘The 20/20 Experience had a gold typography connoting the professional and rich album this is as the colour gold usually signifies wealth.
  • 18. The convention of a pop genre here is followed as the back cover consists of a track list on one side with the other half being a shot of the artist . These two back covers contradict the convention of pop genre as they don’t consist of a shot of the artist
  • 19.  Justin Timberlake’s back cover of albums usually follow the conventions of back covers having a barcode in the corner, tracklist and record company. His back cover are consistent to the front cover of each album as the theme is followed. The back covers are also made as attractive as the front which connotes to me that he wants each side of his album to look good. In his latest album back covers the tracklist is presented in a film credits layout to express the film feel; maybe to show the relation between film and Timberlake to the audience of him being and actor and singer.
  • 20. Timberlake's latest album ‘The 20/20 Experience’ promotional poster was consistent to the album due to the black and white image and gold typography. The poster isn't overly flashy, its simple and professional looking which has an interesting element as it brings a twist to his style and music compared to his other albums. This poster is promotional for the album as it is the front cover of the album except consists of information on the world tour. The centre of attention in this poster is the suit and bow tie amplifying his main song ‘Suit and Tie’. Having the black foreground on a white background really makes this whole poster bold and attractive. The text is legible and aligned well which gives flows with that smart professional theme.
  • 21.  On the opening of this music video it shows the luxury lifestyle Justin Timberlake is living with him having a cigar, drinking alcohol and relaxing as he is getting a massage. The music video being in black and white immediately grabs the audience’s attention into watching the video and knowing what it is about. The monochrome connotes the music video being based in an era; the style of the music as well as mise-en-scene reflects upon this era. The music actually starts at this point where Justin Timberlake starts singing on a stage in front of a large audience.
  • 22.  From here the beat starts and the audience get the impression of this artist being a pop singer due to the style of the music being snappy catchy and jolly. Although the music video is pop genre based the convention has been contradicted due to the whole music video being monochrome. The setting being glamorous really defines the pop genre with the flashing bright lights; however he being dressed very smartly and classy contradicts the pop genre of being dressed like cheesy and bright. The genre of the music video is demonstrated clearly through the stage performance of Justin Timberlake singing and dancing in a pop routine; the background dancers and him dancing in sync and in the same routine. As the dancing goes in sync with the music this shows a good relationship between the visuals and music. The women then join in the music video dancing in a similar routine reflecting the pop genre even though it is being illustrated in a classy suave way.
  • 23.  Throughout the music video there is a constant link to the visuals and lyrics as whenever he says ''And as long as I have my suit and tie'' the visuals show a shot of him wearing a suit and bow tie; the visuals here of the way he is dressed defines the songs title. Although he is constantly being surrounded by people the main focus is on him due to the way the lighting has been set and the camera angles of him being the centre of the frame therefore centre of attention. In a section of the song he says ''All pressed in black and white'' which links with the visuals of the whole music video being in black and white.
  • 24.  Intertextual reference is shown in this music video as parts of the music video reference the behind the scenes of making the song by showing the recording studio in which Timberlake is singing. This tells us as the audience that the music video is more of a music performance rather than being a narrative.
  • 25.  Throughout this video the old vintage feel is expressed through the setting, costume and props such as big orchestra and the jazz music style. The pop genre is followed in some areas of this music video but isn't followed completely due to the theme of this music video however the dance moves really amplifies the pop feel. This music video is consistent to his album covers, album poster, website and other social sites due to the theme in all these being black and white and being a photo of him in a 'Suit and Tie' referencing this song.
  • 26.  Throughout Justin Timberlake's website, social media sites, album covers and music the image of him being a pop artist is expressed and illustrated through following some of the conventions. The theme of ‘The 20/20 Experience’ which is his latest album is consistent and shown in all his sites. He is consistent in keeping his fans up to date with him by posting as much as he can through his sites. He is a self promoter and doesn't’t like to be over the top with his style as seen in most of his areas. Through his work and style you can immediately tell that he is a mainstream due to him being a part of the music industry from young age and having a success in the music and film industry.