Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

אורי מנור: In-App Advertising. כנס VisionCamp 2012

1,069 views

Published on

אפל, מיקרוסופט וגוגל משקיעות תקציבי עתק בקידום חנויות האפליקציות שלהן. כיצד לנצל זאת?

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

אורי מנור: In-App Advertising. כנס VisionCamp 2012

  1. 1. In-App Advertising By Ori Manor
  2. 2. So what is an app?
  3. 3. So what is an app?
  4. 4. ???
  5. 5. So what is an app?= software that helps us (do something)
  6. 6. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  7. 7. Mobile Apps 2012Mobile Phones: 4B Smartphones: 1B+By 2014:Mobile browsing > Desktop browsing.
  8. 8. Mobile App Marketplaces
  9. 9. Mobile Apps 2012 Games SocialNetworking Search Other Maps Music
  10. 10. Mobile app 2012
  11. 11. Mobile Apps 2012 Marketplace No. of apps developed No. of apps downloadedApp Store 700,000+ 25,000,000,000+Google Play 500,000+ 15,000,000,000+
  12. 12. More info about iOS apps here
  13. 13. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  14. 14. Social Apps= any application that integrates into Facebook / Google+ to leverage existing:• Social Plugins / Like, Send, Subscribe, Comment, Activity feeds, etc.• Graph API / view of the social graph: people, photos, events, pages and the connections between them• Platform Dialog / interface that provides social functionality to the users
  15. 15. Converting apps to Facebookism 3 concepts that will help you ‘become’ social:• Canvas Page- The social network loads the app URL (“Canvas URL”) within an iframe on that page. Now you’re “on” Facebook!• Social Channels- Bookmarks, notifications, newsfeeds, Timeline, Search, etc.• Social analytics- On-going app performance data: likes, actions, fans, MAUs, DAUs, reach, trends, etc.
  16. 16. So a ‘social’ app is…Any application (Game, website, other)that tries to leverage the social web phenomenon by integrating into FB. However…
  17. 17. Born vs. Told
  18. 18. Farmville
  19. 19. Shaker
  20. 20. More info about FB apps here:
  21. 21. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  22. 22. Bundled AppsA world of (SAAS) service extensions
  23. 23. Bundled Apps
  24. 24. Bundled Apps
  25. 25. Bundled Apps
  26. 26. Bundled Apps
  27. 27. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  28. 28. Display vs. In-AppFactor Display Advertising In-App AdvertisingBackground flow Unknown Can be speculatedCompetition High LowCommercial goal Lead generation, sales Cross sellingBranding opportunity Brand Exposure Co-brandingTraffic source owners Publishers DevelopersEnd users Visitors UsersQuality indicators Returning visitors, Time on site MAU, DAU*Abuse methods *POPUPS *INCENTIVIZED ACTIONS
  29. 29. In-App Food Chain Brands & Advertisers Ad Networks & Ad Agencies Developers Consumers
  30. 30. InterdependencyYou’re the You want You go to That goes to In order to Brand / Traffic Agency / Developers ReachAdvertiser Network customersAgency / Traffic Developers Build ReachNetwork applications customersDeveloper Traffic work Ad agencies / Reach networks advertisersCustomer Entertainment Facebook, Developers Provide / Functionality Google Apps Functionality / Appstore Entertainment
  31. 31. Developers vs. Ad Networks
  32. 32. Some in-app ad networks / agencies
  33. 33. Some app developers
  34. 34. Business Models & Advertising Opportunities B. Model Relevant Types Monetization Free Mobile, Social, Bundled Ads Freemium Mobile, Bundled Ads & Upgrades Paid Mobile, Bundled Sales Aggregators Mobile Ads, Affiliations & Partnerships
  35. 35. When does advertising work?
  36. 36. In-app advertisingPrimitive vs. Advanced
  37. 37. In-app ads on FB (Social Game : Banner style
  38. 38. In-app ads on FB: Casino
  39. 39. Mobile In-App ads
  40. 40. Mobile In-App ads: intrusive
  41. 41. Advanced strategies In-flow, event based advertising Real world reward based advertising (kiip, Greystripe) Location triggered ads (Foursquare, Waze) Stealth advertising (subliminal) & more.
  42. 42. Mobile In-App ads: in-flow
  43. 43. Real-world rewards (Kiip)
  44. 44. Real-world rewards (Kiip)
  45. 45. Location + Event triggered ads (waze)
  46. 46. In-app “Stealth” marketing (The Sims social / FB)
  47. 47. “Stealth” marketing(The Sims social / FB)
  48. 48. “Stealth” marketing: In-game Ads
  49. 49. Thanks. Ori Manorori@valueshine.com

×