Social Network Marketing with Facebook Pages & Applications
Social Network Marketing
Pages & Applications
President & CEO
Creating rich brand experiences through New Media Marketing Campaigns...
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120 million+ active users.
4th most-trafﬁcked website in the world.
Most-trafﬁcked social media site in the world.
More than half of Facebook users are outside of college.
Fastest growing demographic is 25 years old and older.
Facebook.com & Valleywag.com
Facebook Has 70 of America’s100
What Companies & Brands Are Trying
To Achieve On Facebook
Research & Driving
Typical Goals of a Branded
Building Brand Awareness
Driving Traffic to a Destination Site
Cities I’ve Visited
Creating a New Distribution Channel
Leveraging the Viral Loop
The Not So Good:
Travel Bag by American Airlines
That is of
Utility is Not Immediately Obvious
Does Not of Interest
User to Enter
Complicated & Time Consuming
a Lot of
for Each Entry
Complicated & Time Consuming
Has to do
Not Enough User Data
& No External Integration or Traffic
A Search for
Application Best Practices
• Don’t Look at An App as a “One-Off” Effort.
(i.e. make sure that the concept is in line with your overall brand strategy)
• Make Sure the Concept is Engaging to the User
• Balance User Value With Brand Goals
(i.e. don’t forget about the brand while you’re building the app and vice-versa)
• Carefully Decide Between the - Build, Buy or Sponsor Options
• Create a Simple and Easy User Interface That Everyone Can Understand
• Provide Incentive to Maximize User Engagement & Viral Spread
(i.e. keep the user coming back AND entice them to spread the word)
Application Best Practices (continued)
• Look for Cross Marketing and Cross Promotion Opportunities.
• Take Full Advantage of the Advanced Features in Facebook’s Development Platform
(i.e. make sure your developers stay up to date with new features Facebook
• Be Willing to Experiment and Be Ready For Fast Iterations and Change
(i.e. be prepared to learn from what your users are telling you)
• Create a Roadmap & Plan for Future Development - Time and Money
(i.e. users get bored easily - new features keep their interest level high)
“In a recession, social applications with measurable
results will pay off.”
Strategies For Interactive Marketing In A Recession by Forrester Research
Well-designed social applications are eective.
• Leverage voice of customer for increased word-of-mouth.
• Much cheaper than traditional media spend such as TV.
They motivate consumers in the middle of the funnel.
• Helps people in the consideration phase when they’re on the fence about purchasing.
email: nikhil [AT] socialspan [DOT] com
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