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How to win inan unfair game?
The Problem
The Problem● Youre competing with companies that invests billions of dollars on  advertising● Youre competing with people ...
The Solution
The Solution● "We are card counters at the blackjack table, we are gonna turn  the odds on the casino"
Mistakes Affs Do● "Is there another first base like Giambi? And if there was, could  we afford him? Then what the fuck are...
The Affiliate Lifestyle● One hit wonder● Lives from trend to trend
Strategy VS Technique
What to do?● "Those whom the ancients respected as great in war were the  ones who planned and won easy victories."● “Subj...
Its a Numbers Game● "Your goal shouldnt be to buy players, your goal should be to buy  wins. In order to buy wins you need...
The                           Rules● Surround the enemy where your strength is 10 times greater● Launch an attack if your ...
Create a Method● Every step has to be methodic● Base your method on the numbers● Divide creativity from the method● When y...
My Method● Methodic and numeric approach to everything● I dont do anything that my numbers can prove that I can win● Keywo...
My Method● Methodic and numeric approach to everything● I dont do anything that my numbers can prove that I can win● Keywo...
Leverage & Reinvent● "Your goal shouldnt be to buy PLAYERS, your goal should be to  buy WINS. In order to buy WINS you nee...
"The greatest warriors make themselves invincible and strike   when the enemy is vulnerable. Invincibility resides within ...
יגאל פינס: איך לנצח במשחק לא הוגן? Visioncamp 2012.
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יגאל פינס: איך לנצח במשחק לא הוגן? Visioncamp 2012.

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המתחרים שלנו הם כרישים. יש להם מיליונים. המשחק לא הוגן. אז איך בכל זאת לנצח?

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יגאל פינס: איך לנצח במשחק לא הוגן? Visioncamp 2012.

  1. 1. How to win inan unfair game?
  2. 2. The Problem
  3. 3. The Problem● Youre competing with companies that invests billions of dollars on advertising● Youre competing with people that have connections● Youre competing with people that has access to inside information● Youre competing with people that have software that can automate you on a big scale● You dont have something special● No one cares about your success
  4. 4. The Solution
  5. 5. The Solution● "We are card counters at the blackjack table, we are gonna turn the odds on the casino"
  6. 6. Mistakes Affs Do● "Is there another first base like Giambi? And if there was, could we afford him? Then what the fuck are you talking about?"● "If we try to play like the Yankees in here. Well lose to Yankees out there."● Doing what everybody does● Being copycats● Not understanding the business plan● Not having a business plan
  7. 7. The Affiliate Lifestyle● One hit wonder● Lives from trend to trend
  8. 8. Strategy VS Technique
  9. 9. What to do?● "Those whom the ancients respected as great in war were the ones who planned and won easy victories."● “Subjugating the enemy’s army without Fighting is the true pinnacle of excellence.”● "We are card counters at the blackjack table, we are gonna turn the odds on the casino"● "The greatest victory is not to win on the battlefield, but rather to win without fighting."● FIND YOUR TRUE COMPETITIVE ADVANTAGE
  10. 10. Its a Numbers Game● "Your goal shouldnt be to buy players, your goal should be to buy wins. In order to buy wins you need to buy runs."● “Thus it is said that in warfare, those who know the enemy and know themselves will not be endangered in a hundred engagements."● “Those who do not know the enemy but know themselves will sometimes be victorious, sometimes be defeated.”
  11. 11. The Rules● Surround the enemy where your strength is 10 times greater● Launch an attack if your strength is five times greater.● Divide when your forces are double the enemys● Engage if you are equal to the enemy.● Circumvent if you are less than the enemy.● Avoid the enemy when you are clearly outmatched.
  12. 12. Create a Method● Every step has to be methodic● Base your method on the numbers● Divide creativity from the method● When you have a methodic approach you use different skills● "‫עיקר השיטה לתכנת את האינטואיציה: חוקיות, תרגול רב ופידבק מיידי‬ ‫"ורציף‬● When you find problems, you fix the method, not the system
  13. 13. My Method● Methodic and numeric approach to everything● I dont do anything that my numbers can prove that I can win● Keyword Potential: Volume*CPC*AWC● Keyword Efficiency: Volume*CPC*AWC/(#1 Backlinks+1)● Methodic approach to PPC● Methodic approach to link building● Methodic approach to product creation
  14. 14. My Method● Methodic and numeric approach to everything● I dont do anything that my numbers can prove that I can win● Keyword Potential: Volume*CPC*AWC● Keyword Efficiency: Volume*CPC*AWC/(#1 Backlinks+1)● Methodic approach to PPC● Methodic approach to link building● Methodic approach to product creation
  15. 15. Leverage & Reinvent● "Your goal shouldnt be to buy PLAYERS, your goal should be to buy WINS. In order to buy WINS you need to buy RUNS."
  16. 16. "The greatest warriors make themselves invincible and strike when the enemy is vulnerable. Invincibility resides within oneself, but vulnerability resides within the enemy. Thus, itis possible to make oneself invincible, but it is not possible to make the enemy vulnerable."

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