Mobile Monday Silicon Valley App Store Secrets Increasing Sales Feb 8 2010
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Mobile Monday Silicon Valley App Store Secrets Increasing Sales Feb 8 2010
- 1. Developer Secrets: Increasing App Store Sales San Francisco, February 8, 2010
- 3. TripIt for iPhone: App Store Rank & Downloads (Pinch New Users) Will Aldrich - http://tripit.com App Store Rank Downloads (scale omitted) PR: Ars Technica Email: Android Merch: Holiday Essentials Email: Facebook Connect Email: Rate the app! (1) Email: Rate the app! (2) PR: TechCrunch PR: Yapta Launch Email: BlackBerry Merch: Staff Picks
- 4. One way to get paid: upsell subscriptions Will Aldrich - http://tripit.com
- 5. You can change the game, too :) Will Aldrich - http://tripit.com
- 6. Drive Downloads and Boost your App’s Rank Brendon Kraham, AdMob Sr. Director [email_address]
- 8. How App advertising with AdMob works 2010 AdMob, Inc. Confidential & Proprietary
- 9. Effect of Advertising on Rankings ©2010 AdMob, Inc. Confidential & Proprietary Day 1 Day 2 #43 #22 #18 #70 Advertising #18 #26 #21
- 16. Sean Galligan VP, Business Development [email_address]
- 18. AppCircle: Recommendation Engine Promote Your Apps Across the Flurry Network Drive downloads & acquire new users Recommend Relevant Flurry Apps to Users Generate new revenue for your business Cross-Promote Your Application Catalogue Monetize through app cross-selling
- 19. User Experience: Flurry AppCircle Served during active user session Flurry Canvas: More Matches: Detailed info about recommended app Additional app recommendations Buy in App Store Recommending App: Open on user’s handset Recommended App: Flurry Recommendation Engine: Serves relevant app by matching end-user to like-cluster app consumption
- 21. Fighting Gravity & Maintaining Orbit David Wang, VP BizDev [email_address]
- 22. What is MyTown? Social Game: Virtual Ownership of Real Locations.
- 23. VS User Base/DAUs SMALL BIG, 100x DAUs Highest Rank #88 #7 Advertising Medium Medium Featured Yes Yes PR Blitz Yes Yes Viral Hooks Yes No
- 24. Pitch, Engagement, Positioning (PEP) A frictionless pitch extends a halo across all channels Engagement is the Foundation for Virality Anchoring as “Leader in Real World Gaming” 3 Second Pitch Clear Abstract Name Clear Abstract Daily Playtime 1 Hour 5 minutes Positioning Relevant Interesting
- 25. # of Sessions over Time MyTown 2.0
Editor's Notes
- We’re thrilled to be included on Time’s list of 2009’s 50 best web sites; and on Michael Arrington’s list of “products I can’t live without” for 3 years running.
- There’s no silver bullet. Know your arsenal and optimize every piece you can control. Start with the biggest and easiest things to tune: system emails, high traffic web pages, PR. We haven’t built viral loops into the app yet, or added a premium app which we can upsell from our free app. However...
- Upselling subscriptions on the mobile web with credit card entry is working better than we thought it would.
- TripIt’s partners build & sell some of the most popular paid apps in the App Store. We have watched them use in-app upsell very successfully. From TripIt’s pov, operating a platform (as well as an app) is a way to get our service distributed to as many travelers as possible.