Location Based Services Explained

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LBS what is it? How does it work? How can I use it? these are the question I will answer.

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Location Based Services Explained

  1. 1.
  2. 2. Themes<br />Geospatial<br />Mobile<br />LocationBased Services<br />AugmentedReality<br />
  3. 3. Questions I will answer<br />What is geospatial data and where does it come from?<br />What are Location Based Services?<br />How does LBS work?<br />How can I use it personally?<br />How can I use it for my business?<br />
  4. 4. Geospatial Revolution<br />
  5. 5. Source: wikipedia<br />
  6. 6.
  7. 7. What are Location Based Services (LBS)<br />is an information service, accessible with mobile devices <br />Accessed through the mobile network,<br />utilizing the ability to make use of the geographicalposition<br />VisualizePOI‘s, Restaurants<br />Key topersonalized Navigation<br />
  8. 8. LBS?<br />
  9. 9. LBS apps<br />Agile Foundation<br />
  10. 10. 2 Types<br />Pull Services requirethatthe mobile userrequestsinformationfrom a serviceprovider. Forexample I open mymapappandwantto find a route somewhere.<br />Push Services comefromprovide a mobile userinformationwhentheyare „Near“ a locationprovidingservicesorsales. This isusedbycompaniesformarketing.<br />Bothmethodesrequiretheuserspositiontobetransferedover a networkprovider via Internet (3G, UMTS..) to a servicesprovideror Geoportal like Google maps.<br />
  11. 11. Workflow Pull LBS<br />1<br />3<br />Web Server<br />Internet<br />2<br />Web Map Server<br />4<br />DB<br />
  12. 12. Workflow Push LBS<br />4<br />2<br />Web Server<br />Internet<br />Web Map Server<br />3<br />1<br />DB<br />
  13. 13. LBS Infrastructure<br />Infrastructure for Location: Global Positioning System GPS orCell Tower Triangulation.<br />Recieveritcouldbe a cellphone, a gpsdeviceoryournotebookwith GPS chipset<br />Application Server, provides/hoststhespatialdatayouaccess on yourcellphone.<br />
  14. 14. Personal Uses<br />Shopping<br />Friend Finder<br />Google Latitude<br />Foursquare<br />Navigation<br />Google Maps/Navigation<br />City Guide<br />Restaurant Guide<br />Events Guide<br />
  15. 15. Business Uses<br />Information Gateway<br />Provide on demandinformationaboutyourproductsandservices<br />SalesPlatform<br />Integrate online mobile shopping<br />Mobile marketing<br />Advertising space<br />Coupon / Salescampaigns<br />Geomarketing<br />QR (Quick Response)Tags<br />
  16. 16.
  17. 17. GeoMarketing Essen und Trinken<br />Live Web Demo:<br />
  18. 18. Augmented Reality<br />What is AR <br />AR in Tourism<br />
  19. 19.
  20. 20.
  21. 21. Augmented Reality<br />Layar<br />
  22. 22.
  23. 23. Danke!<br />BSc. Michael Diener<br />GOMOGI<br />Lakeside Park B01<br />T: +43 676 520 3600<br />E: m.diener@gomogi.com<br />W: www.gomogi.com<br />Skype: mdiener21<br />Facebook: http://www.facebook.com/pages/GOMOGI/176830003157<br />Twitter: http://twitter.com/spatialmounty<br />Blog: http://spatialmounty.blogspot.com<br />

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