With mobile internet and smartphone usage growing exponentially, Location Based Advertising presents the most promising mobile technology with global market projected to grow $12.8 Billion over next 5 years.
Introduction<br />Manage 3 Product lines: LBS, EMAG & Mobile Advertising<br />9+ years in Wireless and Mobile Industry<br />Domain expertise in all 3 Mobile layers – Platforms, Networks and Applications<br />
Agenda<br />Location Based Mobile Advertising Overview<br />LBA Ecosystem<br />Market forecasts <br />Key Market drivers and Challenges <br />Competitive Landscape<br />Key Recommendations<br />LBA Architecture<br />
Location Based Mobile Advertising<br />Definition<br />Location Based Mobile Advertising (LBA) involves delivering Content and Context<br />Aware advertisements to the mobile users based on their Location<br />Classification<br /><ul><li>Push Advertising
Pull Advertising</li></ul>Advantages<br />Mobile is Personal, Interactive and Constantly in Use. Location adds “WHERE” filter <br />and provides Context, Localization and Relevance <br />LBA provides following RICH DATA to Advertisers:<br />WHERE: Geo-Awareness<br />WHO: Social graph and group Dynamics<br />WHAT: Real identify of a location as well as one’s behavior and preferences<br />WHEN: Frequency, time and duration<br />WHY: Intent<br />HOW: Path to arrival and Path to exit<br />