App Monetization Guide

App Marketing Networks 2014
App
Monetization
Guide
How do you make a living from apps? Here’s our list of
the top 27 app monetization solution providers to help
developers earn a profit via advertising.
2016Edition

© Soko Media - Learn more at www.appindex.com
App Monetization Guide
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The app business is tough. According to recent estimates, there are about 9 million mobile
app developers in the world but, as VisionMobile points out, about 60% of these people
make $500 or less profit a month on apps they develop. If we subtract from this number,
so-called, app hobbyists, people who think of their app development as a hobby, whom,
according to VisionMobile, constitute –35% of the total app developers community, we still
end up with several million people. How do they all make a living with apps?
People who are in the app business to make money can choose from several options to earn
a profit. The two major options are: either to profit on paid downloads and in-app purchas-
es or monetize apps via advertising. Essentially, a user base growth is the only reason for
considering app monetization via ads but it comes with different flavours. Firstly, certain
apps may reach a plateau with the number of users they have and so placing ads is the way
to make extra profit. Secondly, app owners may decide at early stages of their app develop-
ment cycle that ads will be their major monetization driver.
The essence of advertising in apps comes down to placing a banner or video ad of an app
inside another app. Just like with the web, there is a banner blindness problem for banners
in apps as well, app users either ignore banners or get irritated by them and it degrades their
app using experience. This is the problem facing all companies that provide app monetiza-
tion via advertising. These companies potential to help app developers to monetize their
apps depends on how effectively they can address banner blindness.
We want to bring you the list of the top app monetization solution providers, that may help
you to earn a profit via advertising. They an be characterized by the following features:

© Soko Media - Learn more at www.appindex.com 3
• Formats – there are four formats available for app developers to place ads inside their
apps with: Banner, Interstitial, Video and Native. The latter, which was introduced by
Facebook, is the most popular one because it yields the best revenues.
• Statistics – providing detailed statistics for ads performance in real time is what allows
developers to manage their ad campaigns effectively. When you evaluate a specific com-
pany, it’s really important to have understanding of what specific stats it provides and
how frequently.
• Bidding Options – there are three basic bidding models that these companies provide:
CPC (stands for cost per click), CPM (stands for cost per mile or a thousand banner views)
and CPI (stands for cost per install).
• Reach – different companies support different geo locations and verticals for offers (an
offer stands for a specific mobile app traffic needs) they provide. Also reach is defined by
the number of advertisers that supply offers.
• Placements – specific parts of an app to which ads can be placed, the more sophisticat-
ed and flexible options a company’s SDK provides, the greater potential to make higher
profits.
• Fill Rate – this ratio can be calculated by dividing the total number of times an ad was
successfully displayed by the total number of times the ad was requested. Companies
that provide high rate have a higher potential to bring profit.
These are 27 top companies that offer app monetization solutions for you to explore. To pick
up the best app monetization partner for your company, make sure you consider all criteria
we’ve laid out above. You can suggest a service for us to include in future guides here.
Abmob
AdMob is a mobile advertising and monetization platform, founded in 2006 by Omar Hamoui
and acquired by Google in 2009. The company provides one of the best monetization plat-
forms for app developers. The set of available ad formats includes integrating banner, inter-
stitial, video ads, as well as app install native and content native ad. The platform’s filtering
system allows to pinpoint precise categories to display app ads from. AdMob provides exten-
sive database of demand sources from Google’s own network and DoubleClick Ad Exchange.
The competition between advertisers to show ads in apps leads to higher CPMs, which
allows publishers to make higher revenue.
• Tag line: Monetize Your Apps Intelligently
• Key features: access to Google RTB and DoubleClick Ad Exchange, top global fill rates,
high CPMs
• Mobile platforms: iOS, Android, Unity, Cocos

Facebook Audience Network
Facebook Audience Network is the app monetization platform from Facebook, launched in
2014. It provides the same kind of reach and engaging Facebook Ads experience but outside
Facebook. The platform offers the targeting options set identical to what Facebook Ads pro-
vides, including Custom Audience, core audience and lookalike audience, as well as the same
performance measurement features. It supports three ad formats – banner, interstitial and
native and the tools to prioritize CPM or fill rate performance for each placement in apps.
• Tag line: Monetize Your Mobile App With Facebook Ads
• Key features: Advertisers Outcome Score, Facebook unparalleled audience reach
and targeting
• Mobile platforms: iOS, Android, Unity
Inneractive
Inneractive is a mobile ad exchange company, founded by Offer Yehudi and Ziv Elul in Tel
Aviv, Israel in 2007. The company empowers app developers monetization with its Inner-
active Exchange platform, the automated mobile ad marketplace. Features like bidding in
parallel on both RTB and non-RTB demand sources, Dynamic Floor Pricing and program-
matic offline deals via private channels make it stand out other app monetization solution
providers. The company’s AdWatch tool features flexible demand control and brand safety
monitoring. The Inneractive monetization platform is focused on native and video formats
to generate the most earnings for publishers. With auto-insight-generation and personal
hands-on consultation the company provides robust ad intelligence solution.
• Tag line: Monetize Your Mobile Inventory And Keep Your Users Happy
• Key features: 150+ mobile-specific partners, rich media, native and video ad formats,
• Mobile platforms: iOS, Android

OpenX Mobile
OpenX Mobile is a digital advertising technology company, founded by Scott Switzer and Da-
mon Reeve in 2008 in Pasadena, US. The company’s programmatic advertising marketplace
helps content publishers, including mobile app owners, to monetize their content. OpenX
Demand Fusion proprietary technology merges network, Real-Time Bidding, and a compre-
hensive ad server. It serves more than 140B of ad impressions monthly, OpenX Ad Server
used by 1,200+ publishers worldwide, OpenX Ad Exchange used by 96% of leading national
advertisers and 65% of comScore top 100 publishers.
• Tag line: Online Advertising Technology to Maximize Ad Revenue
• Key features: OpenX Ad Server, OpenX Demand Fusion tech, OpenX Ad Exchange
Unity Ads
Unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity
Technologies in 2014. The company offers premier monetization solution for mobile game
developers, it helps developers to make a profit on the part of a game user base that doesn’t
make in-app purchase. Thanks to the platform ability to supply advertisers with quality game
players, publishers get higher eCPM. The platform’s strong demand allows to achieve high fill
rate globally.
• Tag line: Maximize Your Game’s Revenue
• Key features: Unity Engine integration, no SDK necessary, focused on mobile games
Chartboost
Chartboost is a mobile game users acquisition and monetization company, founded in 2011
by Sean Fannan and Maria Alegre in San Francisco, US. The competitive advantage of the
company’s monetization solution is that it allows publishers to control who’s advertising
in their apps. The monetization platform is built solely on interstitial and video ad formats.
Chartboost’s simple and 100% transparent SDK enabling cross promotion, direct deals, and

a mobile ad network. The platform’s app analytics tool allows publishers to see on what apps
they make a profit.
• Tag line: Built For Mobile Game Developer Success
• Key features: app analytics, cross-promotion, game-ad network
Fyber
Fyber is a leading mobile advertising technology company, founded Andreas Bodczek and
Janis Zech in 2009 in Berlin, Germany. It offers publishers fully transparent app monetization
platform to strike mutually effective partnerships and direct deals. Among the platform’s ad
exchange are networks, DSPs, agencies and direct advertisers that bid for publishers inven-
tory. Fyber empowers publishers to stay in full control of their direct deals with ad network
mediation partners. Publishers can enable, configure, and optimize all mediated demand
partners server-side from a central dashboard, without altering app’s code.
• Tag line: Maximize Revenues
• Key features: easy ad filtering, full transparency, high eCPMs, rewarded video and inter-
stitial ads, analytics
• Mobile platforms: iOS, Android, Unity, Adobe Air
Appodeal
Appodeal is a mobile app monetization company, founded by Natalie Portier and Pavel
Golubev in January, 2015 in San Francisco, US. Appodeal offers programmatic ad mediation
solutions for mobile apps, allowing them to automate the management of multiple ad net-
works in order to effectively monetize their apps. The platform sets higher priority to reve-
nue advertisers ads generate than bids their advertisers offer. Among other features are au-
tomatic blacklisting of low performing advertisers and app user behavior tracking. Appodeal
is integrated with all top networks such as AdMob, AdColony, MoPub, AppLovin, Chartboost,
LiveRail and InMobi, as well as exchanges, demand side platforms, and trading desks.
• Tag line: Programmatic mediation
• Key features: programmatic mediation, bitcoin, PayPal, WebMoney and Wire transfers su
• Mobile platforms: iOS, Android, Unity, Cocos, Marmalade, Gideros, PhoneGap, Adobe Air

MoPub
MoPub is a mobile monetization company, founded in 2010 by Bryan Atwood in San Francis-
co, US and acquired by Twitter Inc. in 2013. The core of the platform is the real-time bidding
exchange solution for mobile in-app ads. The marketplace built into the platform competes
with other ad networks and by doing so it drives higher prices for developers ad inventory.
The RTB level of control and transparency empower app developers to improve their user
experience. MoPub Marketplace is connected to 100+ demand-side platforms representing
thousands of global advertisers.
• Tag line: Drive More Mobile Ad Revenue
• Key features: CPM/CPC/CPA budgeting, frequency caps, marketplace,
network mediation
• Mobile platforms: iOS and Android
Smaato
Smaato is the global real-time advertising and monetization platform for mobile publishers
and app developers, founded in August, 2005 by Ragnar Kruse. The platform’s Dynamic De-
mand™ system creates competition between 3 sales channels – direct, exchange, networks,
reduce the number of ad networks requested, increase Fill Rate, provide higher overall
eCPM. Smaato’s Native Ad Builder to create high quality native ads, using various formats,
such as Content Wall, App Wall, News Feed, Chat List, Carousel, Content Stream. The com-
pany’s Private Marketplace solution allows to shape traffic audience according to specific
in-app ads publisher’s needs.
• Tag line: Monetize your App with the Smaato Publisher Platform
• Key features: Private Marketplace, Native Ad Builder, Dynamic Demand
traffic source management
• Mobile platforms: iOS, Android, BlackBerry, Windows Phone

Opera Mediaworks
Opera Mediaworks is a mobile advertising company, founded in 2013 in San Mateo, US. Op-
era Mediaworks, Inc. operates as a subsidiary of Opera Software ASA. The company’s mon-
etization solution is powered by the AdMarvel mobile ad server and mediation platform. It
brings simple but powerful integrated interface to manage multiple campaigns and advertis-
ers, access to 175+ demand sources and the suite of reporting tools to measure the standard
and custom metrics. Opera Mediaworks platform does co-bundle certified 3rd-party SDKs.
• Tag line: Through Technology, Innovation, Transparency And Trust We Make Mobile Ad-
vertising Work
• Key features: 3rd-party SDKs bundling, it works with 90% of world’s top advertisers.
Leadbolt
Leadbolt is an app discovery and monetization platform for advertisers and mobile app
developers, founded by Dale Carr in 2010 in Sydney, Australia. The company’s app moneti-
zation solution provides four ad formats – video ads, interstitials, rewarded video ads and
custom native ads. Leadbolt Connect, the direct deals marketplace, connects in-app ad pub-
lishers with hundreds of advertisers to find the right monetization partners. The platform is
available for all app categories, operates on a global scale and capable to deliver up to 300%
increase in app earnings.
• Tag line: Your High Performance App Monetization Partner!
• Key features: offers global traffic (includes US and Tier 1 territories), up to 300% earn-
ings increase, all app categories support
• Mobile platforms: iOS, Android, Windows Phone
YeahMobi
YeahMobi is a performance based mobile advertising and monetization company, founded
by Peter Zou and Frank Wang in May, 2009 in China. The company champions native ads
format to provide both better experience for app users and better engagement and higher
earnings for app developers. The focus on native ads format allows YeahMobi to deliver

higher CTR and longer interaction with ads and therefore better eCPMs. The company offers
weekly payouts, sophisticated tracking and optimization tools. With the goal of building
long-term partnerships and active business growth, YeahMobi offers a 3% commission to
master affiliates who refer sub-affiliates.
• Tag line: Superior Monetization For Your Apps
• Key features: weekly payouts, professional affiliate managers, high-quality offers
• Mobile platforms: iOS, Android, Windows Phone and Blackberry
YeahMobi website homepage
Mobvista
Mobvista is a mobile advertising and game publishing company, founded by Robin Duan in
March, 2013 in Hong Kong, China. The company’s M System platform allows app developers
to build their own custom monetization system, with custom ad format and launch cam-
paigns from third party networks. The platform allows to set up offers from direct advertis-
ers with specific ad formats, billing type, frequency cap. One of the Mobvista competitive
advantages is the ability to host and serve ads to own apps using own inventory.
• Tag line: One-Stop Solution For You To Maximize Traffic Monetization
• Key features: M System monetization system builder, highest CR & EPC in the industry,
Exclusive Discounts from Rich Traffic Resources

MobFox
MobFox is a mobile advertising company, founded by Julian Zehetmayr and Maximilian
Springer in 2010 in Vienna, Austria. The company’s app monetization solution features
MobFox RTB Exchange that connects app developers with more than 100 demand partners.
MobFox Publisher platform helps to monetize 25,000 both iOS and Android apps combined,
its mediation platform connects over 30 ad networks into a single SDK. It analyzes all ad net-
works to reveal the one that pays the most for an ad impression and shows an ad specifically
for this particular network. Its iOS & Android SDK supports all ad formats, such as Banner
Ads, Full Screen Interstitials, Video, and Native Ads.
• Tag line: Open Mobile Advertising Platform
• Key features: open source SDK, banner, video & native ad formats support, 30+ ad net-
works integrated, RTB Exchange
• Mobile platforms: iOS and Android, Windows Phone
MobFox homepage
Avazu
Avazu is an online advertising and digital marketing company, founded by Yi Shi in October,
2009 in Shanghai, China. It features the Private Exchange platform for publishers to convert
global mobile and web traffic into revenue. It operates in 135 countries and supports CPM
& CPA & CPI bidding model. The sophisticated reporting system provides reports about ads
performance with detailed information about mobile operators, operating systems, brows-
ers, brands of smartphone and more.

• Tag line: A Leading Advertising Platform with Global Coverage
• Key features: weekly payouts, one-to-one online support, Native Display Ads
Epom
Epom is an ad serving and monetization company, founded by Anton Ruin in 2010 in Kiev,
Ukraine. The company’s Real-Time Bidding marketplace connects in-app ad publishers with
a wide range of premium advertisers and provide high eCPM rates and ads relevant to their
apps audience across mobile and desktop. The company provides monthly payouts via Pay-
Pal, wire transfer or by cheque, the minimal payout is $100. The Publishers’ Analytics dash-
board brings inventory monetization results monitoring in real time.
• Tag line: Access Advertisers Worldwide
• Key features: premium advertisers, Google Ad Exchange support, automatically
optimized eCPM
Appia
Appia is the leading mobile app monetization and user acquisition company, founded in
2008 by Jud Bowman in Durham, US. The company app monetization potential is based on
having thousands of advertisers on a global scale. Appia provides lightweight SDK, custom-
izable App Walls, drop-in ad formats, such as banners, interstitials and App Walls to target
users by location with multilingual description support. Having top brands and agencies on
board allows Appia to provide quality content. To secure superior user experience Appia
non-incentivized business model guarantees that only the most relevant ads are displayed on
developers apps.
• Tag line: Maximize Your Revenue Potential
• Key features: lightweight SDK, customizable App Walls, proactive support, any third-par-
ty ad server support
• Mobile platforms: Android, iOS

Appia Website Homepage
Vungle
Vungle is a video ads-serving company, founded by Jack Smith and Zain Jaffer in 2011 in
San Francisco, US. The app monetization solution from Vungle is based on 100% full-screen,
high-quality video ads and flexible placement system to attract up to 100% completion rates
and therefore to increase publishers revenue. The company’s SDK supports all three major
mobile platforms – iOS, Android and Windows 10 to provide a one-stop-shop experience
for publishers and maximize their in-app revenue with high-performance ads. Vungle offers
the following placements options – Skippable and non-skippable interstitials, Opt-in ads and
Storefront.
• Tag line: Making Video Ads Personal
• Key features: high global fill rate, engaging user experience
• Mobile platforms & plugins: iOS, Android, Unity, Corona, Cocos2d-x, AbobeAIR
CPALead
CPALead is mobile & web affiliate network company, founded in 2006 in Las Vegas, US. App
owners can monetize their apps by picking up CPI and CPA offers from more than 1,000
offer pool, by searching for specific country and vertical. The company’s reward program is
based on reward points publishers earn in addition to their earnings. Earned points result
into gifts like iPads, Xbox One’s, PS4’s and even vacation 5 Star VIP trip for 2 to Sunny Las
Vegas ad publishers may get. To date CPAlead has more than 300,000 registered affiliates
and has paid out more than $100,000000 in cash.

• Tag line: Monetizing Traffic Since 2006
• Key features: 1,000+ CPI and CPA offers, rewards system, wide geo location coverage
• Mobile platforms: iOS, Android, Web.
Adatha
Adatha is the ad network company, founded in 2014 in Madurai, India. The company’s app
monetization platform features sophisticated CPI, CPC bidding support and CPA partner-
ships with mobile publishers. To help app developers monetize their apps Adatha provides
the following marketing channels – Paid Search, Social Media, Video Promotion, App Discov-
ery, Ad-Icons, E-mail, App Review, In-App Display Advertising, and Virtual Currency.
• Tag line: We Locate And Attract The Right Users For Your Campaigns
• Key features:
Adatha website homepage
Performance Revenues
Performance Revenues is a performance based mobile affiliate network company, founded
in 2011 in Tel Aviv, Israel by Oded Former. The company’s app monetization capabilities are
driven by its commitment to supply publishers with the best offers, reliable tracking and up
to 100% fill rate, as well as professional support a by a dedicated manager. Performance

Revenues is the leader at monetizing mobile casino, gambling for both real and virtual cur-
rency games. It supports all major bidding systems – CPA/CPL/CPM/CPC.
• Key features: 99% fill rate, 12 years on the market, real currency gambling games support
Performance Revenues website home page
Matomy
Matomy Media Group is a global and multichannel performance-based advertising solutions
company, founded by Adi Orzel in Tel Aviv, Israel in 2007. Matomy offers performance and
premium inventory monetization with easy-to-use self-serve marketplace, which features
fixed CPM rates, advanced bookings, programmatic and revenue share models. The com-
pany’s app monetization platform providers multiple channels for app owners to capitalize
more on their apps, namely – display, mobile, video, email, incentivized and domain parking.
• Tag line: Monetize Across Devices Across the World
• Key features: 500+ demand partners globally, tags & programmatic ad selling, 6,000+
web and mobile offers globally

Affle
Affle is Singapore headquartered company that offers Mobile Apps and Ads as a Service
(MAAS) platform for marketers and publishers. Founded in 2006 Anuj Kumar, Anuj Khanna
Sohum and the group of the entrepreneurs in Singapore. The app monetization capabilities
of the platform presented by Mobile Audience As a Service (“MAAS”) platform. The plat-
form efficiency is fueled by providing publishers with Integrated Premium Direct, Private
Exchange and Programmatic Demand tools. Precise targeting and great yield is secured by
having more than 500M profiled app users, audience intelligence derived from unique intent
insights from behavioral signals, attribution and commerce data.
• Tag line: Mobilize Your Marketplace
• Key features: access to instant demand, private exchange, direct buys and RTB, rich me-
dia and video, App Wall
Avocarrot
Avocarrot is a native mobile advertising platform which provides real rewards on mobile
apps, founded by Conno Christou, George Makkoulis, George Eracleous and Pana Papageor-
giou in London, UK in 2012. Its app monetization solution is solely based on native ads for-
mat, with SDK that is in full compliance with the latest Google Play and Apple Store policies.
Avocarrot’s proprietary Morpheus tool allows app developers to convert regular banners
into native ads and on scale. The company supports recently OpenRTB 2.3 standard,
released by the Interactive Advertising Bureau (IAB).
• Tag line: Increase App Revenue with Native Ads
• Key features: banner-native ad conversion tool,
• Mobile platforms: iOS, Android, Unity
Clicksmob
ClicksMob is a mobile performance company, founded in 2012 and based in San Francisco,
US. App developers and media buyers can establish a new revenue stream with their apps

using ClicksMob monetization solution. It offers over 200 campaigns with more than 500
offers for each major OS and geo location to choose from, with sophisticated reporting, 24/7
customer support with professional dedicated account managers. ClicksMob serves ads in
more than 150 countries.
• Tag line: High Quality. High Volume. Only Mobile. Only Performance.
• Key features: 150 geo location support, 500 offers per OS and location, dedicated ac-
count managers
• Mobile platforms: iOS, Android, Windows Phone and featured phone OS
AppNext
AppNext is a mobile app discovery company with a platform that operates on a self-serve
CPI bidding basis. It was founded in 2012 by Elad Nantason. The company’s app monetiza-
tion solution allows app developers, website owners and media partners to profit on their
inventory. By joining the platform, every publisher becomes a member of the Appnext De-
velopers’ Community and enables top app brands and fellow-developers to bid directly for
his intentory. The monetization platform users can either use native ads and integrate app
recommendation sections seamlessly within the app, or use our top-performing predefined
ad units.
• Tag line: Monetize Smartly
• Key features: native ads, interstitials, App Walls, video ads
• Mobile platforms: iOS and Android, Unity, Adobe Air, Marmalade, Phonegap, basic4an-
droid, and Corona Labs
Mobilecore
mobileCore is a mobile ad platform, launched by ironSource in 2012. The company’s app
monetization platform leverages its parent company knowledge of how to serve most rel-
evant ads to the right people at the right time and it’s backed up by over 2.5 billion installs
generated to date. mobileCore focuses on using native ads that allow app developers to
integrate ads into their apps, without compromising their users experience. In particular, the
company features internally developed Stickeez native ads. The platform inventory control
tools allows publishers to block their competitors, assign maturity levels, set ad triggers, tim-
ing, and more. All controls can be assigned manually or via automated detection mechanisms.
• Tag line: Turning great apps into scalable businesses
• Key features: ads maturity levels, Stickeez proprietary ad format, competitors
blocking feature

• Mobile platforms: iOS and Android, Unity, Adobe Air, PhoneGap, B4A, Corona Labs
mobileCore website homepage
Startapp
Startup is a mobile advertising company, founded by Gil Dudkiewicz and Ran Avidan in De-
cember, 2010 in New York, US. The company’
s app monetization solution drives revenue for more than 100k apps. Among all ads formats
the platform supports, Interstitial is the one that performs the best and delivers CTR equal
10% and higher, other formats include App Walls and native ads. The integration options
include classic SDK, S2S, C2S, JS Tags and more.
• Tag line: Higher eCPMs Don’t Just Happen
• Key features: interstitial CTR=10% and up,
• Mobile platforms: iOS, Android, Marmalade and Unity
NativeX
NativeX is the leading mobile game advertising company, founded by Robert Weber, Ryan
Weber and Aaron Weber in 2000 in Sartell, US. It provides app monetization solution with
features like smart data technology to optimize ad placements, ad formats and incentives
with no SDK update needed and all changes go live immediately. Any app monetization
updates can be made anytime, without re-coding and resubmitting an app. All ad placements
can be turn of and off via browser dashboard by publishers at any time.
By applying sophisticated mathematical and statistical models, NativeX selects the most

relevant ad, format, placement and moment for each specific user, which leads to an average
ad revenue increase of 60-70% for our publishers.
• Tag line: Grow Native!
• Key features: 100 grossing app developers, native ad formats, on-fly ad
placements on / off
Applovin
Applovin is a marketing automation and analytics company, founded by Adam Foroughi and
Andrew Karam in San Francisco, US. Thanks to establishing long-term relationships with
hundreds of top brands, the company is capable to deliver ad serving at s massive scale and
send payouts twice a month. It supports all of the major ad formats – video, native, intersti-
tial, and banner, provides 24/7 end-to-end support. Applovin’s SDK is lighweighted and can
be added to an app in minutes. The system’s reporting dashboard delivers a quick, fast read
of your top-line results.
• Tag line: Our Technology Delivers Higher Ad Revenues
• Key features: native ads, interstitials, video ads, real time results reporting
• Mobile platforms: iOS, Android, Amazon
InMobi
InMobi is a mobile advertising platform, founded by Naveen Tewari, Amit Gupta, Abhay
Singhal and Mohit Saxena in San Francisco, US. InMobi’s app monetization solution is pre-
sented with Miip – InMobi Discovery Platform, to deliver customized user experiences for
publishers apps. The solution provides developers with four formats – native, interstitial,
rewarded video and banner. It provides ad placement zones that are welcomed by gamers,
brings contextually relevant discovery experience, that is welcomed by Social and Messaging
apps users, delivers uninterrupted reading experience for News apps users and catches user
attention at the right moments with Entertainment apps users.
• Tag line: Maximize Your App Monetization
• Key features: Miip discover platform
• Mobile platforms: iOS, Android, Windows Phone

Supersonic
Supersonic is a mobile advertising and monetization technology company, founded by Arik
Czerniak and Gil Shaham in 2009 in San Bruno, US. Publishers can monetize their apps using
the single SDK for Video, full-screen Interstitial, Offerwall and Mediation. The company’s
supply side platform offers publishers HD-quality video ads from top brands, premium eCPM
and high fill rate. The company works with fortune 500 brands, as well as the world’s largest
app developers from our global offices in the US, Europe and Asia.
• Tag line: Maximize Your Ad Revenue
• Key features:
• Mobile platforms: iOS Android, Unity, Adobe Air
Supersonic homepage
Pubnative
Pubnative is a mobile publishing company, founded by Ionut Ciobotaru and Eddie de Guia in
Berlin, Germany in 2014. Its app monetization solution is focused on a native advertising for-
mat and features blacklisting and whitelisting of advertisers by category and campaign, full
performance transparency, cross promotion and direct deals management. Publishers can
easily customize their dashboard, take advantage of its sophisticated performance tracking
and reporting flexibility. The company’s PubNative Exchange platform features 90%+ fill rate,
IAB’s OpenRTB v2.2+ Protocol native specifications support, mobile native adaptor for all
types of demand sources, hundreds of RTB-enabled exchanges and ad networks mediation.
• Tag line: Growing Mobile Revenue with Native Ads

• Key features: IAB’s OpenRTB v2.2+ Protocol support, 90%+ fill rate
• Mobile platforms: iOS Android
Cheetah Ad Platform
Cheetah Ad Platform is a mobile advertising company, founded in 2007 in Paris, France.
It provides app monetization solution that delivers global reach with 440 monthly active
mobile users, dynamic targeting, ROI-optimization, as well as campaign strategy, marketing
support and technical support. The set of ad formats consists of native, in-stream, interstitial,
in-banner and video. Cheetah Ad Platform stores over a billion mobile users’ anonymous
behavioral profiles that publishers can leverage to monetize on their apps more efficiently.
• Tag line: Mobile Audiences, Data Intelligence
• Key features: global reach, 440M+ million mobile MAUs, second largest developer on
Google Play
• Mobile platforms: iOS Android
Instal
Instal is a mobile user acquisition company, founded by Alessandro Sordi and Filippo Satolli
in 2013 in Florence, Italy. The company’s app monetization solution allows publishers to
leverage top advertisers offers from all over the globe. The platform features 100% fill rate,
multiple integration options (SDK, API, Postback URL and more), dedicated account man-
agers, revenues optimization and fast payments. Instal app monetization solution offers an
extra bonus of up to 20% of publishers earnings.
• Tag line: Maximize your audience potential
• Key features: 100% fill rate, worldwide coverage

Instal homepage
Tapcore
Tapcore is an Android app monetization company, founded in 2015. It offers a unique solu-
tion for Android developers to monazite on pirated copies of their apps. The platform is
capable to bring developers from $0.30 to $0.50 per a pirated copy. Tapcore offers flexible
payment schedule with payouts on a weekly, bi-weekly and weekly basis.
• Tag line: Earn on Your Android App’s Pirated Installs
• Key features: Android apps pirated copy monetization
• Mobile platforms: Android native, Unity 3D, Adobe Air
AerServ
AerServ is a free mobile SSP and monetization, founded in 2012 in Newport Beach, US. The
company’s monetization platform features AerServ Mediation and aerMarket Ad Exchange.
The mediation solution offers publishers video ads format that is capable to bring CPM 10x
of what banner ad can deliver, full control of advertising partners to identify high and low
performing ones quickly and efficiently. A single aerWall SDK allows to manage multiple ad
units, such as banners, MRAID, videos, or static interstitials.
• Tag line: Maximize Your Mobile Revenue
• Key features: 35 sources, AerWall, AerVideo, AerBanner ad formats
• Mobile platforms: Android native, Unity 3D, Adobe Air

AerServ Homepage
Adscend Media
Adscend Media is a web and mobile monetization company, founded in 2009 by Fehzan
Ali and Jeremy Bash in Dallas, US. The company offers publishers two major monetization
solutions – AdLock® and AdWall technologies. Mobile Video Locker solution is one of the
AdLock® tech. family, it allows publishers to monetize on high-quality video content from
branded mobile apps. With AdWall tech, publishers can increase daily user activity and gen-
erate more revenue from apps.
• Tag line: Monetization solutions that work
• Key features: AdLock® and AdWall techs, up to $90 eCPM, 180+ countries coverage
Adscend Media homepage

Kimia
Kimia (from Arabic Al-Kimia – the alleged ability to turn common metals into gold) is a digital
performance marketing company, founded by Karel de Beule in Madrid, Spain in 2006. The
key element of the company’s monetization solution is Kimia Perform-Market, only 20% of
all campaigns submitted by advertisers are actually being published, after thorough check
on performance and competitiveness. The market covers all geo locations and mobile traffic
segments.
• Tag line: We make more money. We deliver better results.
• Key features: campaigns performance testing, automatic server-to-server callback
Kimia homepage
PropellerAds
PropellerAds media is an online advertising company, founded in 2011. The app monetiza-
tion solution from PropellerAds features automatic ad campaign optimization by country
and source, handles more than 3,000 active ad campaigns worldwide. The professional
support teams monitors all offers to exclude unsafe and suspicious advertisers. PropellerAds
provides real-time reporting and in-time payouts on the net 15 basis.
• Tag line: Professional Media Solutions
• Key features: 3,000+ active ad campaigns worldwide, unsafe traffic manual check, re-
al-time reporting

• Mobile platforms: iOS, Android and Web.
PropellerAds media website home page
Payability
Payability is a velocity capital company, founded in 2011 by Keith Smith and Scott Lynn in
New York, US. Its core value proposition to help businesses to growth their business faster.
It enables publishers and app developers to be paid faster on a daily or weekly basis. The
company’s platform is integrated with the leading ad networks and app stores, so it’s capable
to do payouts based on the earnings app developers and publishers report. Payments are
automatically deposited into developers bank account on a schedule that they select – daily,
weekly or NET 0.
• Tag line: We Provide Velocity Capital So You Can Accelerate Your Business Growth.
• Key features: daily or weekly app store earnings payouts
Final thoughts
Chances are you’re reading this post because your company is on a quest to find a better
way to monetize your app. And even though to find the right app monetization partner
company is important, the app itself is no less crucial. Factors like how often people use your
app and what is an average session duration do influence the app’s monetization potential.
If people use your app rarely, they simply don’t have a chance to see ads you’re placing in to
make a profit on.

App Monetization Guide

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