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157 Mobile App Stats You Should Know About


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More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.

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157 Mobile App Stats You Should Know About

  1. 1. 157 App Stats You Should Know About<br />Compiled by Mobile Entertainment<br />
  2. 2. Who are we?<br />Mobile Entertainment provides news, views and analysis on the mobile content industry<br />Total monthly audience of 100,000+ people<br />We also run industry events, a targeted jobs service, and do contract publishing<br /><br />
  3. 3. There’s An App For Us...<br />Launched in July 2010 for iPhone<br />News arranged chronologically and by category<br />Fully searchable news archive<br />Save articles for offline reading<br />Get it now on the App Store<br />(Other smartphone versions coming soon...) <br />
  4. 4. The Big Idea<br />Smartphone apps have exploded in popularity in the last three years<br />There’s a bewildering amount of data out there on the growth of the market<br />We thought we’d try to summarise some of the latest numbers in a sensible way<br />So let’s get on with it...<br />
  5. 5. 1-7: App Store Sizes<br />Apple’s App Store has 225,000 apps (source)<br />Android Market has 70,000 apps (source)<br />But unofficial estimates suggest 105,000 (source)<br />BlackBerry App World has 7,200 apps (source)<br />Ovi Store has 13,000+ ‘content items’ (source)<br />Includes ringtones, wallpapers and songs as well as apps<br />iPad App Store has 11,000 apps (source)<br />Unofficial estimates suggest 20,000+ (source)<br />
  6. 6. 8-15: App Store Downloads<br />iPhone passed 5bn downloads in June 2010 (source)<br />Last billion took two months = 16.7m a day<br />Android passed 1bn downloads in July 2010? (source)<br />Ovi Store is doing 1.7m daily downloads (source)<br />BlackBerry App World 1m daily downloads (source)<br />From 20m registered users according to RIM<br />iPad did 35m app downloads in first 65 days (source)<br />Indie store GetJar does 3m daily downloads (source)<br />
  7. 7. 16-18: The Power of Free<br />57% of Android Market apps are free according to Distimo (source)<br />But FADE claimed in March that 98.9% of Android downloads were free (source)<br />In June, Piper Jaffray claimed 81% of App Store downloads were free (source)<br />
  8. 8. 19-23: Paid App Stats<br />Apple has paid out more than $1bn to iOS app developers (source)<br />In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source)<br />35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source)<br />The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source) <br />7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)<br />
  9. 9. 24-26: App Satisfaction<br />84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)<br />
  10. 10. 27-30: Apps Per User<br />iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source)<br />US iPhone users download 60 apps a year (source)<br />
  11. 11. 31-34: UK App Usage<br />31% of UK mobile owners used apps in June 2010 (source)<br />That figure rises to 71% if you just look at owners of smartphones<br />Those figures were 21.5% and 52.3% respectively in June 2009<br />
  12. 12. 35-41: More UK App Usage<br />The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source)<br />GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though<br />A fifth of UK smartphone users were downloading more apps in June 2010 than six months before<br />A fifth of them would never pay for an app, but half have already paid for one<br />
  13. 13. 42-45: Euro App Usage<br />There were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source)<br />Maps was the most popular category (11.1m)<br />It was followed by social networking (9.5m) and weather (9.4m)<br />
  14. 14. 46-54: Gaming Stats<br />51% of iPhone owners have five or more games installed on their devices says Compete (source)<br />37% of iPhone owners play games at least every day – puzzle games are most popular<br />46% of BlackBerry owners have no games on their devices at all<br />Gartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source)<br />Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are free<br />Flurry estimates that iPhone games made $500m in the US in 2009 (source)<br />That’s 5% of total US gaming revenues <br />
  15. 15. 55-57: Female Focus<br />39% of smartphone-owning women aged 55+ have downloaded one or more apps (source)<br />Nearly one in five say games are their favourite genre according to LadyGeek’s survey<br />Facebook is the most popular app for these people<br />22.5% discovered their favourite app from a friend’s recommendation<br />
  16. 16. 58-71: Analyst Download Forecasts<br />2009 ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn<br />2010 Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn<br />2013 Futuresource: 16.2bn ; Gartner: 21.6bn<br />2014 Booz & Company: 19bn<br />2015 Ovum: 21.3bn ; Juniper: 25bn<br />(The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012)<br />Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum<br />
  17. 17. 72-80: Analyst Revenue Forecasts<br />2009 research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn<br />2010 Gartner: $6.8bn<br />2013 Futuresource: $15bn ; research2guidance: $15bn ; Gartner: $29.5bn<br />2014 Juniper: $32bn<br />Sources: Futuresource, Gartner, Juniper, research2guidance<br />
  18. 18. 81-87: More Analyst Stats<br />Ovum thinks Apple generated 67% of all smartphone app downloads in 2009 (source)<br />But thinks this will fall to 22% by 2015<br />Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17%<br />Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)<br />
  19. 19. 88-95: Developers! Developers! Developers! Etc!<br />53% of US mobile developers are building iOS apps (source)<br />iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5<br />Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next year<br />More than half think multi-touch is important or essential to development<br />25% of games developers are now making mobile games – up from 12% in 2009 (source)<br />Of those, nearly three quarters are targeting iOS<br />That’s twice as many as are targeting DS and PSP<br />
  20. 20. 96-97: Android Momentum<br />60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source)<br />Ahead of the 50% who’d made iOS and Java apps<br />
  21. 21. 98-101: More Android Stats<br />70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010)<br />AdMob’s survey found 31% of devs in its network are working on multiple platforms today<br />47% say they plan to do so in the next six months<br />49% of respondents have been developing mobile apps for less than a year<br />
  22. 22. 102-107: iPhone Melting Pot<br />Only 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source)<br />17% are by traditional media companies<br />22% are by online firms<br />19% are by traditional gaming companies<br />17% are by retailers and brands<br />20% are by new iPhone-focused startups<br />
  23. 23. And now for some success stories...<br />
  24. 24. 108-112: Shazam<br />More than 75m users (source)<br />1bn identified songs<br />Added 25m users in six months up to mid-May 2010<br />Shooting for 100m by end of the year<br />260k music track sales a day via Shazam (source)<br />
  25. 25. 113-116: Angry Birds<br />6.5m sales on the App Store (source)<br />11m free Lite downloads<br />200,000 sales of its $4.99 iPad app<br />6m views of YouTube videos for the game<br />
  26. 26. 117-121: MyTown<br />Social location game MyTown has 3.1m users playing for 70 minutes a day on avg (source)<br />It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source)<br />After it launched product check-ins, 350k were scanned in the first week (source)<br />
  27. 27. 122-128: Apps<br />Foursquare has 2.6m users (source)<br />The official Britain’s Got Talent app was downloaded 200k times in its first four days (source)<br />ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source)<br />ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source)<br />Location dating app Skout passed 1m users in July 2010 (source)<br />
  28. 28. 129-131: Tap Tap Revenge<br />Tapulous’ games had been downloaded 35m times by July 2010 (source)<br />By June the games had generated 5m song sales (source)<br />And they were shifting 500k downloads of featured tracks a week<br />
  29. 29. 132-134: eBay<br />eBay’s iPhone app had been downloaded 11m times by July 2010 (source)<br />The company expects to make $1.5bn from mobile transactions in 2010 (source)<br />That’s up from $600m in 2009<br />
  30. 30. 135-137: Paper Toss<br />Backflip Studios’ game passed 24m downloads in August 2010 (source)<br />In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source)<br />That included $1m from in-game advertisements<br />
  31. 31. 138-139: Doodle Jump<br />Doodle Jump passed 5m iPhone sales in June 2010 (source)<br />It was the first paid iPhone game to reach that milestone<br />Its $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky<br />
  32. 32. 140-143: Games<br />Pocket God has sold more than 3m copies (source)<br />Pac-Man has generated more than 30m paid BREW transactions in the US alone (source)<br />FaceFighter has generated more than 3.8m iPhone downloads (source)<br />MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)<br />
  33. 33. 144-145: Barcode Scanners<br />In June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source)<br />Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)<br />
  34. 34. 146: Skype<br />In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)<br />
  35. 35. 147-150: Opera Mini<br />In June 2010, the Opera Mini browser was used by more than 59.4m users (source)<br />In July, it was serving 1bn daily page views, up from 100m in 2008 (source)<br />More than 2.6m people used the iPhone app in its first two weeks (source)<br />
  36. 36. 151-152: Branded Apps<br />Barclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source)<br />Zippo’s Virtual Lighter app hit 10m in June 2010 (source)<br />
  37. 37. 153-157: Not Just iPhone...<br />Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source)<br />Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source)<br />Digital Chocolate passed 4mOvi Store downloads in April 2010 (source)<br />Polarbit topped 1m Android downloads in March 2010 (source)<br />Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)<br />
  38. 38. THE END<br />Thanks for reading, we hope it was useful<br />If you like it, please tweet it on Twitter, Like it on Facebook, and give us a Digg!<br />Here’s the direct link:<br />If you have your own milestones to share, or apps-related news for ME, email<br />Cheers!<br />PS: Our app link again– and<br />