Session Agenda       ™  Introduce co-registration as a viable monetization           mechanism to your front-end path(s) ...
What is a Path?       ™  Path. Aka: Funnel       ™  A collection of pages users go through           on their way to con...
What is Co-Registration?       ™  Mechanism for adding users’ information           into more than one place without them...
Advantages       ™  “Easy money”: High tick through rate           for relevant offers       ™  Increase front-end RPU/RP...
Why Co-Reg       ™  Multiple monetization options       ™  Never send traffic directly to 3rd party offers       ™  Lead a...
Most Common Co-Reg Types       ™  Checkbox ticking                ™  During signup (“would you also like…?”)            ...
Integration Options       ™  Javascript include (easy = start here)       ™  IFrame (easy = start here)       ™  API / ...
$0.92 RPU / $0.81 RPV© Ran Aroussi / TUKI Media Ltd.             9
Lead                                  Offer Wall /                      Monetize                                  Conversio...
Lead                                                                              King Monetizer                          ...
Lead                                                                              King Monetizer                          ...
Lead                                                                              King Monetizer                          ...
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רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012
רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012
רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012
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רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012

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איך לייצר מסלולי מוניטיזצייה ולהוציא מהם את המקסימום?

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רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012

  1. 1. Session Agenda ™  Introduce co-registration as a viable monetization mechanism to your front-end path(s) ™  Show a case study of a co-reg powered and path© Ran Aroussi / TUKI Media Ltd. 2
  2. 2. What is a Path? ™  Path. Aka: Funnel ™  A collection of pages users go through on their way to conversion ™  Simplest Path: Ad => LP => Offer© Ran Aroussi / TUKI Media Ltd. 3
  3. 3. What is Co-Registration? ™  Mechanism for adding users’ information into more than one place without them having to register separately to every service/website. ™  “Submit Once, Get Into More for Free” J ™  High conversion rate (20%+), low payout (<$1, usually less) ™  Checkboxes, Path, API / Host n’ Post© Ran Aroussi / TUKI Media Ltd. 4
  4. 4. Advantages ™  “Easy money”: High tick through rate for relevant offers ™  Increase front-end RPU/RPV ™  Simple integration ™  Engages users© Ran Aroussi / TUKI Media Ltd. 5
  5. 5. Why Co-Reg ™  Multiple monetization options ™  Never send traffic directly to 3rd party offers ™  Lead arbitrage and data monetization ™  Promote offers “un-related” to the traffic ™  Sharing is not only good – it’s profitable J© Ran Aroussi / TUKI Media Ltd. 6
  6. 6. Most Common Co-Reg Types ™  Checkbox ticking ™  During signup (“would you also like…?”) ™  After signup (“check out these…”) ™  Path ™  Show sequential offers in a “path” ™  Basically a simple lead arbitrage© Ran Aroussi / TUKI Media Ltd. 7
  7. 7. Integration Options ™  Javascript include (easy = start here) ™  IFrame (easy = start here) ™  API / Host n’ Post (programming skills required) ™  Lead distribution system (LeadMesh, LeadPoint, Lead24/7 - requires $$$)© Ran Aroussi / TUKI Media Ltd. 8
  8. 8. $0.92 RPU / $0.81 RPV© Ran Aroussi / TUKI Media Ltd. 9
  9. 9. Lead Offer Wall / Monetize Conversion Data Path Co-Reg© Ran Aroussi / TUKI Media Ltd. 10
  10. 10. Lead King Monetizer Unique Lists CPA Networks Offer Wall / Monetize Conversion Data Path Co-Reg© Ran Aroussi / TUKI Media Ltd. 11
  11. 11. Lead King Monetizer Unique Lists CPA Networks Offer Wall / Monetize Conversion Data OptIntelligience CoRegMedia Path Co-Reg PermissionData© Ran Aroussi / TUKI Media Ltd. 12
  12. 12. Lead King Monetizer Unique Lists CPA Networks Offer Wall / Monetize Conversion Data GameTheory SilverPath OptIntelligience PermissionData CoRegMedia Path Co-Reg PermissionData© Ran Aroussi / TUKI Media Ltd. 13
  13. 13. iPhone Email Submit

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