Slow down!What should you consider before going mobile?How to create a marketable appHow distribution should be the in the...
raising money1.   How can you be sure no one     thought about this idea before?2.   Why won’t Google / Facebook /     App...
about me Loves web & HTML5 technology Founded a vertical search engine startup Lives & breathes mobile Manages R&D for...
about conduit    Established in 2005                Platform to create mobile                                         ap...
before going mobile         user                     multiple      interface                   platforms target       Dist...
app markets                     615K              380K        70K   1,000 new apps added every dayHow will you stand out ?
alternative markets
the story of one lucky bastard
app download pageDJ Celteric       40 followers                  70 likes                  100,000 downloads
your users are a great asset
before going mobile   DistributionApp Markets   Social
taking social to the next level
facebook app distribution
face-to-face app discovery
facebook single sign on
stuff to think about■ Distribution & sharing should be tied to your  R&D and product design■ Social is not about “adding a...
Thank You !            Questions ?about.me/eranzinman   eran@conduit.com  @zzeran   Eran Zinman
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Internet World 2012 Presentation: Slow down! What should you consider before going mobile?

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Software Group Manager, Eran Zinman's presenation from Internet World 2012: Slow down! What should you consider before going mobile?

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Internet World 2012 Presentation: Slow down! What should you consider before going mobile?

  1. 1. Slow down!What should you consider before going mobile?How to create a marketable appHow distribution should be the in the forefront of dev.How to do proper social integration
  2. 2. raising money1. How can you be sure no one thought about this idea before?2. Why won’t Google / Facebook / Apple just get 10 engineers to do it in one month?3. So you’ve built a great product. How will you get people to actually use it? credit: http://mosaichub.wordpress.com
  3. 3. about me Loves web & HTML5 technology Founded a vertical search engine startup Lives & breathes mobile Manages R&D for Conduit Mobile about.me/eranzinman eran@conduit.com @zzeran Eran Zinman
  4. 4. about conduit  Established in 2005  Platform to create mobile apps for multiple devices  Free platform for creating browser, website and mobile  Quick Launch – innovative user-engagement tools lock screen app for Android  More than 260,000 publishers  Over 250,000,000 active usersENGAGING PEOPLE.
  5. 5. before going mobile user multiple interface platforms target Distribution distribution tabletsaudience App Markets Social User web vs. native engagement
  6. 6. app markets 615K 380K 70K 1,000 new apps added every dayHow will you stand out ?
  7. 7. alternative markets
  8. 8. the story of one lucky bastard
  9. 9. app download pageDJ Celteric 40 followers 70 likes 100,000 downloads
  10. 10. your users are a great asset
  11. 11. before going mobile DistributionApp Markets Social
  12. 12. taking social to the next level
  13. 13. facebook app distribution
  14. 14. face-to-face app discovery
  15. 15. facebook single sign on
  16. 16. stuff to think about■ Distribution & sharing should be tied to your R&D and product design■ Social is not about “adding a share button”■ Sharing & distribution are important, but they don’t replace app quality■ Be persistent & keep trying. Rovio created 51 games before striking gold with Angry Birds
  17. 17. Thank You ! Questions ?about.me/eranzinman eran@conduit.com @zzeran Eran Zinman

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