Internet World 2012 Presentation: Slow down! What should you consider before going mobile?
Slow down!What should you consider before going mobile?How to create a marketable appHow distribution should be the in the forefront of dev.How to do proper social integration
raising money1. How can you be sure no one thought about this idea before?2. Why won’t Google / Facebook / Apple just get 10 engineers to do it in one month?3. So you’ve built a great product. How will you get people to actually use it? credit: http://mosaichub.wordpress.com
about me Loves web & HTML5 technology Founded a vertical search engine startup Lives & breathes mobile Manages R&D for Conduit Mobile about.me/eranzinman firstname.lastname@example.org @zzeran Eran Zinman
about conduit Established in 2005 Platform to create mobile apps for multiple devices Free platform for creating browser, website and mobile Quick Launch – innovative user-engagement tools lock screen app for Android More than 260,000 publishers Over 250,000,000 active usersENGAGING PEOPLE.
before going mobile user multiple interface platforms target Distribution distribution tabletsaudience App Markets Social User web vs. native engagement
app markets 615K 380K 70K 1,000 new apps added every dayHow will you stand out ?
stuff to think about■ Distribution & sharing should be tied to your R&D and product design■ Social is not about “adding a share button”■ Sharing & distribution are important, but they don’t replace app quality■ Be persistent & keep trying. Rovio created 51 games before striking gold with Angry Birds
Thank You ! Questions ?about.me/eranzinman email@example.com @zzeran Eran Zinman