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Ideas management

Design and life cycle, from concept to company, useful tools (Kublai, business incubators and seed accelerators)

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Ideas management

  1. 1. Ive got an idea. And now? IED Lesson 3Frieda
  2. 2. Course program1. Italian Startups2. Set up a startup in Italy3. Ive got an idea. And now?4. Value analysis5. Business model6. Communicate, communicate, communicate7. Being net8. Find your market9. Funding: venture capital, business angel and otherways of financing10. Pitch
  3. 3. Todays table of content1. Design and life cycle2. From concept to company3. Useful tools
  4. 4. Innovative startups: quick recapDuring last lesson we investigated some laws, regarding 3 areas:1. startup regulation2. labour agreements3. intellectual property
  5. 5. Innovative startups: quick recapWe went through the definitions of:• startup• innovative startup• startup with a social goal• limited company (particularly ssrl, srlcr)• liquidation & bankruptcy
  6. 6. Innovative startups: quick recapTwo examples of startup with a social goal• Movie Reading• HelpTalk
  7. 7. Design a project• no ToDo list available• every project is different, according to its story, yourteam, the chosen field, etc.• we can just identify some good practices and usefultools
  8. 8. Design a projectStarting a project implies• to have clear goals (both quantitative and qualitative)• these goals must be reached in a fixed time• using available resources (human and monetary)
  9. 9. ConceptDiscuss your hunch as much as possible, andevaluate every single feedback you receive.If you want to patent your product don’t offer too manydetails.
  10. 10. Life cycle Planning Analysis MaintenanceMaturity DesignDecline Implementation
  11. 11. Strategic planningPrior questions:• may I make money from my hunch?• is it scalable?• does it answer to a market need or am I trying tocreate a demand for my product?• Have I any competitors?• Which is my target?
  12. 12. Product Vs MarketAccording to Steve Blank:• new product new market• new product existing market• "existing" product segmenting an existing market,acting on cost• new product segmenting an existing market, creatinga nicheThey differ for consumers, needs, perfomance,competitors and risks.
  13. 13. Analysis• Feasibility study• Requirements• Outline analysis• Financial assessment• Technology outlook• Use cases
  14. 14. Feasibility studyA feasibility study is an evaluation and analysis ofthe potential of the proposed project which is basedon extensive investigation and research to give fullcomfort to the decisions makers.Feasibility studies aim to objectively and rationallyuncover the strengths and weaknesses of anexisting business or proposed venture, opportunitiesand threats as presented by the environment, theresources required to carry through, and ultimately theprospects for success.
  15. 15. Use cases Img by Kishorekumar 62, CC-BY-SA 3.0
  16. 16. Design• Physical design• Performance• Usability• Security• Cross platform• Certification
  17. 17. Outputs• Placement• Promotion• Price
  18. 18. Implementation• Prioritization of features (must have/nice to have)• Testing
  19. 19. Maintenance• Evolutionary maintenance• other possible outcomes: maturity and decline of theproduct
  20. 20. From concept to company1. A great team with clear leadership1. Never forget that "content is king“1. Strong business model1. Communicate, communicate, communicate!
  21. 21.
  22. 22. Formalization
  23. 23. Write my projectIf everything is clear and well defined in my project, Ican write it down.Main points:• Abstract• Idea (whats the key idea? Which target/market?whats my goals? whats new in my product?)• Action plan (people, time, space, equipment)• Team• Timeline (milestones)• Budget
  24. 24. Help needed!
  25. 25. What is Kublai?It’s an incubator for territorial project.Implemented by:
  26. 26. Inside KublaiA community where designers and experts meet together.
  27. 27. Which kind of projects?• At any development stage (from hunch to project needing to beredesigned from scratch)• Economically sustainable• Linked to the territory• Offering (job!) opportunities
  28. 28. Activities• Sharing project• Collaborating to fulfill projects• Looking for & finding partners• Writing project documentation
  29. 29. What Kublai offers• Tutoring & coaching• A multi-skilled community• Periodic information on grants, announcements, etc.• A guide to useful tool• Lifelong learning (learning by doing)• Web conferencing meeting• Real life meeting• Common sense
  30. 30. TargetEveryone. Mainly interested in:- 4 regions “obiettivo convergenza” (Calabria,Campania, Sicilia, Puglia)- Women- Young people looking for their first job- Second youth (40-50s + silver economy)
  31. 31. What Kublai does not offer- Money- Ghostwriter- (designers!)
  32. 32. Project coachingProject coaching is a professional consulting activity, providingdevelopmental support for individuals, project teams, enterprises andcommunities, with the goal of supplementing and improving projectmanagement capability.
  33. 33. Business incubatorsBusiness incubators are programs designed to support the successfuldevelopment of entrepreneurial companies through an array of businesssupport resources and services, developed and orchestrated by incubatormanagement and offered both in the incubator and through its network ofcontacts. Incubators vary in the way they deliver their services, in theirorganizational structure, and in the types of clients they serve. Successfulcompletion of a business incubation program increases the likelihood that astartup company will stay in business for the long term: older studies found87% of incubator graduates stayed in business, in contrast to 44% of allfirms.
  34. 34. Seed acceleratorsSeed accelerators are a modern, for-profit type of startup incubator, with anopen application process, taking in classes of startups consisting of smallteams, supporting them with funding, mentoring, training and events for adefinite period (usually three months), in exchange for equity.While traditional business incubators are often government-funded, generallytake no equity, and focus on biotech, medical technology, clean tech orproduct-centric companies, accelerators are privately funded and focused onmobile/Internet startups.
  35. 35. Next weekValue analysis. (with Emma Tracanella)