The document discusses the concept of open innovation, emphasizing the need for organizations to incorporate external input into their innovation processes alongside internal resources. It outlines the benefits of open innovation, such as increased speed and diversity in product development, and offers a seven-step framework for implementation. The author argues that large companies can enhance their innovation strategies by partnering with startups and smaller enterprises while adapting to the dynamic nature of global markets.

1. Open Innovation
- New Challenges, New Opportunities
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2. Stefan Lindegaard
Author, speaker and strategic advisor
on open innovation, innovation
management / culture and the people
side of innovation.
www.15inno.com
stefanlindegaard@me.com
@lindegaard

4. Faster pace, shrinking window of opportunity,
less time for cash cows
Driven by global megatrends: faster, more
open, more transparent and more connected
Things are changing fast and we need a more
holistic approach to innovation!

5. Corporate innovation needs to go beyond
products, technologies – and it has to open up
www.businessmodelsinc.com

6. What is open innovation?
“…a philosophy or a mindset that they should embrace
within their organization.
This mindset should enable their organization to work
with external input to the innovation process just as
naturally as it does with internal input”
Open innovation as a term will disappear in 5-7 years!

7. P&G MEDTECH PHARMA
Cycle time, money, IPR, conservatism,
government regulations and internal readiness

8. Corporate
benefits:
(open innovation/crowdsourcing)
• Speed, diversity, new
knowledge pools
• Experimentation (don’t be
left behind)
• Marketing as well as
innovation vehicle

9. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

10. WORK
PRODUCTS FUNDING
INTER-MEDIARIES
COMPANIES
PUBLIC

11. Design, build and sell awesome products
together.

12. Is the real business model facilitation?
1. Develop a community
2. Make it work in chosen area (vehicles)
3. Move into other industries (complex
mechanical devices)
This can work for startups. What about SME’s
and bigger companies? New business areas?

13. “FirstBuild is global co-creation paired with a
microfactory on site,” said Chip Blankenship,
CEO of GE Appliances. “We will innovate and
bring products to market faster than ever before.”
Image: Colin West McDonald / CNET

14. Samsung Open Innovation Center has 3 of 4
legs focusing on startups

15. Current (open)
innovation trends
• the start-up value pool is sizzling hot
• the big issue is how to scale up open innovation
• near future: from 1-1 to many-to-many

16. How big companies innovate
with SME’s and startups
• accelerators and incubators
• challenges and competitions
• corporate venture
Big companies tap into the potential of small companies
(execution more than ideas) and they want to become more
like startups (get their corporate culture infected)

17. 7 Steps for
Open Innovation
1. Common Language and Understanding, Motivation,
Mandate and Strategic Purpose
2. Assets and Needs
3. Value Pools and Channels
4. Internal Readiness
5. External Readiness
6. New Skills and Mindset
7. Communications Strategy

18. Employees Managers Suppliers Academics /
institutions
Executives Alumni VCs Startups
Business unit
/ function
Users /
consumers
Government
Competitors Inventors

19. InnoCentive Alliances /
joint ventures
Campaigns
(Comm / Public)
Entrepreneur
Day
Consortia
MyStarbucks
Idea.com
Campaigns
(Comm / Public)
Supplier
Summit
CREDIT: OVO Innovation

20. People first, processes
next, then ideas
We have plenty of ideas; execution is the key issue
– and people combined with proper processes get things
done

21. Get in touch!
Send me your questions
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15inno by Stefan Lindegaard
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stefanlindegaard@me.com / @lindegaard