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Designing Mobile Searchby Tyler Tate, TwigKitphotos by Matthew Kenwrick, ゆうくんと 呼んで, Mikhail Koninin, Neil Oliver,Iam Carroll, Pithawat Vachiramon, Kamshots

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design search

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Units Shipped 800 million Desktop PCs Smartphones Forecast Laptop PCs Tablets 2005 2006 2007 2008 2009 2010 2011 2012 2013 “Beyond the PC” by The Economist, Oct 8th 2011. Sources: Cisco, Gartner, Informa Telecoms & Media, KPCB, Morgan Stanley, UN, Yankee Group, The Economist. .

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Bring Your Own Device✴ 28% of the current workforce is already using personal devices for work✴ 56% of US companies already have a formal BYOD policy in place✴ 94% of global companies plan to have a BYOD policy by mid-2013 – Citrix, http://www.citrix.com/site/resources/dynamic/additional/Citrix_BYO_Index_report.pdf

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Designing Mobile Search1 Mobile Searchers2 Design Principles3 Design Solutions4 Implementation Strategies

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1 MOBILE SEARCHERSphotos by William Hook, Risager, and Whatleydude

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Average Query Length Computer iPhone Mobile Words 2.93 2.93 2.44 Characters 18.72 18.25 15.89– Google, http://www2009.eprints.org/81/1/p801.pdf

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Average Queries per Session Computer iPhone Mobile 1.94 1.82 1.7– Google, http://www2009.eprints.org/81/1/p801.pdf

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Information Needs Type Motive

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Search Motive Casual

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Search Motive Casual Lookup

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Search Motive Casual Lookup Learn

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Search Motive Casual Lookup Learn Investigate

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Search TypeInformational

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Search TypeInformational Geographic

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Search TypeInformational Geographic Personal Info

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Search TypeInformational Geographic Personal Info Transactional

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Search TypeInformational Geographic Personal Info Transactional

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Casual Lookup Learn InvestigateInformational Geographic PersonalInformationManagementTransactional

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Casual Lookup Learn Investigate Window InformationInformational Trivia Research Shopping Gathering Geographic PersonalInformationManagementTransactional

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Casual Lookup Learn Investigate Window InformationInformational Trivia Research Shopping Gathering Friend Local Points Travel Geographic Directions Check-ins of Interest Planning PersonalInformationManagementTransactional

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Casual Lookup Learn Investigate Window InformationInformational Trivia Research Shopping Gathering Friend Local Points Travel Geographic Directions Check-ins of Interest Planning Personal Checking Checking Situation LifestyleInformation Messages Calendar Analysis PlanningManagementTransactional

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Casual Lookup Learn Investigate Window InformationInformational Trivia Research Shopping Gathering Friend Local Points Travel Geographic Directions Check-ins of Interest Planning Personal Checking Checking Situation LifestyleInformation Messages Calendar Analysis PlanningManagement Acting on Price Online ProductTransactional Notifications Comparison Shopping Monitoring

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Delayed Gratification Later 30% At the time 45% Never 25%– Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds

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2 DESIGN PRINCIPLESphotos by William Hook, Risager, and Whatleydude

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1. Content Trumps ControlsMost search controls(such as sorting andfiltering) should bedisplaced off-screen sothat search results takecenter stage.

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2. Answers Over Results For “lookup” infor- mation needs, it’s often more efficient to directly answering the user’s query rather than force them to click on a search result.

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3. Contextual SensitivityStrive for awareness ofthe the user’s context,such as their task,location, and socialsurroundings.

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4. Cross-Channel ContinuityThe actions performed on anyparticular channel should propagate toall other channels of the ecosystem.

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4. Cross-Channel Continuity

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3 DESIGNSOLUTIONS

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inputrefine search results

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inputrefine search results

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The Search Box

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In the navigation bar Search... Sort

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In a secondary Sorttoolbar Search...

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Via a pull-to-reveal Search... Sortgesture

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Via a pull-to-reveal Sort Search...gesture

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Via a pull-to-reveal Sortgesture Search...

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Via a pull-to-reveal Sortgesture Search...

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As-you-type suggestions

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As-you-type suggestions

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Other Input Methods

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Location

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Audio

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Visual

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Drawing

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inputrefine search results

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inputrefine search results

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Display Formats

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List

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Grid

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Map

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AugmentedReality

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Toggling the Display Format

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Segmented Search...control in a List Map Imagestoolbar

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Segmented List Map Imagescontrol centeredin the navigationbar

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Single button in Search... Mapthe navigationbar

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inputrefine search results

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inputrefine search results

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Inline Controls

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Dedicated Screen

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Best Match Refine Price Date

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Filtering Best Match Refine Price Date Filter by Category Acoustic Condition Price Seller Buying Formats Location

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Filtering with a Best Match Refine Price Datesegmented Narrow by New Refurb. Used Brokencontrol Category Acoustic Price Buying Formats Location

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Filtering with a Best Match Refine Price Dateslider Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

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Sorting with a Best Match Refine Price Datesegmented Sort by Best Match Price Datecontrol Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

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Dedicated refinement screens

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Accessing the Refinement Screen

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Button in the Guitar Best Match Price Date efine Rnavigation bar

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Button in the Search... Guitar Best Match Price Date efine Refine Rnavigation bar Best Match Refine Price Date Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price

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Button in the Search... Best Match Refine Price Date efine RDonenavigation bar Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

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Button in the navigation bar

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Gesture

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Gesture RefineBest Match Price Date Used Broken Acoustic

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Gesture Best Match Refine Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats

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Button or gesture

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Button and popover

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4IMPLEMENTATION STRATEGIES

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1. Native Apps Pros: Cons: ✴ Apps feel native ✴ Must be built per platform ✴ Greater access to OS features ✴ Expensive to build and ✴ Works offline maintain ✴ Marketed in ✴ App store must app store approve & takes cut of sale

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2. Mobile Web AppsPros: Cons:✴ One app for all ✴ Doesn’t feel mobile platforms native✴ Easier to update ✴ Lacks access to core OS features✴ No maintenance needed for OS upgrades✴ Keep all profits

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3. Responsive WebsitesPros: Cons:✴ One code base ✴ Definitely doesn’t for all channels – feel native desktop & mobile ✴ Not as optimized✴ Cheap to build for each channel and maintain ✴ No offline access✴ Consistent ✴ Lacks access to experience core OS features across channels

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ENTERPRISE SEARCHMeetupswww.searchmeetups.comENTERPRISE ENTERPRISESEARCH SEARCHLondon Frankfurt

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Thank You!@TylerTate@TwigKitwww.twigkit.com

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Designing Mobile Searchby Tyler Tate, TwigKitphotos by Matthew Kenwrick, ゆうくんと 呼んで, Mikhail Koninin, Neil Oliver,Iam Carroll, Pithawat Vachiramon, Kamshots