From Lookup to Learning

Tyler Tate
Tyler TateCo-founder & CEO at Crema.co
From Lookup to Learning




by Tyler Tate, TwigKit
photo by Peter Kaminski
?
What is learning?
learn•ing n | the activity of obtaining knowledge
Document               Information
Document                    Query
           Representation              Need




       Classic information retrieval
Iterative information seeking
"The query is satis ed not by a single nal
retrieved set, but by a series of selections of
individual references and bits of information
at each stage of the ever-modifying search."
     – Marcia Bates
Lookup




A hierarchy of information interaction
Lookup
Recognise the
need for information




                       Lookup
Formulate the query




                  Lookup
Run the query




   Lookup
Review the results




Lookup
?




Lookup
Lookup




A hierarchy of information interaction
Investigate



              Learn



             Lookup




A hierarchy of information interaction
Investigate

                         Explore

              Learn



             Lookup




Three types of search activities
The information seeking process
INITIATION     FACILITATION   INTERPRETATION




       The information seeking process
INITIATION                FACILITATION           INTERPRETATION




             The information seeking process
   1           2      3                  4   5         6
INITIATION                FACILITATION           INTERPRETATION




             The information seeking process
   1           2      3                  4   5         6
INITIATION                FACILITATION           INTERPRETATION




             The information seeking process
   1           2      3                  4   5         6
INITIATION                   FACILITATION           INTERPRETATION




             Selection




             The information seeking process
   1             2       3                  4   5         6
INITIATION                        FACILITATION           INTERPRETATION




             Selection   Exploration




             The information seeking process
   1             2            3                  4   5         6
INITIATION                       FACILITATION           INTERPRETATION




             Selection   Exploration Formulation




             The information seeking process
   1             2           3                  4   5         6
INITIATION                       FACILITATION                 INTERPRETATION




             Selection   Exploration Formulation Collection




             The information seeking process
   1             2           3                  4      5            6
INITIATION                       FACILITATION                 INTERPRETATION




             Selection   Exploration Formulation Collection




             The information seeking process
   1             2           3                  4      5            6
Explore
Personalised recommendations
Flexible ltering
Related searches
Re- nd
Recently viewed items
Recently viewed items
Organise
Organise recipes into a meal plan
Compare
Side-by-side product comparison
Annotate
Comment on and rate saved properties
Monitor
Email alerts
Collaborate
Collaborative bookmarking
?
How can you better help
  your users learn?
✴ Gary Marchionini, Exploratory Search: From
  Finding to Understanding, 2006
✴ Carol C. Kuhlthau, Inside the Search Process:
  Information Seeking from the User’s
  Perspective, 1991
✴ Ann Blandford and Simon Att eld, Interacting
  with Information, 2010
✴ Marcia Bates, The Design of Browsing and
  Berrypicking Techniques for the Online Search
  Interface, 1989
From Lookup to Learning




by Tyler Tate, TwigKit
photo by Peter Kaminski
1 of 46

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From Lookup to Learning