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Online demand generation strategies, metrics and best practices. How to use online media to generate demand for your brand.
If you are interested in learning more about Social Media, here are some other presentations and a resource kit for you should find useful:
Social Media Strategy: http://bit.ly/7AS1zT
Business Case for Social Media: http://bit.ly/lEB4b
New Media Toolkit http://bit.ly/3hQh3Z
If you’d like a copy of any of these please contact me via:
Twitter http://twitter.com/stevelatham
Facebook: http://facebook.com/slatham
Good luck!
- Steve
Agreed! Knowing the full scope of a lead's 'digital footprints' is valuable for tuning your activity and focusing on what works.
Have you looked at clickstream metrics tools like Eloqua? There are several such solutions in that space.
Best,
Ed
781-492-7638
http://www.linkedin.com/in/edalexander
http://www.curasoftware.com
If you like this, there's more for your reading pleasure at my blog http://blog.spurinteractive.com.
You can also follow me on Twitter http://twitter.com/stevelatham