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Designing Mobile Search
by @TylerTate
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
800 million
Desktop PCs

Smartphones

Laptop PCs

Tablets

2005

2006

2007

2008

Forecast

2009

2010

2011

2012

2013

“Beyond the PC” by The Economist, Oct 8th 2011. Sources: Cisco, Gartner, Informa Telecoms & Media, KPCB, Morgan Stanley, UN,
Yankee Group, The Economist.
.
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Problem 1: We didn't know exactly what we wanted.
Designing Mobile Search: A workshop for eBay Classifieds Group
Problem 1: We didn't know exactly what we wanted.
Problem 2: When we saved items on one device, we
couldn't access them from others.
Designing Mobile Search: A workshop for eBay Classifieds Group
Problem 1: We didn't know exactly what we wanted.
Problem 2: When we saved items on one device, we
couldn't access them from others.
Problem 3: We didn't have a good way to share
what we'd found with one another.
Designing Mobile Search: A workshop for eBay Classifieds Group
Problem 1: We didn't know exactly what we wanted.
Problem 2: When we saved items on one device, we
couldn't access them from others.
Problem 3: We didn't have a good way to share
what we'd found with one another.
Problem 4: We had to perform the same searches
everyday until we found just what we wanted.
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Initiation
Initiation

Selection
Initiation

Selection

Exploration
Initiation

Selection

Exploration

Formulation
Initiation

Selection

Exploration

Formulation

Collection
Initiation

Selection

Exploration

Formulation

Collection

Action
Initiation
Selection
Exploration
Formulation
Collection
http://alistapart.com/article/the-ux-of-learning

Action
Search Type

Search
Motive
Casual
Casual

Lookup
Casual

Lookup

Learn
Casual

Lookup

Learn

Investigate
Informational
Informational

Geographic
Informational

Geographic

Personal Info
Informational

Geographic

Personal Info Transactional
Casual
Info

Geographic

Personal
Info

Transaction

Lookup

Learn

Investigate
Casual

Lookup

Learn

Investigate

Info

Window
Shopping

Trivia

Information
Gathering

Research

Geographic

Friend
Check-ins

Directions

Local Points
of Interest

Travel
Planning

Personal
Info

Checking
Messages

Checking
Calendar

Situation
Analysis

Lifestyle
Planning

Transaction

Acting on
Notifications

Price
Comparison

Online
Shopping

Product
Monitoring

http://tinyurl.com/InfoNeedMatrix
Task

Environ

Social

Physical

Personal
Task

Environ

Social

Physical

Personal
Task

Environ

Social

Physical

Personal
Task

Environ

Social

Physical

Personal
Task

Environ

Social

Physical

Personal
Task

Environ

Social

Physical

Personal
Designing Mobile Search: A workshop for eBay Classifieds Group
1. Content Over Controls
Designing Mobile Search: A workshop for eBay Classifieds Group
The Search Box
Designing Mobile Search: A workshop for eBay Classifieds Group
In the navigation
bar

Sort
Search...
In a secondary
toolbar

Sort

Search...
Via a pull-toreveal gesture

Sort
Search...
Via a pull-toreveal gesture

Sort

Search...
Via a pull-toreveal gesture

Sort

Search...
Via a pull-toreveal gesture

Sort

Search...
Designing Mobile Search: A workshop for eBay Classifieds Group
As-you-type suggestions
As-you-type suggestions
Other Input Methods
Location
Audio
Visual
Drawing
Display Formats
List
Grid
Map
Augmented
Reality
Toggling the Display Format
Segmented
control in a
toolbar

Search...
List

Map

Images
Segmented
control
centered in the
navigation bar

List

Map

Images
Single button in
the navigation
bar

Search...

Map
2. Open-ended Exploration
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Inline Controls
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Dedicated Screen
Best Match

Price
Refine

Date
Filtering

Best Match

Price
Refine

Date

Filter by

Category
Condition
Price
Seller
Buying Formats
Location

Acoustic
Filtering with a
segmented
control

Best Match

Price
Refine

Date

Narrow by
New

Refurb.

Category
Price
Buying Formats
Location

Used

Broken

Acoustic
Filtering with a
slider

Best Match

Price
Refine

Date

Narrow by
New

Refurb.

Used

Broken

Price
Category
Seller
Buying Formats
Location

Acoustic
Sorting with a
segmented
control

Best Match

Price
Refine

Date

Price

Date

Sort by
Best Match

Narrow by
New

Refurb.

Used

Broken

Price
Category
Seller
Buying Formats
Location

Acoustic
Dedicated refinement screens
Accessing the Refinement Screen
Button in the
navigation bar

Best Match
Guitar

Price

R
Date efine
Button in the
navigation bar

Best Match
Search...
Guitar

Price

Best Match

Price
Refine

Date

Price

Date

Refine
R
Date efine

Sort by
Best Match

Narrow by
New

Price

Refurb.

Used

Broken
Button in the
navigation bar

Best Match
Search...

Price
Refine

R
Done
Date efine

Sort by
Best Match

Price

Date

Narrow by
New

Refurb.

Used

Broken

Price
Category
Seller
Buying Formats
Location

Acoustic
Button in the navigation
Gesture
Gesture

RefineBest Match

Used

Broken

Acoustic

Price

Date
Gesture

Best Match

Price
Refine

Date

Narrow by
New

Refurb.

Used

Broken

Price
Category
Seller
Buying Formats

Acoustic
Button or gesture
Button and popover
Breadcrumbs
Best Match
Guitar

Price

R
Date efine

Showing new, acoustic guitars. Sorting by price.
3. Cross-Channel
Continuity
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
4. Collaborative Searching
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
5. Multi-session Tasks
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
Problem: We didn't know exactly what we wanted.
Problem: We didn't know exactly what we wanted.
Solution: Design for open-ended exploration.
Problem: When we saved items on one device, we
couldn't access them from others.
Problem: When we saved items on one device, we
couldn't access them from others.
Solution: Design for cross-channel continuity.
Problem: We didn't have a good way to share what
we'd found with one another.
Problem: We didn't have a good way to share what
we'd found with one another.
Solution: Design for collaborative search.
Problem: We had to perform the same searches
everyday until we found just what we wanted.
Problem: We had to perform the same searches
everyday until we found just what we wanted.
Solution: Design for multi-sessions tasks.
Mobile Search Workshop, Part 1

Developing a CrossChannel Blueprint

13:45 - 14:45
The cross-channel blueprint provides an
overview of the ecosystem's two most
fundamental attributes: the channels of
which it's composed, and the user actions it
must facilitate.
A service blueprint created by Brandon Schauer.
Resmini and Rosati’s CHU cube diagram
Gianluca Brugnoli’s touchpoints matrix.
Lookup

Shared Assets

High priority

Low priority

N/A

High priority

Immersive photography

Flip pages back/forth

Flip pages back/forth

Order by phone
Order by mail
Order online

High priority

High priority

High priority

High priority

High priority

Browse by category

Table view of selected
items

Favorites
Wish list / gift registry

Standard checkout
Expedited checkout
Order by phone

High priority

High priority

Medium priority

Medium priority

High priority

Catalog-like browsing
experience

Table view of selected
items

Favorites
Wish lists

Expedited checkout
Standard checkout

High priority

Medium priority

N/A

Low priority

High priority

Browse by category

Impractical due to
screen size

Add items to favorites
and wish list, but
limited ability to edit

Expedited checkout

High priority

High priority

Medium priority

Low priority

High priority

Clear signage
Store map
Helpful staff

Physical Store

Low priority

Search box
Voice input
Barcode scanner

Mobile App

Purchase

Search box
Voice input

Tablet App

Organize

Search box

Website

Compare

Table of contents
Index

Print Catalog

Explore

Wander the aisles

Compare side by side
Ask staff

Gift registry / wish list

Attendant-assisted
Self-checkout
Scan-as-you-go

Product taxonomy

Compare engine

Universal Favs

All channels powered by a single set of categories

Web & tablet powered
by one component

Favorites list shared by
web, tablet, mobile

Universal checkout
process for web,
tablet, and mobile
Group time
Break into groups and get ready to create
your own cross-channel blueprint.
1. Identify user actions. What are the actions that
users desire to perform throughout the ecosystem
as a whole?
Lookup

Shared Assets

High priority

Low priority

N/A

High priority

Immersive photography

Flip pages back/forth

Flip pages back/forth

Order by phone
Order by mail
Order online

High priority

High priority

High priority

High priority

High priority

Browse by category

Table view of selected
items

Favorites
Wish list / gift registry

Standard checkout
Expedited checkout
Order by phone

High priority

High priority

Medium priority

Medium priority

High priority

Catalog-like browsing
experience

Table view of selected
items

Favorites
Wish lists

Expedited checkout
Standard checkout

High priority

Medium priority

N/A

Low priority

High priority

Browse by category

Impractical due to
screen size

Add items to favorites
and wish list, but
limited ability to edit

Expedited checkout

High priority

High priority

Medium priority

Low priority

High priority

Clear signage
Store map
Helpful staff

Physical Store

Low priority

Search box
Voice input
Barcode scanner

Mobile App

Purchase

Search box
Voice input

Tablet App

Organize

Search box

Website

Compare

Table of contents
Index

Print Catalog

Explore

Wander the aisles

Compare side by side
Ask staff

Gift registry / wish list

Attendant-assisted
Self-checkout
Scan-as-you-go

Product taxonomy

Compare engine

Universal Favs

All channels powered by a single set of categories

Web & tablet powered
by one component

Favorites list shared by
web, tablet, mobile

Universal checkout
process for web,
tablet, and mobile
1. Identify user actions.
2. List the channels. What channels compose the
ecosystem? Think both digital and physical.
Lookup

Shared Assets

High priority

Low priority

N/A

High priority

Immersive photography

Flip pages back/forth

Flip pages back/forth

Order by phone
Order by mail
Order online

High priority

High priority

High priority

High priority

High priority

Browse by category

Table view of selected
items

Favorites
Wish list / gift registry

Standard checkout
Expedited checkout
Order by phone

High priority

High priority

Medium priority

Medium priority

High priority

Catalog-like browsing
experience

Table view of selected
items

Favorites
Wish lists

Expedited checkout
Standard checkout

High priority

Medium priority

N/A

Low priority

High priority

Browse by category

Impractical due to
screen size

Add items to favorites
and wish list, but
limited ability to edit

Expedited checkout

High priority

High priority

Medium priority

Low priority

High priority

Clear signage
Store map
Helpful staff

Physical Store

Low priority

Search box
Voice input
Barcode scanner

Mobile App

Purchase

Search box
Voice input

Tablet App

Organize

Search box

Website

Compare

Table of contents
Index

Print Catalog

Explore

Wander the aisles

Compare side by side
Ask staff

Gift registry / wish list

Attendant-assisted
Self-checkout
Scan-as-you-go

Product taxonomy

Compare engine

Universal Favs

All channels powered by a single set of categories

Web & tablet powered
by one component

Favorites list shared by
web, tablet, mobile

Universal checkout
process for web,
tablet, and mobile
1. Identify user actions.
2. List the channels.
3. Prioritise and describe each channel-action.
Determine the priority that each action should
receive for a given channel. At the same time as
setting priorities, also briefly describe how each
action would be achieved.
Lookup

Shared Assets

High priority

Low priority

N/A

High priority

Immersive photography

Flip pages back/forth

Flip pages back/forth

Order by phone
Order by mail
Order online

High priority

High priority

High priority

High priority

High priority

Browse by category

Table view of selected
items

Favorites
Wish list / gift registry

Standard checkout
Expedited checkout
Order by phone

High priority

High priority

Medium priority

Medium priority

High priority

Catalog-like browsing
experience

Table view of selected
items

Favorites
Wish lists

Expedited checkout
Standard checkout

High priority

Medium priority

N/A

Low priority

High priority

Browse by category

Impractical due to
screen size

Add items to favorites
and wish list, but
limited ability to edit

Expedited checkout

High priority

High priority

Medium priority

Low priority

High priority

Clear signage
Store map
Helpful staff

Physical Store

Low priority

Search box
Voice input
Barcode scanner

Mobile App

Purchase

Search box
Voice input

Tablet App

Organize

Search box

Website

Compare

Table of contents
Index

Print Catalog

Explore

Wander the aisles

Compare side by side
Ask staff

Gift registry / wish list

Attendant-assisted
Self-checkout
Scan-as-you-go

Product taxonomy

Compare engine

Universal Favs

All channels powered by a single set of categories

Web & tablet powered
by one component

Favorites list shared by
web, tablet, mobile

Universal checkout
process for web,
tablet, and mobile
1. Identify user actions.
2. List the channels.
3. Prioritise and describe each channel-action.
4. Identify shared components. Think about the
behind-the-scenes components that will be
necessary to empower each user action.
Lookup

Shared Assets

High priority

Low priority

N/A

High priority

Immersive photography

Flip pages back/forth

Flip pages back/forth

Order by phone
Order by mail
Order online

High priority

High priority

High priority

High priority

High priority

Browse by category

Table view of selected
items

Favorites
Wish list / gift registry

Standard checkout
Expedited checkout
Order by phone

High priority

High priority

Medium priority

Medium priority

High priority

Catalog-like browsing
experience

Table view of selected
items

Favorites
Wish lists

Expedited checkout
Standard checkout

High priority

Medium priority

N/A

Low priority

High priority

Browse by category

Impractical due to
screen size

Add items to favorites
and wish list, but
limited ability to edit

Expedited checkout

High priority

High priority

Medium priority

Low priority

High priority

Clear signage
Store map
Helpful staff

Physical Store

Low priority

Search box
Voice input
Barcode scanner

Mobile App

Purchase

Search box
Voice input

Tablet App

Organize

Search box

Website

Compare

Table of contents
Index

Print Catalog

Explore

Wander the aisles

Compare side by side
Ask staff

Gift registry / wish list

Attendant-assisted
Self-checkout
Scan-as-you-go

Product taxonomy

Compare engine

Universal Favs

All channels powered by a single set of categories

Web & tablet powered
by one component

Favorites list shared by
web, tablet, mobile

Universal checkout
process for web,
tablet, and mobile
1. A global view of important user actions
1. A global view of important user actions
2. The possible channels through which users might
attempt those actions
1. A global view of important user actions
2. The possible channels through which users might
attempt those actions
3. A set of task priorities for each channel
1. A global view of important user actions
2. The possible channels through which users might
attempt those actions
3. A set of task priorities for each channel
4. A set of channel priorities for each action
1. A global view of important user actions
2. The possible channels through which users might
attempt those actions
3. A set of task priorities for each channel
4. A set of channel priorities for each action
5. An overview of which components need to be
shared across channels
Mobile Search Workshop, Part 2

User Interface Sketching

15:00 - 16:00
Inputting the query
Viewing search results
Refining the query
Advanced features
Combine the best ideas
Share
Inputting the query
Viewing search results
Refining the query
Advanced features
Combine the best ideas
Share
Inputting the query
Viewing search results
Refining the query
Advanced features
Combine the best ideas
Share
Inputting the query
Viewing search results
Refining the query
Advanced features
Combine the best ideas
Share
Inputting the query
Viewing search results
Refining the query
Advanced features
Combine the best ideas
Share
Inputting the query
Viewing search results
Refining the query
Advanced features
Combine the best ideas
Share
Designing Mobile Search
by @TylerTate

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