Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

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Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

  1. 1. AllFacebook Conference Stefan LaenginBerlin, 05.12.2011 VP Europe, Adtelligence
  2. 2. SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING Social network Social Sell Side Platform Real time insights trading desk for personalization for publishers and research advertisers & engine for agencies ecommerce ADTELLIGENCE Platform DATA FUSION LAYER Business Billing & Analytics & Social Targeting Ad Serving Intelligence Payment Reporting
  3. 3. EnablingPersonalizationThroughFacebook Connect
  4. 4. PERSONALIZATIONCustom Web Pages aredelivered to individuals basedon explicid or inferred inputs.
  5. 5. SOCIAL COMMERCE PERSONALIZATION
  6. 6. Social CommerceHelping people ...and connect where they buy.buy where they connect...
  7. 7. WHY PERSONALIZATION MATTERSEnabled by external tools allows retailers to increase relevance More Relevance More Revenuethrough activities like matching cross-sells to customers based oninterests or customizing clickstream paths based on previouspurchase, visit histories, etc.
  8. 8. HOW IT WORKS INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations
  9. 9. FACEBOOK CONNECT MAKES YOUR LIFE EASIER... Shop Social baskets networks CRM Data data exchanges
  10. 10. ...EXPANDS RANGE OF PERSONALIZATION.. INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations Interests & Likes Friends activity Demografic data Friends opions Activities Friends reviews Friends/Network Friends likes
  11. 11. ... AND ENABLES MARKET RESEARCH
  12. 12. 1 23 4
  13. 13. Companiesalready started.
  14. 14. Customize?
  15. 15. What`s aboutOUTPUT delivering personalized Personalized Products Offers Designs products, designs, Moduls Usability FunctionsRecommendations functions, etc? Market research Friends activity Friends opions Friends reviews Friends likes
  16. 16. Facebook Login or Sign up Experience a website tailored to you.
  17. 17. AND:Userswant it! Source: North American Technographics®
  18. 18. OUTSTANDING RESULTS ConversionsNew Customers 328% 191% 221% 146% A/B Testing 114% Time:~12 weeks Live data from one of our German eCommerce clients
  19. 19. BUT:„Ich glaube Ihnen die Wirkung und den Nutzenvon Facebook Connect - aber das ist für uns nichtrelevant - nur knapp 4% loggen sich über SocialSign-On ein.“ Big German ECommerce Website
  20. 20. THE BENEFITS AGAINMORE INSIGHTSMORE RELEVANCE= MORE REVENUE
  21. 21. The question is nothow many connectorswe have now - ifFacebook Connect isbeneficial we shouldincentivize theSign-On.
  22. 22. EnablingPerzonalizationThroughFacebook Connectbrings you higherperformance!
  23. 23. THANK YOU

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