SlideShare a Scribd company logo
1 of 26
Download to read offline
The Story for Complexity
by @tylertate
“Getting the hang of the instruments is like
drinking information from a firehose.”
— Andy Fowler
*Tyler has no association with these people
http://www.asseenontv.com
http://www.asseenontv.com
http://www.asseenontv.com
[ This is where you sketch wacky ideas ]
Simple is no better than complex any more
than small is better than large.
“The major cause of complicated,
confusing, frustrating systems is not
complexity: It is poor design.”
— Don Norman
“Bad design has no excuse.”
— Don Norman
http://www.thisnext.com/item/22378BAC/Apple-Peeler-Corer
http://www.thisnext.com/item/7E6E63CE/76777D5E/Commercial-French-Fry-Cutter
http://www.thisnext.com/item/7B81EC3F/BC9A533B/Williams-Sonoma-Mozzarella
Task Specificity
Piper PA-18-160 Super Cub (N98SA)
Canon SD200
Sanderson View Camera
Domain Expertise
Moderate
                                     Complexity                               Very High
                                                                             Complexity


                                                                  Plane
   Domain Expertise


                                                   View Camera

                                                                 Bloomberg


                                                                              Moderate
                                                                             Complexity
                                                                     Car
                                                  Polaroid Camera
                      Google

                          Knife                            Apple Corer
  Low
Complexity
                                  Task Specificity
“Everything should be made as simple as
possible, but not simpler.”
— Albert Einstein

More Related Content

More from Tyler Tate

Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds GroupDesigning Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds GroupTyler Tate
 
Designing the search experience by tyler tate : twigkit
Designing the search experience by tyler tate : twigkitDesigning the search experience by tyler tate : twigkit
Designing the search experience by tyler tate : twigkitTyler Tate
 
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces EditionInformation Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces EditionTyler Tate
 
Cross channel 2
Cross channel 2Cross channel 2
Cross channel 2Tyler Tate
 
Information seeking
Information seekingInformation seeking
Information seekingTyler Tate
 
Designing Cross-Channel Experiences
Designing Cross-Channel ExperiencesDesigning Cross-Channel Experiences
Designing Cross-Channel ExperiencesTyler Tate
 
Designing Mobile Search, NYC Edition
Designing Mobile Search, NYC EditionDesigning Mobile Search, NYC Edition
Designing Mobile Search, NYC EditionTyler Tate
 
Designing Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt EditionDesigning Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt EditionTyler Tate
 
Designing Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search EventDesigning Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search EventTyler Tate
 
The Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the webThe Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the webTyler Tate
 
Cognitive Content Strategy
Cognitive Content StrategyCognitive Content Strategy
Cognitive Content StrategyTyler Tate
 
Designing the Holistic Search Experience
Designing the Holistic Search ExperienceDesigning the Holistic Search Experience
Designing the Holistic Search ExperienceTyler Tate
 
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011Tyler Tate
 
Designing a Modern CRM
Designing a Modern CRMDesigning a Modern CRM
Designing a Modern CRMTyler Tate
 
From Lookup to Learning
From Lookup to LearningFrom Lookup to Learning
From Lookup to LearningTyler Tate
 
From Pattern to Component
From Pattern to ComponentFrom Pattern to Component
From Pattern to ComponentTyler Tate
 
Dealing with Diverse Data
Dealing with Diverse DataDealing with Diverse Data
Dealing with Diverse DataTyler Tate
 
The Scent of Search, Take 2
The Scent of Search, Take 2The Scent of Search, Take 2
The Scent of Search, Take 2Tyler Tate
 
The Scent of Search
The Scent of SearchThe Scent of Search
The Scent of SearchTyler Tate
 
A History Of Colour
A History Of ColourA History Of Colour
A History Of ColourTyler Tate
 

More from Tyler Tate (20)

Designing Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds GroupDesigning Mobile Search: A workshop for eBay Classifieds Group
Designing Mobile Search: A workshop for eBay Classifieds Group
 
Designing the search experience by tyler tate : twigkit
Designing the search experience by tyler tate : twigkitDesigning the search experience by tyler tate : twigkit
Designing the search experience by tyler tate : twigkit
 
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces EditionInformation Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
 
Cross channel 2
Cross channel 2Cross channel 2
Cross channel 2
 
Information seeking
Information seekingInformation seeking
Information seeking
 
Designing Cross-Channel Experiences
Designing Cross-Channel ExperiencesDesigning Cross-Channel Experiences
Designing Cross-Channel Experiences
 
Designing Mobile Search, NYC Edition
Designing Mobile Search, NYC EditionDesigning Mobile Search, NYC Edition
Designing Mobile Search, NYC Edition
 
Designing Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt EditionDesigning Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt Edition
 
Designing Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search EventDesigning Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search Event
 
The Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the webThe Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the web
 
Cognitive Content Strategy
Cognitive Content StrategyCognitive Content Strategy
Cognitive Content Strategy
 
Designing the Holistic Search Experience
Designing the Holistic Search ExperienceDesigning the Holistic Search Experience
Designing the Holistic Search Experience
 
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
 
Designing a Modern CRM
Designing a Modern CRMDesigning a Modern CRM
Designing a Modern CRM
 
From Lookup to Learning
From Lookup to LearningFrom Lookup to Learning
From Lookup to Learning
 
From Pattern to Component
From Pattern to ComponentFrom Pattern to Component
From Pattern to Component
 
Dealing with Diverse Data
Dealing with Diverse DataDealing with Diverse Data
Dealing with Diverse Data
 
The Scent of Search, Take 2
The Scent of Search, Take 2The Scent of Search, Take 2
The Scent of Search, Take 2
 
The Scent of Search
The Scent of SearchThe Scent of Search
The Scent of Search
 
A History Of Colour
A History Of ColourA History Of Colour
A History Of Colour
 

Recently uploaded

Kindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUpKindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUpmainac1
 
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...Suhani Kapoor
 
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
SCRIP Lua HTTP PROGRACMACION PLC  WECON CASCRIP Lua HTTP PROGRACMACION PLC  WECON CA
SCRIP Lua HTTP PROGRACMACION PLC WECON CANestorGamez6
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Delhi Call girls
 
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...Amil baba
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfParomita Roy
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Delhi Call girls
 
VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...
VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...
VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...Suhani Kapoor
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentationamedia6
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiSuhani Kapoor
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdftbatkhuu1
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...Call Girls in Nagpur High Profile
 
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiVIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiSuhani Kapoor
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Douxkojalkojal131
 
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdfThe_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdfAmirYakdi
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130Suhani Kapoor
 
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵anilsa9823
 

Recently uploaded (20)

Kindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUpKindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUp
 
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
 
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
SCRIP Lua HTTP PROGRACMACION PLC  WECON CASCRIP Lua HTTP PROGRACMACION PLC  WECON CA
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
 
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
Best VIP Call Girls Noida Sector 47 Call Me: 8448380779
 
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
NO1 Trending kala jadu Love Marriage Black Magic Punjab Powerful Black Magic ...
 
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
 
VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...
VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...
VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...
 
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
 
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service BhiwandiVIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
VIP Call Girls Bhiwandi Ananya 8250192130 Independent Escort Service Bhiwandi
 
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai DouxDubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
Dubai Call Girls Pro Domain O525547819 Call Girls Dubai Doux
 
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdfThe_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
 
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
 

The Story for Complexity