Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile Media & The Travel Industry
                        Consumer Behavior
               Common Industry Use Cases
    ...
Microsoft Mobile Advertising
    Targetable, Premium Content at Scale
           bl       i                 l




        ...
Booking Travel Via Mobile is On the Rise


Mobile Internet users are actively engaged in                                  ...
Mobile Appeals to both Business and Leisure Travelers




4   Source: Forrester, 2009
Popular Mobile Solutions for Travel
Mobile Media can Drive Results for Most Major Travel Verticals




Hotel Reservations ...
Demo                           Device
                                Targeting                       Targeting
          ...
Mobile Behavioral Targeting
    Some Travel-Related Mobile BT Segments
    S    T    l R l t d M bil     S     t


    o  ...
Building Mobile Behavioral Targets
    How D
    H   Does Mi
             Microsoft Fi d A di
                    ft Find ...
Mobile Search Keywords for Travel

       m.bing.com                  Bing mobile app                              Top 30 ...
10   Graphics FPO
Amtrak’s Mobile Strategy for Acela
     Location, Device, High-Performing Media
             ,       , g             g



...
Amtrak’s Mobile Strategy for Acela
     Location, Device, High-Performing Media
             ,       , g             g



...
On Track for the future of mobile




                              Amtrak’s Targeting Outlook


     Reach Consumers base...
Upcoming SlideShare
Loading in …5
×

Mobile Media Session: Jamie Wells

1,045 views

Published on

This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.

Published in: Travel
  • Powerful Effective Love Spell Get Your Ex Back About a month ago I got back to my ex(after 2 and half years separated).Everything was ok and she was the most adorable woman in the world. she spoke about wedding ceremony, how many kids we would have, said that our relationship was the most important thing in her life and she was 100% sure about it…Then he traveled to work in other country for 3 weeks. she changed his behavior completely. she disappeared every night, was saying she had to do some work and would talk to me later, but disappeared the rest of the day and night… no explanation, when I asked why she was disappearing every night, she stopped answering me. she’s ignoring me since last week, April 15. she ignored even my birthday, that was April 16. Not even a message. I wrote to her a few times trying to understand what happened, she read but just ignored me.I feel so bad cause I couldn’t stop contacting and trying to understand what happened.i loved her so much and wanted to get her back, then i was told to contact happylovespell2@gmail.com who can help out with a love spell to reunite your relationship back, so instantly do contact him and give him a try and trust me he did an urgent effective love spell for me and with in 48hours promise he made to me, my woman was back, today i testify to you all that you should seek and contact Dr happy for his spell result is genuine sure and guarantee unite and get your ex back save your marriage/relationship problem now, email happlovespell2@gmail.com you can also know more about his spell Blogs site.http://happylovespel.blogspot.com.ng/ Whatsapp/cal +2348133873774
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • One of the main reasons I wanted to attend the Travel Com conference was to learn as much as possible about mobile media. I needed to understand it better and go home knowing 'how to' implement it. This session only addressed 'why to' implement it.
    Felicia Fairchild, Exec. Dir. Saugatuck-Douglas CVB
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Mobile Media Session: Jamie Wells

  1. 1. Mobile Media & The Travel Industry Consumer Behavior Common Industry Use Cases Mobile Search & Display Media Amtrak Case Study
  2. 2. Microsoft Mobile Advertising Targetable, Premium Content at Scale bl i l Display & Search Application/Video New Ad Products Reaching over 54% the Mobile Internet Source: Nielsen Mobile, Dec 2009 2
  3. 3. Booking Travel Via Mobile is On the Rise Mobile Internet users are actively engaged in Among mobile Internet users, what are the typical behaviors for Travel related purchases? travel activities1 • 27% use their mobile phone once a week or more to make travel arrangements 39% • 17% have booked travel reservations in the past 12 months 2 26% • 4 in 10 are more likely to shop at stores offering digital travel coupons 12% Feature rich devices continue to drive travel related purchases to mobile - smartphone growth up 63% year-over-year (comScore, Aug 2009) Clicked on mobile Very comfortable Will shop at retail travel ad making mobile outlets offering travel purchases digital travel coupons Sources: 1 ROI Research, Inc. & Microsoft “Future of Mobile”, November 2009 3 2 Precegrabber.com "Mobile Internet Shopping Trends", August 2009
  4. 4. Mobile Appeals to both Business and Leisure Travelers 4 Source: Forrester, 2009
  5. 5. Popular Mobile Solutions for Travel Mobile Media can Drive Results for Most Major Travel Verticals Hotel Reservations Airline Check-in /Loyalty “Perishable” Promos Mobile Airport Check-In Summer Cruise $200 OFF Book a Room & get an FREE UPGRADE! Extra Night FREE Waikoloa Beach Marriott Get Extra Night FREE Flight Ch k i Fli ht Check-in on your phone h Sunny Getaways Compare Rates Flight Status Destinations Special Offers Special Offers Special Offers Reservations Reservations Reservations Hotel Locator Check-in Photo Gallery 5 Graphics FPO
  6. 6. Demo Device Targeting Targeting 3rd Party Impression Tracking Mobile Display Media Familiar Targeting and Campaign Options Frequency Day Part Capping Targeting Geo Carrier Targeting Targeting Behavioral Targeting 6
  7. 7. Mobile Behavioral Targeting Some Travel-Related Mobile BT Segments S T l R l t d M bil S t o Airfare Seekers • Florida Travelers • Asia Travelers • Hawaii Travelers • Austr & S.Pac Travlrs o Hotel Seekers Business Travelers Business Travelers • Las Vegas Travelers Las Vegas Travelers • California Travelers • Los Angeles Travelers o Car Rental Seekers • Mexico Travelers • Caribbean Travelers • New York City Travelers o Cruise Seekers • Romance Travelers • Europe Travelers • South America Travelers Family Travelers • Winter Dest Travelers  7
  8. 8. Building Mobile Behavioral Targets How D H Does Mi Microsoft Fi d A di ft Find Audience? ? By blending information from some of the following unique data sources: PC Web Network PC Web Keyword Microsoft Profile Data Site Visits Search Network Data • Hotmail Newsletters • Hotmail Featured Letter Offers • Xbox Live Subscription Data • Microsoft Office • Microsoft Office Live • Microsoft TechNet • And Others 8 No personally identifiable information is tracked or stored by Microsoft in the behavioral targeting process.
  9. 9. Mobile Search Keywords for Travel m.bing.com Bing mobile app Top 30 Keyword List hotels airline tickets continental airlines cheap flights cheap hotels new york city holiday inn dallas las vegas seattle expedia hotels american airline extended stay reservation orlando texas los angeles miami priceline hotels airlines new york motels choice hotels marriott hotels cheap airline tickets california chicago hilton hotels Top 3 KWs: hotels, continental hotel california doubletree hotel airlines, cheap hotels 9 Graphics FPO Note: See Top 500 Keyword List for Travel File
  10. 10. 10 Graphics FPO
  11. 11. Amtrak’s Mobile Strategy for Acela Location, Device, High-Performing Media , , g g Reach business travelers in the Media N.E. Corridor to drive high CTR Challenge and mobile bookings DMA: Boston, NY, Philadelphia and Washington D.C. Microsoft’s Mobile Media Device: All Smartphones e ce S a tp o es Solution Geo-Targeted Media: 11
  12. 12. Amtrak’s Mobile Strategy for Acela Location, Device, High-Performing Media , , g g Results CTR North of 2.5% for on Verizon Wireless On-Deck To Date Nearly 1% avg. CTR for all placements Weather targeted mobile media, especially On-Deck Preliminary with Verizon, provides a contextually relevant, ad Insights I i ht friendly environment 12
  13. 13. On Track for the future of mobile Amtrak’s Targeting Outlook Reach Consumers based  Advertising based on  Reaching a user during a  on mobile web behavior users exact location weather storm or traffic  congestion to advocate Acela ti t d t A l 13

×