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Designing the search experience




by Tyler Tate, TwigKit
ux   search
Local Government

            Healthcare
Broadcast
             News media
Aerospace             Electronics
       Intelligence
Photo by David Woo
Photo by Paul Robertson
Photo by Mark Hillary   Photo by Paul Robertson
?!
Surely there’s a better way?!
Document               Information
Document                    Query
           Representation              Need




       Classic information retrieval
Iterative information seeking
Lookup
Learn



Lookup
Investigate



   Learn



  Lookup
Investigate

              Explore

   Learn



  Lookup
Investigate



   Learn



  Lookup
The Lookup Process
Recognise the
need for information




                   The Lookup Process
Recognizing a need for information
Recognizing a need for information



Known-item
Recognizing a need for information



Known-item




     Navigational
Recognizing a need for information



Known-item
                        Exploratory



     Navigational
Formulate the query




     The Lookup Process
Autocomplete
Autosuggest
Instant Results
Run the query




The Lookup Process
Running the query
Running the query
Running the query
Running the query
Running the query
Running the query
Running the query
Running the query
Running the query
Review the results




The Lookup Process
Use Clear Titles
Use Hit Highlighting
Use Hit Highlighting
Group like results
Group like results
?




The Lookup Process
Investigate



   Learn



  Lookup
The learning process
1     2      3      4      5   6
uncertainty
apprehension




               The learning process
     1           2      3      4      5   6
Selection
    optimism




    The learning process
1       2       3   4      5   6
Selection   Exploration
                 confusion
                uncertainty
                   doubt




    The learning process
1       2            3        4   5   6
Selection   Exploration Formulation
                            confidence




    The learning process
1       2           3            4        5   6
Selection   Exploration Formulation Collection




    The learning process
1       2           3            4            5      6
Selection   Exploration Formulation Collection




    The learning process
1       2           3            4            5      6
Selection   Exploration Formulation Collection




    The learning process
1       2           3            4            5      6
Explore
Browse
Flexible ltering
Data Visualization
Data Visualization
Re- nd
Highlight visited pages
Bookmark items
Recently viewed items
Recently viewed items
Organise
Add tags
Assign to a group
Capture relationships
Compare
Side-by-side product comparison
Chart comparison
Annotate
Comment on and rate saved properties
Investigate



   Learn



  Lookup
Monitor
Saved Searches
Email alerts
Email alerts
Email alerts
Collaborate
The like button
Collaborative bookmarking
Collaborative bookmarking
Collaborative bookmarking
Collaborative bookmarking
Investigate



   Learn



  Lookup
We must think beyond the individual query and
help users accomplish their goals over time,
across space, and with the people they trust.
Companies who help users throughout the entire
learning process are more likely to:
✴ Create passionate, devoted users
✴ Bene t from the resulting transaction
The end goal is to provide value to our users,
which in turn brings value to the business.
✴ Gary Marchionini, Exploratory Search: From
  Finding to Understanding, 2006
✴ Carol C. Kuhlthau, Inside the Search Process:
  Information Seeking from the User’s
  Perspective, 1991
✴ Ann Blandford and Simon Att eld, Interacting
  with Information, 2010
✴ Marcia Bates, The Design of Browsing and
  Berrypicking Techniques for the Online Search
  Interface, 1989
ENTERPRISE SEARCH
Meetups
www.searchmeetups.com




ENTERPRISE              ENTERPRISE
SEARCH                  SEARCH
London                  Frankfurt
Thank You!
@TylerTate
@TwigKit
http://twigkit.com/blog/
http://SearchMeetups.com

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Designing the search experience