Designing Mobile Search — Frankfurt Edition

1. Designing Mobile Searchby Tyler Tate, TwigKitphotos by Matthew Kenwrick, , Mikhail Koninin, Neil Oliver,Iam Carroll, Pithawat Vachiramon, Kamshots

2. ux search

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6. Designing Mobile Search1 The Rise of the Cross-Channel Experience2 Characteristics of Mobile Search3 Design Patterns for Mobile Search4 Implementation Strategies for Mobile Search

7. 1 THE RISE OF CROSS-CHANNEL EXPERIENCESphotos by William Hook, Risager, and Whatleydude

8. source: Google

9. photo by Alaina Buzas

10. photo by thefourelements

11. source: Amazon.com

12. Retail – REI

13. Travel – Virgin Atlantic

14. Banking – Bank of America

15. Cross-Channel Design Principles✴ Consistency Users should be able to accomplish a given task in a like manner across all channels.

16. Cross-Channel Design Principles✴ Consistency Users should be able to accomplish a given task in a like manner across all channels.✴ Optimization Each channel should play to its strengths.

17. Cross-Channel Design Principles✴ Consistency Users should be able to accomplish a given task in a like manner across all channels.✴ Optimization Each channel should play to its strengths.✴ Continuity Each channel must be aware of all the others.

18. 2 CHARACTERISTICS OF MOBILE SEARCHphotos by William Hook, Risager, and Whatleydude

19. “Mobile will be bigger thandesktop Internet in 3 years”– Morgan Stanley

20. users info contextneeds

22. Partial Attention“I like to imagine people as‘one eyeball and one thumb.’”– Luke Wroblewski, Mobile First

23. Delayed Grati cation Later 30% At the time 45% Never 25%– Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds

24. Average Query Length Computer iPhone Mobile Words 2.93 2.93 2.44 Characters 18.72 18.25 15.89– Google, http://www2009.eprints.org/81/1/p801.pdf

25. Average Queries per Session Computer iPhone Mobile 1.94 1.82 1.7– Google, http://www2009.eprints.org/81/1/p801.pdf

27. Casual Lookup Learn Investigate

28. TimeCasual Lookup Learn Investigate

29. InformationalGeographicPersonal InfoTransactional

30. Casual Lookup Learn Investigate Checking TopicalInformational Trivia Notifications Research Friend Local Geographic Directions Check-ins Exploration Personal Checking Checking Info Email Calendar ProductTransactional Monitoring

32. Contextually-driven Info Needs Intrinsic 28% Contextual 72%– Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds

33. spatial temporal social

34. – Church & Smyth 2009, http://tinyurl.com/understandingintent

35. Mobile Search Design Principles✴ Answers over results Mobile information needs are more defined than some desktop searches and are contained in shorter sessions.

36. Mobile Search Design Principles✴ Answers over results Mobile information needs are more defined than some desktop searches and are contained in shorter sessions.✴ Precision over recall Mobile users are less likely to refine their search than desktop users. Ensuring that the best matches are on the first page is important for mobile.

37. Mobile Search Design Principles✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity.

38. Mobile Search Design Principles✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity.✴ Time awareness When users are interested in timely information, and filter results by time period.

39. Mobile Search Design Principles✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity.✴ Time awareness When users are interested in timely information, and filter results by time period.✴ Social awareness Mobile search should both incorporate social signals as well as facilitate collaboration.

40. 3DESIGN PATTERNS FOR MOBILE SEARCH

41. Components Activation Methods Display MethodsSearch results Always visible ModalSearch box Button Full-screenSort controls Gesture InlineFaceted navBreadcrumbs

42. The Search Box

43. Always visible Search... Sort

44. Button

45. Gesture Search... SortInline

46. Gesture Sort Search...Inline

47. Gesture SortInline Search...

48. Gesture SortInline Search...

49. Sort Controls

50. Always visible Best Match Price Date

51. Button Sort

52. Faceted Navigation

53. Best Match Refine Price Date

54. Best Match Refine Price DateFilter by Category Acoustic Condition Price Seller Buying Formats Location

55. Best Match Refine Price DateFilter by Category Acoustic Condition Price Seller Buying Formats Location

56. Best Match Refine Price DateNarrow by New Refurb. Used Broken Category Acoustic Price Buying Formats Location

57. Best Match Refine Price DateNarrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

58. Best Match Refine Price DateNarrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

59. Best Match Refine Price DateSort by Best Match Price DateNarrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

60. Always visible Search... Sort Match Best Price Date Electric Acoustic Bass Aplifiers Access

61. Always visible Search... Sort Match Best Price Date Electric Acoustic Bass Aplifiers Access

62. Gesture Best Match Refine Price DateInline

63. PriceGesture Best Match Refine Price Date Category AcousticInline Seller Buying Formats

64. Gesture Best Match Refine Price DateInline Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats

65. Button Best Match Refine Price Date RefineModal

66. Button PriceMatch Best Refine Price Date RefineModal Category Acoustic Seller Buying Formats

67. Button Best Match Refine Price Date RefineModal Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats

68. GestureFull-screen

69. Gesture RefineBest Match Price DateFull-screen Used Broken Acoustic

70. Gesture Best Match Refine Price DateFull-screen Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats

71. Button Guitar Best Match Price Date efine RFull-screen

72. Button Search... Guitar Best Match Price Date efine Refine RFull-screen Best Match Refine Price Date Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price

73. Button Search... Best Match Refine Price Date efine RDoneFull-screen Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location

74. Breadcrumbs

75. Guitar Best Match Price Date efine RShowing new, acoustic guitars. Sorting by price.

76. 4IMPLEMENTATION STRATEGIES

77. 1. Native Apps Pros: Cons: ✴ Apps feel native ✴ Must be built per platform ✴ Greater access to OS features ✴ Expensive to build and ✴ Works offline maintain ✴ Marketed in ✴ App store must app store approve & takes cut of sale

78. 2. Mobile Web AppsPros: Cons:✴ One app for all ✴ Doesn’t feel mobile platforms native✴ Easier to update ✴ Lacks access to core OS features✴ No maintenance needed for OS upgrades✴ Keep all profits

79. 3. Responsive WebsitesPros: Cons:✴ One code base ✴ Definitely doesn’t for all channels – feel native desktop & mobile ✴ Not as optimized✴ Cheap to build for each channel and maintain ✴ No offline access✴ Consistent ✴ Lacks access to experience core OS features across channels

80. Responsive Web Design

81. ENTERPRISE SEARCHMeetupswww.searchmeetups.comENTERPRISE ENTERPRISESEARCH SEARCHLondon Frankfurt

82. Thank You!@TylerTate@TwigKitwww.twigkit.com

83. Designing Mobile Searchby Tyler Tate, TwigKitphotos by Matthew Kenwrick, , Mikhail Koninin, Neil Oliver,Iam Carroll, Pithawat Vachiramon, Kamshots