Successfully reported this slideshow.

Designing Mobile Search — Frankfurt Edition

1

Share

Upcoming SlideShare
fourier series
fourier series
Loading in …3
×
1 of 103
1 of 103

More Related Content

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Designing Mobile Search — Frankfurt Edition

  1. 1. Designing Mobile Search by Tyler Tate, TwigKit photos by Matthew Kenwrick, , Mikhail Koninin, Neil Oliver, Iam Carroll, Pithawat Vachiramon, Kamshots
  2. 2. ux search
  3. 3. <widget:facets facets=”Categories,Sources” />
  4. 4. <widget:facets facets=”Categories,Sources” type=”expandable” />
  5. 5. <widget:facets facets=”Categories,Sources” type=”expandable” />
  6. 6. Designing Mobile Search 1 The Rise of the Cross-Channel Experience 2 Characteristics of Mobile Search 3 Design Patterns for Mobile Search 4 Implementation Strategies for Mobile Search
  7. 7. 1 THE RISE OF CROSS-CHANNEL EXPERIENCES photos by William Hook, Risager, and Whatleydude
  8. 8. source: Google
  9. 9. photo by Alaina Buzas
  10. 10. photo by thefourelements
  11. 11. source: Amazon.com
  12. 12. Retail – REI
  13. 13. Travel – Virgin Atlantic
  14. 14. Banking – Bank of America
  15. 15. Cross-Channel Design Principles ✴ Consistency Users should be able to accomplish a given task in a like manner across all channels.
  16. 16. Cross-Channel Design Principles ✴ Consistency Users should be able to accomplish a given task in a like manner across all channels. ✴ Optimization Each channel should play to its strengths.
  17. 17. Cross-Channel Design Principles ✴ Consistency Users should be able to accomplish a given task in a like manner across all channels. ✴ Optimization Each channel should play to its strengths. ✴ Continuity Each channel must be aware of all the others.
  18. 18. 2 CHARACTERISTICS OF MOBILE SEARCH photos by William Hook, Risager, and Whatleydude
  19. 19. “Mobile will be bigger than desktop Internet in 3 years” – Morgan Stanley
  20. 20. users info context needs
  21. 21. users info context needs
  22. 22. Partial Attention “I like to imagine people as ‘one eyeball and one thumb.’” – Luke Wroblewski, Mobile First
  23. 23. Delayed Grati cation Later 30% At the time 45% Never 25% – Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds
  24. 24. Average Query Length Computer iPhone Mobile Words 2.93 2.93 2.44 Characters 18.72 18.25 15.89 – Google, http://www2009.eprints.org/81/1/p801.pdf
  25. 25. Average Queries per Session Computer iPhone Mobile 1.94 1.82 1.7 – Google, http://www2009.eprints.org/81/1/p801.pdf
  26. 26. users info context needs
  27. 27. Casual Lookup Learn Investigate
  28. 28. Time Casual Lookup Learn Investigate
  29. 29. Informational Geographic Personal Info Transactional
  30. 30. Casual Lookup Learn Investigate Checking Topical Informational Trivia Notifications Research Friend Local Geographic Directions Check-ins Exploration Personal Checking Checking Info Email Calendar Product Transactional Monitoring
  31. 31. users info context needs
  32. 32. Contextually-driven Info Needs Intrinsic 28% Contextual 72% – Sohn et al. 2008, http://tinyurl.com/mobileinfoneeds
  33. 33. spatial temporal social
  34. 34. – Church & Smyth 2009, http://tinyurl.com/understandingintent
  35. 35. Mobile Search Design Principles ✴ Answers over results Mobile information needs are more defined than some desktop searches and are contained in shorter sessions.
  36. 36. Mobile Search Design Principles ✴ Answers over results Mobile information needs are more defined than some desktop searches and are contained in shorter sessions. ✴ Precision over recall Mobile users are less likely to refine their search than desktop users. Ensuring that the best matches are on the first page is important for mobile.
  37. 37. Mobile Search Design Principles ✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity.
  38. 38. Mobile Search Design Principles ✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity. ✴ Time awareness When users are interested in timely information, and filter results by time period.
  39. 39. Mobile Search Design Principles ✴ Location awareness When users are searching for nearby places or services, filter the results to the user’s proximity. ✴ Time awareness When users are interested in timely information, and filter results by time period. ✴ Social awareness Mobile search should both incorporate social signals as well as facilitate collaboration.
  40. 40. 3 DESIGN PATTERNS FOR MOBILE SEARCH
  41. 41. Components Activation Methods Display Methods Search results Always visible Modal Search box Button Full-screen Sort controls Gesture Inline Faceted nav Breadcrumbs
  42. 42. The Search Box
  43. 43. Always visible Search... Sort
  44. 44. Button
  45. 45. Gesture Search... Sort Inline
  46. 46. Gesture Sort Search... Inline
  47. 47. Gesture Sort Inline Search...
  48. 48. Gesture Sort Inline Search...
  49. 49. Sort Controls
  50. 50. Always visible Best Match Price Date
  51. 51. Button Sort
  52. 52. Faceted Navigation
  53. 53. Best Match Refine Price Date
  54. 54. Best Match Refine Price Date Filter by Category Acoustic Condition Price Seller Buying Formats Location
  55. 55. Best Match Refine Price Date Filter by Category Acoustic Condition Price Seller Buying Formats Location
  56. 56. Best Match Refine Price Date Narrow by New Refurb. Used Broken Category Acoustic Price Buying Formats Location
  57. 57. Best Match Refine Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
  58. 58. Best Match Refine Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
  59. 59. Best Match Refine Price Date Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
  60. 60. Always visible Search... Sort Match Best Price Date Electric Acoustic Bass Aplifiers Access
  61. 61. Always visible Search... Sort Match Best Price Date Electric Acoustic Bass Aplifiers Access
  62. 62. Gesture Best Match Refine Price Date Inline
  63. 63. Price Gesture Best Match Refine Price Date Category Acoustic Inline Seller Buying Formats
  64. 64. Gesture Best Match Refine Price Date Inline Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats
  65. 65. Button Best Match Refine Price Date Refine Modal
  66. 66. Button PriceMatch Best Refine Price Date Refine Modal Category Acoustic Seller Buying Formats
  67. 67. Button Best Match Refine Price Date Refine Modal Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats
  68. 68. Gesture Full-screen
  69. 69. Gesture RefineBest Match Price Date Full-screen Used Broken Acoustic
  70. 70. Gesture Best Match Refine Price Date Full-screen Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats
  71. 71. Button Guitar Best Match Price Date efine R Full-screen
  72. 72. Button Search... Guitar Best Match Price Date efine Refine R Full-screen Best Match Refine Price Date Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price
  73. 73. Button Search... Best Match Refine Price Date efine RDone Full-screen Sort by Best Match Price Date Narrow by New Refurb. Used Broken Price Category Acoustic Seller Buying Formats Location
  74. 74. Breadcrumbs
  75. 75. Guitar Best Match Price Date efine R Showing new, acoustic guitars. Sorting by price.
  76. 76. 4 IMPLEMENTATION STRATEGIES
  77. 77. 1. Native Apps Pros: Cons: ✴ Apps feel native ✴ Must be built per platform ✴ Greater access to OS features ✴ Expensive to build and ✴ Works offline maintain ✴ Marketed in ✴ App store must app store approve & takes cut of sale
  78. 78. 2. Mobile Web Apps Pros: Cons: ✴ One app for all ✴ Doesn’t feel mobile platforms native ✴ Easier to update ✴ Lacks access to core OS features ✴ No maintenance needed for OS upgrades ✴ Keep all profits
  79. 79. 3. Responsive Websites Pros: Cons: ✴ One code base ✴ Definitely doesn’t for all channels – feel native desktop & mobile ✴ Not as optimized ✴ Cheap to build for each channel and maintain ✴ No offline access ✴ Consistent ✴ Lacks access to experience core OS features across channels
  80. 80. Responsive Web Design
  81. 81. ENTERPRISE SEARCH Meetups www.searchmeetups.com ENTERPRISE ENTERPRISE SEARCH SEARCH London Frankfurt
  82. 82. Thank You! @TylerTate @TwigKit www.twigkit.com
  83. 83. Designing Mobile Search by Tyler Tate, TwigKit photos by Matthew Kenwrick, , Mikhail Koninin, Neil Oliver, Iam Carroll, Pithawat Vachiramon, Kamshots

×