❖ How familiar are your users with your particular subject
matter?
❖ Is there a big gap in subject-matter expertise among
your users?
❖ How tech-savvy are your users?
❖ Is there a big gap in their technical expertise?
Casual Lookup Learn Investigate
Info
Geographic
Personal
Info
Transaction
Price
Comparison
Acting on
Notifications
Online
Shopping
Product
Monitoring
Trivia
Window
Shopping
Information
Gathering
Research
Directions
Friend
Check-ins
Local Points
of Interest
Travel
Planning
Checking
Calendar
Checking
Messages
Situation
Analysis
Lifestyle
Planning
http://tinyurl.com/InfoNeedMatrix
❖ What motivates people to use your search
application?
❖ Do they want to quickly lookup a simple fact, or are
they more interesting in digging deep? Or do they
just want to kill time?
❖ What types of searches do your users want to
perform?
❖ Does your current search application effectively
facilitate the user’s search motive and type?
❖ At what phases of the information seeking process
do users want you use your search application?
❖ What stages of the information seeking process does
your search application currently facilitate?
❖ Is there more you could do to engage users earlier in
the process?
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