Serialists spend on average 50% moretime, visit almost twice as many pages,and click 50% more links than holists.
Serialists spend on average 50% moretime, visit almost twice as many pages,and click 50% more links than holists.But, expert serialists are just as eﬀective asexpert holists. The gap is between novices.
1. Use microcopy to help novices become experts
Dual Coding Theory: visual and verbalinformation are processed diﬀerently andalong distinct channels with the humanmind creating separate representations each.
1. Use text and imagesA study by Mayer & Simms found a30% rise in eﬀective problem solvingwhen verbal and visual instruction weregiven at the same time (compared withproviding one followed by the other).
2. Visualise complex informationPresenting aggregate data in visual formhelps the user understand theinformation landscape more quickly andintuitively than could text.
3. Use concrete language.“Concrete words, phrases, sentences,and texts have been found to be moreimageable, comprehensible, memorable,and interesting than abstract languageunits.” – Sadoski
4. You should be as concise as possibleA study by Riding and Sadler-Smithfound that a 40% reduction in wordcount combined with greater use ofvisual illustrations improved student’stest scores from 67% to 82%.
“There are some universal cognitive tasks thatare... so deep and profound that it isworthwhile to understand them in order todesign our displays in accord with those tasks.”– Edward Tufte
Cognitive Styles on UX Magazinehttp://uxmag.com/design/cognitive-stylesLearning Styles on Johnny Hollandhttp://johnnyholland.org/2011/06/16/learning-styles-the-cognitive-side-of-content/
Information Seeking on the Webby Kyung-Sun Kim (2001)http://tinyurl.com/kyungsunType of Instructional Material, CognitiveStyle and Learning Performanceby Riding & Sadler-Smith (1992)For Whom Is a Picture Worth a ThousandWords? by Mayer & Sims, 1994http://tinyurl.com/mayersims
Cognitive Content Strategy Two dimensions of cognitive style. by @TylerTate