Information Wayfinding — EBI Interfaces Edition

Tyler Tate
Tyler TateCo-founder & CEO at Crema.co
Information Wayfinding




Tyler Tate
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Part 1
1. The role of metaphor
2. What is wayfinding?
3. Information seeking as wayfinding
Part 2
1. Elements of the information environment
2. Information wayfinding strategies
3. Heuristics for effective wayfinding design
The role of metaphor
“Mankind evolved in a world of space and
time. Our memories evolved to record events
that transpire in space and time. Modern
attempts to externalise and enlarge that
memory should not, and probably need not,
neglect its spatiotemporal dimensions.”
— George A. Miller
“Our concepts structure what we perceive,
how we get around in the world, and how we
relate to other people. Our conceptual system
thus plays a central role in defining our
everyday realities. If we are right in suggesting
that our conceptual system is largely
metaphorical, then the way we think, what we
experience, and what we do every day is very
much a matter of metaphor.”
— George Lakoff and Mark Johnson
What is wayfinding?
The wayfinding process
The wayfinding process
1. Developing a decision plan
2. Executing a decision from the plan
3. Processing environmental information
Information seeking as
wayfinding
Q3        Q5           Q6


               Q4


     Q2


                            Q7




Q1




The dynamic, or “berrypicking” model.
Recognize
                 Need



Use                             Find
Interpretation                  Information



                 Validate and
                 Interpret
                 Information




The information journey model.
Information Wayfinding — EBI Interfaces Edition
Elements of the
  environment
1. Districts
2. Layers
3. Nodes
4. Bits of information
Wayfinding strategies
1. Aerial descent
2. Teleport
3. Bottom-up
4. Conversational
Heuristics
Fluid survey views
Fluid survey views
1. Controls for both districts and layers
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Fluid survey views
1. Controls for both districts and layers
2. Data visualization to enhance orientation
Unified interaction
Unified interaction
1. Search in context
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Positional cues
Positional cues
1. Human-readable URLs
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Positional cues
1. Human-readable URLs
2. Integrated breadcrumbs
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding — EBI Interfaces Edition
Clear paths
Clear paths
1. Links between nodes
Information Wayfinding — EBI Interfaces Edition
Clear paths
1. Links between nodes
2. Topic views
Information Wayfinding — EBI Interfaces Edition
Information Wayfinding




Tyler Tate
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Information Wayfinding — EBI Interfaces Edition