1. ASSIGN2: INTRODUCTIONINTO MUSICVIDEOS
Task 1 questions:
1. Why & whenwere musicvideosfirstproduced?
2. How isa music videodifferenttoa TV programme?
• TV drama forexample,whatdowe expectfrommusicvideos?
3. What isa musicvideofor?What’sit’s purpose?
4. How doyou accessmusicvideos?(where doyouwatchthem?)
Task 2 questions:
1. What isMTV?
2. Whendidit launch?
3. What opportunitydiditofferaudiences?
4. How didithelpartistswhowantedto make a name for themselves?
5. What didthe MTV VJshelptousherin?
6. The last VJin the clipsays“you’ll neverlookatmusicinthe same way again.”What doesthismean?
Task 3 questions
1. How have MV’sdeveloped?
2. What have theyenabledartiststodo?
3. What are the differentwayswe have viewedMV’s since the 1980’s?
4. How have websiteslike YouTubeandVevochangedthe waywe interactwithandview MV’s?
2. 5. Why are ‘thriller’and‘telephone’andyoutube sensationslike ‘gangnamstyle’goodexamplesof the ‘power’
of the MV?
Task 4 questions
AndrewGoodwin theory: “Sometimesmusicvideos providea visual pleasureforan audiencethat
encouragerepeated viewing – we becomefamiliarwith the genreand thereforehaveexpectations.”
1. What do youthinkGoodwinmeans?Rewrite hisquoteinyourownwords
Task 5 (inyourpowerpoint/prezi etc) Inpairsoron your own
1. Make a listof as manyvideosyoucanthinkof that youhave watchedmore thanonce because youenjoyed
watchingthem
2. Pick2 videosfromyourlist.Whatisit aboutthemyou enjoyed?
Video: I reallyenjoyed….
Video: I reallyenjoyed….
3. Whichartist’sMV’s are the mostwatchedglobally?Why?
4. Extension: Choose one of the videosinyourlist,watchitagainandlistas manyenjoyable featuresasyou
can. Try and relate thistotarget audience.
Task 6 questions (TaylorSwift)
1. What ‘visual pleasure’doesthisvideohave forthe audience?
a. Camera, editing,MES,the genre,use of creativity…
2. Why mightthe MV want to make a viewerwatchitagain?
3. Was thisvideoonyour listfrombefore?
4. Extension:Howdoesthiscompare tothe 3rd
mostwatchedvideoBrunoMars ‘UptownFunk’?
