2. Theory: MV and visual pleasure
• Andrew Goodwin:
• “Sometimes music videos provide a visual pleasure for an audience that
encourage repeated viewing – we become familiar with the genre and
therefore have expectations.”
3. Part 1
• What do you think Goodwin means? Rewrite his quote in your own
words
4. You could also write this down…
• Audiences enjoy the way a music video repeats images, shot types,
locations, choreography and certain edits.
• Audiences enjoy references to other music videos or media texts
(intertextuality) that lead to repeated viewing
• We also have certain expectations from different genres of MV’s and
different artists and will expect certain things from their MV’s
• We enjoy watching MV’s repeatedly to see how our expectations of the
video and the artist change
5. Part 2: videos that offer ‘visual pleasure’
• 1. make a list of as many videos you can think of that you have
watched more than once because you enjoyed watching them
• 2. pick 2 videos from your list. What is it about them you enjoyed?
• 3. which artist’s MV’s are the most watched globally? Why?
7. • 2.4 billion views
• 8 million likes
• 1 million dislikes
8. • 1.2 billion views
• 2 million likes
• 3 million dislikes!
9. Task 3: Model video
• Blank Space
• Taylor Swift
• 1.7 billion views
• https://www.youtube.com/watch?v=e-ORhEE9VVg
• 1. watch the video
• 2. what ‘visual pleasure’ does this video have for the audience?
• Camera, editing, MES, the genre, use of creativity…
• 3. why might the MV want to make a viewer watch it again?
• 4. was this video on your list from before?
10. Extension task
• Pick one of the videos you listed before
• Watch video again, list as many features/aspects of video you like and
why
11. Further extension task
• https://www.youtube.com/watch?v=176XwCtcfrk
• Most 100 watched video on vevo (may 2015)
12. Homework
• Create a presentation (in a diff format) to sum up what you did today
(of all your tasks)
