This document provides guidance for analyzing print advertisements through various theoretical lenses. It asks the student to identify conventions of different types of print ads, such as those for male grooming products, soft drinks, and homeless charities. The student is also asked to summarize theories of representation from Barthes, Hall, and Saussure and apply them to specific ads. Additional questions cover the role of the Advertising Standards Authority and how ads link to cultural contexts involving attitudes around gender, sexuality, and social groups. Contextual factors like trends, celebrity endorsements, and bans on sexist advertising are also identified as relevant to analysis.

1. (Print) AdvertisingRevision
1. What are the 4 advertisingformats?
a. List pros/consof each
2. What are some medialanguage elementsyouuse toanalyse adverts?
3. Name a few(4 or 5) conventionsof printadverts.
4. Name a fewconventionsof male groomingadverts.
5. Name a fewconventionsof softand/orsportdrinkadverts.
6. Name a fewconventionsof homelesscharityadverts.
7. ExplainBarthes’theorywithanexample.*
8. ExplainHall’stheorywithexample*
9. Optional:ExplainSaussure’stheorywithexample*
10. ‘Representations are mediated’ –whatdoesthismean?
11. ExplainRichardDyer’stheoryinrelationtoa printadvertof your choice.
12. What isthe ASA?
a. Why are theyimportant?
b. What
13. How doesthe Lucozade advertlinktothe ASA?
14. ReviewyourpowerpointsonLucozade. (GarethBale one)
a. Medialanguage analysis
b. Representationanalysis
c. Audience analysis
d. Contextsanalysis
15. ReviewyourpowerpointsonOldSpice (Fiji one)
a. Medialanguage analysis
b. Representationanalysis
c. Audience analysis
d. Contextsanalysis
16. Reviewyourpowerpointson Shelter(3page one withredwriting)
a. Medialanguage analysis
b. Representationanalysis
c. Audience analysis
d. Contextsanalysis
*You don’thave to applytheoryinthissectionof the exambut useful termsinthese theories!

2. CONTEXT HELP: (thisisfromGCSE butmost of it isapplicable –historical contextdoesn’tapply)
Other useful contexts:
AttitudestosexualityAND/ORsexualities
Social attitudestowardsgender/identity(incmasculinity/femininity/non-binaryetc)
Social attitudestowards differentsocial groups(ie youth)
Cultural trends/popularity(ie retro/nostalgia)
These videos are useful forpossibleadvertisingcontexts:
https://www.facebook.com/ajplusenglish/videos/ban-on-sexist-ads-in-the-uk/1010852939056213/
Ban on sexistads
https://www.guided-selling.org/impact-of-celebrity-endorsement-on-consumer-buying-behavior/
celebrityandeffectonconsumerism
https://melmagazine.com/en-us/story/the-rise-of-ironic-masculinity-in-advertising-2ironic
masculinityinadvertising