Joe Lever gathered feedback from their target audience of 16-23 year old students to evaluate their music video and identify areas for improvement. Through questionnaires completed by peers, they learned that the target audience enjoyed the narrative structure and live performance shots, as well as the use of black and white and green filters. However, feedback indicated a lack of guitar shots and that quicker, more complex editing could make the video more appealing. Based on this, Joe added more guitar footage and shortened shots, cutting more quickly to match the tempo of the song.

1. Evaluation Question 3:
What have you learnt
from your audience
feedback?
By Joe Lever

2. • In order to create a product that would appeal to my target
audience and promote the band in the most effective way possible
I gathered and considered audience feedback from people who
would be in my target audience to find out what they liked and
what they thought could be improved with my music video.
Audience feedback allowed me to acknowledge what the target
audience look for and think about the product that I had already
created. The feedback acquired was primarily from those within
my target audience but I also received feedback from family
members and members of staff at college and my workplace. I
also gained audience feedback for my rough cut from social media
– this is displayed on a presentation on my blog entitled:
‘Audience Feedback for Rough Cut’.
Gathering Audience Feedback

3. Questionnaires
• Questionnaires were extremely useful in allowing me the
opportunity to collect data from my target audience. I asked 15 of
my peers, all within my target audience to complete the
questionnaire so that I could find out what people thought the
strengths and weaknesses of my music video were so that I could
improve my final product. My target audience are males/females
between 16 and 23/students as these are the people that usually
are associated with listening to the Indie Rock genre. I will
screenshot and attach completed questionnaires from a male and
a female perspective in order to display the format of the
questionnaire.

6. Conclusion/Results
• Based on the feedback I have received, I have concluded that my target
audience enjoy the structure of the music video – combining the
narrative with shots of live performance. The lip-syncing and syncing of
instruments is also considered a strength due to the fine and complex
editing of intricate sequences. People have also commented on my use
of filters, informing me that they believe the use of a black and white
filter, and a green filter links well to the song’s content as well as adding
an artistic undertone to the music video.
• One thing that had been commented on several times was the lack of
shots of the guitarist and so I added many shots of the guitarist and
edited the solo to display a variety of shots and movements so that the
guitar saw as much focus as the drummer as both instruments are
important in the song. Also, many people said that the video could use
complex and quicker editing to appeal to the viewer and make it stand
out more. Following this feedback, I implemented quicker cuts and
shortened any shots that I felt were unnecessarily long; I matched the
editing with the tempo in order to create a music video that was fluent,
memorable and captivating.