This document contains a group pitch assessment for 3 music video ideas. Each idea includes the song, artist, type of music video, and a summary. The ideas are then rated on suitability of song/genre, creativity of styling and uniqueness, suitability of video type, creativity and suitability of the video idea and how it uses conventions, quality of the mood board, and inspiration from relevant videos. An overall level is given for each idea, and the best idea is selected. Feedback for improvements is also provided.

1. Assign31: Group PitchASSESSMENT Group #___ (___________________________________________)
IDEA 1 IDEA 2 IDEA 3
Song:
By: _________________________
Song:
By: _________________________
Song:
By: _________________________
Type of musicvideo(tick):
___Performance
___Narrative (Illustr / Amplif / Disjunc)
___ Conceptual
Type of musicvideo(tick):
___Performance
___Narrative (Illustr / Amplif / Disjunc)
___ Conceptual
Type of musicvideo(tick):
___Performance
___Narrative (Illustr / Amplif / Disjunc)
___ Conceptual
Summaryof idea: Summaryof idea: Summaryof idea:
L1 L2 L3 L4
Idea1: Suitabilityof SONG/GENRE
Idea1: Suitabilityandcreativityof STYLING& USP
Idea1: Suitabilityof TYPEof musicvideo
Idea1: Suitabilityandcreativityof IDEA of musicvideo withsuitable/challenging
conventions
Idea1: Qualityof MOOD BOARDto illustrate brandingandmake visionvisible
Idea1: ClearlybeenINSPIREDbyrelevantvideoswhichgive suitable ideas/inspiration
OVERALL LEVEL FOR IDEA 1
L1 L2 L3 L4
Idea2: Suitabilityof SONG/GENRE
Idea2: Suitabilityandcreativityof STYLING& USP
Idea2: Suitabilityof TYPEof musicvideo
Idea2: Suitabilityandcreativityof IDEA of musicvideowithsuitable/challenging
conventions
Idea2: Qualityof MOOD BOARDto illustrate brandingandmake visionvisible
Idea2: ClearlybeenINSPIREDbyrelevantvideoswhichgive suitable ideas/inspiration
OVERALL LEVEL FOR IDEA 2
L1 L2 L3 L4
Idea3: Suitabilityof SONG/GENRE
Idea3: Suitabilityandcreativityof STYLING& USP
Idea3: Suitabilityof TYPEof musicvideo
Idea3: Suitabilityandcreativityof IDEA of musicvideowithsuitable/challenging
conventions
Idea3: Qualityof MOOD BOARDto illustrate brandingandmake visionvisible
Idea3: ClearlybeenINSPIREDbyrelevantvideoswhichgive suitable ideas/inspiration
OVERALL LEVEL FOR IDEA 3

2. OVERALL LEVEL FOR PITCH: ______
TO MAKETHE BEST MUSIC VIDEO YOUSHOULD GO WITH IDEA # ______
To make a great music video wethink you need to do/adjust/improvethe following
things to your pitch: (positive and negative):
Feedback was completed by: ___________________________________________________