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1. MKT 571 Week 2 Quiz UOP
Course Tutorial
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2. 1
Which of the following would consumers associate closely with a brand?
• Brand attitudes
• Points-of-difference
• Customer focuses
• Points of reference
2
What is the second stage of the consumer buying process?
• Information search
• Buyer satisfaction
• Purchase decision
• Evaluation of alternatives
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3. 3
Which of the following is known as the process of creating a segment
storyboard to test the attractiveness of each segment?
• Segment attractiveness
• Segment acid test
• Needs-based segmentation
• Marketing-mix strategy
4
Which other dimension is the VALS classification system based on
besides consumer motivation?
• Consumer retention
• Consumer resources
• Consumer support
• Consumer beliefs
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4. 5
Which of the following is used to determine a competitive frame of
reference for brands to compete against other brands due to their
closeness as substitutes?
• Market membership
• Industry membership
• Category membership
• Product membership
Find the final exam answers here MKT 571 Week 1 Quiz
6
When searching for a supplier, which of the following provides the
broadest reach of possible suppliers in today’s competitive market
environment?
• Standard & Poor’s
• Trade directories
• Internet
• Business associates
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5. 7
Which of the following do brand mantras attempt to define?
• Brand identity
• Points of difference to other brands
• Similarity to other brands
• Brand equity
8
Which of the following is a tool a company uses to position its brands
attributes in the minds of those in the organization?
• Brand perceptual analysis
• Brand positioning bull’s eye
• Competitive analysis
• Industry analysis
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6. 9
In behavioral segmentation, a product or service is grouped by which
other dimension besides knowledge of, attitude toward, and use of?
• Dimension to
• Relationship to
• Response to
• Value to
10
Which market is known as the invisible market segment?
• Asian American
• Hispanic American
• African American
• Caucasian American
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7. 11
What other dimension helps market segments be measurable, substantial,
accessible, and differentiable?
• Actionable
• Reasonable
• Obtainable
• Functional
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12
How many primary groups does VALS classify U.S. adults into based on
personality traits and key demographics?
• Seven
• Nine
• Eight
• Two
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8. 13
Which term describes the diverse needs of many ethnic market segments?
• Multidiversity marketing
• Multifaceted marketing
• Mass marketing
• Multicultural marketing
14
When purchasing, in which state does the consumer set a minimum
acceptable cutoff level for each attribute and then makes a buying decision?
• Elimination-by-aspects heuristic
• Conjunctive heuristic
• Lexicographic heuristic
• Indirect heuristic
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9. 15
Which of the following tools do marketers use to visually illustrate how
consumers view products or services on multivariables?
• Brand cannibalizations
• Brand extensions
• Perceptual mapping
• Point-of-difference
16
Which other factor does an organization’s marketing strategy focus on:
segmentation, targeting, and
• positioning
• perceptual mapping
• positive marketing
• possession
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10. 17
Which of the following is known in marketing as attributes of a product or
service that may not be unique to the product or service?
• Brand reference
• Points-of-difference
• Points-of-parity
• Points-of-reference
18
Which other criteria helps make up the three criteria for a successful
brand mantra: inspire, simplify, and
• inflate
• communicate
• infuse
• create
•
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11. 19
Which of the following marketing strategies does not concentrate on
recognizing differences in customers’ needs in the organization?
• Direct
• Undifferentiated
• Niche
• Concentrated
20
Which group is experiencing the fastest population growth today?
• African Americans
• Asian Americans
• Caucasian Americans
• Hispanic Americans
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12. To download the complete answer check MKT 571 Week 6 Final Exam
21
Which of the following do marketers use to give consumers a special
reason for them to purchase a product or service?
• Product demand
• Consumer response
• Value proposition
• Value-added product
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13. About Author
This article covers the topic for the University Of Phoenix .
MKT 571 Week 2 Quiz The author is working in the field of education from last 5
years. This article covers the basic of from UOP.MKT 571 Complete
Assignment Other topics in the class are as follows:
• MKT 571 Week 1 Quiz
• MKT 571 Week 2 Quiz
• MKT 571 Week 3 Quiz
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14. • MKT 571 Week 4 Quiz
• MKT 571 Week 5 Quiz
• MKT 571 Week 6 Quiz
• MKT 571 Week 6 Final Exam
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