Shopper Behaviour in India


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Shopper Behaviour in India

  1. 1. Based on inputs such as category, age, gender, city,type of hypermarket and shopper accompaniment profile,Store Trek analyzes:1.  Product discovery process2.  Purchase decision hierarchy3.  Impulse vs planned purchases4.  Number of grab-and-go shoppers5.  Time spent in aisle6.  Bill value7.  Trip mission8.  Trip frequency9.  Cross-category association10.  Video depicted shopper behaviour (based on user input)
  2. 2. Piyush Pandey interviews the country’s top retailer, Kishore Biyani, on ET NOWBack page: Brand Equity, Lead story: The Strategist, Study’s findings and interview on ET NOWThe Economic Times Business Standard