3. IPC MEDIA
IPC media is one of the UK leading consumer publisher. They has an
award winning portfolio of websites which reaches over 25 million
users every month. They try to target men and women with different
publishing divisions so that both genders can enjoy reading their type
of magazines. IPC have three publishing divisions IPC Connect, IPC
inspire and IPC Southbank.
IPC Connect is more leading towards a female target audience
publishing magazines like Now, Chat and Women. But IPC Inspire I
would say is towards a male audience which includes brands like
NME, Horse and hound and Rugby world. IPC Southbank is brands
which are geared towards women like women ad home, ideal home
and housetohome.
4. BAUER MEDIA
Bauer media is Europe's largest privately owned publishing
group. It is a world wide media empire offering 300 magazines
in 25 countries also online, TV and radio. The business is built
on influential media brands wad create personal relationships
with the readers and listeners. They want to connect
audiences with excellent content through their broad multi
touch point brand platforms. Bauer media publish magazines
like more and heat and radio stations like kiss FM and TV
stations like 4 music.
5. WHICH ONE I PREFER TO PUBLISH MY
MAGAZINE.
Looking at both these publishing brands and looking through
the magazine brands which they publish. If I was choosing
which brand I would use to publish my magazine I would
choose Bauer media, I have choose this because I think it is
more suitable towards my genre of music. Bauer media focus
towards more of a mainstream band and publish magazines
like heat and more which are mainstream which compare with
my magazines. Where as IPC media don’t look as much at a
main stream audience but publish magazines like Horse and
hound and Rugby world.
