2. Mobile App
vs
Mobile Website
What are the differences,
Really?
3. Mobile Website
-Needs an internet
connection
-Meant to allow your
customers easy access to
your content on-the-go.
-Can provide the same
convenience as an app, but
not the same experience
4. Mobile Website
-Alters the real estate of
the site to fit your phone’s
screen
-CNN provides a great
example of a polished
mobile site.
5. Mobile Apps
-Faster than a mobile site,
not constrained by
internet connection
-Provides advanced
functionality
-Solves a problem for a
company or customer
6. Mobile App - Starbuck Mobile Card
-Typical Starbucks customer get in and get
out. Simplicity is the name of the game.
-Starbucks decided to use a Mobile App
meet these needs.
Starbucks Mobile Card stores customer
orders and credit card info in a private,
secure account.
The Results?
7. Mobile App - Starbuck Mobile Card
3 Million
Customers
now pay for Starbucks
coffee via their iPhone
app since the launch in
January!
14. Enterprise Rollouts
-Highly Customizable Tools,
generally used to
streamline internal processes
-Easy to rollout updates
to user base
-ROI Measured by Time Saved
15. Enterprise Rollouts - transcribeit
-transcribeit was developed for a client
to streamline processes
for doctor offices
-gives the doctor the entire patient
record at their fingertips
-allows for dictation directly to the iPad
16. Public Rollouts - The App Store
-Approval Process: .
-iTunes: 7-14 days, curated
-Android: 1 hours, uncurated
17. App ROI
Purchased Apps
-Provides Value or Function Revenue Share with Apple
to Customer
-Customers get updates for the
entire life of the app for FREE
-Updates improve performance 70% 30%
or add new features
18. App ROI
Free Apps
In-App Purchases Mobile Commerce
-extend promotional -can connect directly to
functionality current online store
-adds new content -simple purchases, on the go
20. Our Favorite Apps
Evernote -The ultimate note-taking
application
-Save notes, photos and voice
memos
-Access the notes from your
phone, tablet, or computer
21. Our Favorite Apps
-The newspaper designed
specifically for iPad. The Daily
-Superimposed advertisements,
videos, animated effects and
more
-Interactive version of tradition
newspaper games (crossword
puzzles and more)
22. Our Favorite Apps
Square -The newest way to receive
payment on your phone.
-Free hardware, low processing/
interest charges
-Funds available immediately
23. Our Favorite Apps
-Retail shopping for a new
generation
-Animated models that move by
themselves
-Interactive shopping cart
-Secure credit card storage, fast Gilt
shopping
24. Our Favorite Apps
-The Equus owner’s manual is a
customized, private iPad App.
-Interactive features
-Schedule your next
Hyundai “Equus” maintenance appointment from
the iPad