Presentation titled "How to use Mobile Applications to build a sustainable, cross-platform mobile application strategy". Presented by Jeff Haynie at the SoCon 2010 conference in Atlanta, GA on January 30, 2010.
Archrival was not Built Pabst’s app in two
successful in prior weeks. Uses HTML5,
iPhone app attempts. analytics.
Extend popular affinity Average customer
campaign and deepen engagement: 15
engagement with brand puzzles, 4.5 minutes
through a mobile app >50% avg. web visit.
called “Puzzle Caps”. 75% repeat usage.
After spending thousands Symantec Press built
of dollars on Obj-C PartsFinder on
development, the Titanium in 60 hours.
perform the way we
wanted it to.”
Enable dealers and end
users to search for “We cut out 80% of our
millions of auto parts development time,
that are available in which allowed us to
their area at discounted focus on value
How to create hyper- ScoutMob built in just 2
location promotions in weeks.
Enable time-sensitive hot “By using Titanium we
deals with push were able to get a high-
notifications, geolocation quality, location-based
with the convenience of app to our first market
their mobile phone. quickly.”
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”
Use web technologies to build native apps
Create, test, and commercialize
native mobile and desktop applications
with the web technologies you use today.
Titanium Mobile Titanium Desktop
Develop Native iPhone and Build Desktop apps that can Cloud services used for
Android apps with full access be deployed with one code testing, packaging,
to each device’s APIs. base on the PC, Mac, or distribution, and
Linux platforms. analytics.
It’s Catching On.
Titanium Mobile Beta launched - 6/6/09
Appcelerator has attracted 21,000+ new web developers
to create mobile and desktop apps
Top 3 application categories:
Utilities: budgeting, server monitoring, home management, barcode scanning
Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite
Social: Social aggregation, friend finder, job/employment, Twitter