Create and Convert Mobile Moments of Truth

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My second presentation from Tropical Think Tank

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Create and Convert Mobile Moments of Truth

  1. 1. Greg  Hickman  -­‐  MobileMixed.com MOBILE MOMENTS OF TRUTH Converting @gjhickman
  2. 2. Do you know where your customers journey begins?
  3. 3. The Customer Journey Starts From…
  4. 4. Photo  Credit:  D.  Sinclair  Terrasidiius  on  Flickr Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way. ~Brad Frost
  5. 5. Our Goal: Funnel Map
  6. 6. Funnel Map - Close up
  7. 7. Exploration Publish & Promote
  8. 8. Publish, Promote, Syndicate
  9. 9. From Facebook
  10. 10. Youtube
  11. 11. Podcast Visit   FreeVideoGift.com Submit  a     question  at   AskPat.com
  12. 12. Email
  13. 13. Decision Making Be Worth Finding !
  14. 14. From Facebook
  15. 15. From Facebook
  16. 16. When People Find Your Home Base
  17. 17. Is it consistent on mobile?
  18. 18. Nice clean desktop site…
  19. 19. Sexy mobile responsive… iPhone
  20. 20. Why you gotta hate on Android? Galaxy  S4
  21. 21. Your Home Page Galaxy  S4 iPhone VS
  22. 22. From Email
  23. 23. Youtube Not  clickable  on  mobile.  
  24. 24. Don’t  make  mobile  users  suffer…
  25. 25. Use Leadpages
  26. 26. May  2013:  The  First  Key  to  Online  Business   Success   Original  Blog  Post  Visits:  2755   Audioblog  Downloads:  28,720
  27. 27. "I didn't even realize you had text blog content.” ! "Thank you for finally letting me consume all your content in the way I want.” ! "What an awesome way to create more value. Keep it up!"
  28. 28. Purchase Capitalize On Marketing !
  29. 29. Typical Payment Pages On Mobile
  30. 30. Custom Solutions
  31. 31. 3rd Party Tools Can Save You…like Clickbank…
  32. 32. …or Gumroad
  33. 33. Think Through The Journey The Whole Way Through !
  34. 34. Starting From A Facebook Ad
  35. 35. To The Lead/Registration Page
  36. 36. Adds To Cal
  37. 37. Funnel Map
  38. 38. Understanding Context
  39. 39. Key Takeaways ! 1. Your site should be mobile 2. Test it on multiple devices 3. Map out all incoming sources from mobile 4. Make your content stackable 5. Use mobile-friendly payment solutions
  40. 40. Greg  Hickman  -­‐  MobileMixed.com Questions? Subscribe  at  mobilemixed.com/newsletter

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