How Enterprise Mobility is reinventing Enterprise Software


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Presentation slides from my Webinar on December 2011, sponsored by Wipro.

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How Enterprise Mobility is reinventing Enterprise Software

  1. 1. How Enterprise Mobility isreinventing Enterprise Software Cristiano B. M. Oliveira December, 2011
  2. 2. Agenda for Today• Introduction: The Inflection Point• The Add-on Myopia• The App side of MEAP• Consumers ahead Enterprises• One does not fit all: – Employees vs. Consumers Apps – Developed vs. Emerging Markets• The Apple App Store Effect• And what about technology?• Final Remarks: Strategic Advices
  3. 3. The Inflection Point Enterprise Mobility is crossing the chasm Employees are Enterprises are The tech land- driving adoption realizing the ROI scape is changing“Due to consumerization of “The App Economy”IT, mobile device adoption “Spring Wireless customers Newsweekhappens before our eyes”, IDC realized a total of $785,000 “The post-PC era” “Mobile employees are in average annual benefits Steve Jobsdownloading their own apps to do per 100 users” IDC “Mobile First Enterprise their jobs on the go”, Forrester Apps” Forbes
  4. 4. The Add-on Myopia Mobility is a new layer on Enterprise Architecture Add-on Approach Layer Approach “Mobilize” “Innovate” Corporate Corporate Systems Systems Mobile Mobile App New technical layer Translator Platform New business layer Mobile Mobile Add-ons Applications Mobile-enabled versions of traditional Leverage mobile to create new, uniqueenterprise software (same features/data) business-focused value propositionsReference: “Mobile First EnterpriseApps: VC Investing Boom Ahead”Forbes
  5. 5. The App side of MEAP Why MEAP should not mean SDK• Packaged apps are the • “Mobile Enterprise winning approach for most Application Platform” software categories • The misinterpretation: SDK• Business processes should as the main component, for adapt to new market developing applications conditions all the time from scratch• No single SDK is able to • The real value: Applications address all enterprise needs as the main• Well… the same principals component, enabled by an are applicable to Mobility adaptable platform for ever- changing market conditions
  6. 6. Consumers ahead Enterprises The Consumerization of IT Mobile innovations are emerging first in the consumer market and then spread into business organizations Implications to EnterprisesEmployees bringing their High expectations for Challenge to deal with own mobile devices to simple, intuitive, pleasur mobile consumer tech work... Cost reduction able UX, based on (roadmapopportunities… Security mobile consumer apps visibility, backward and privacy challenges standards compatibility, end-of-life process, etc.)
  7. 7. One does not fit all Employee vs. Consumer Apps Expectations Expectations- Process automation to - Unique brand improve field execution experience- Focus on transactional - Multichannel (SMS, support, data sources Web, App)- Control over - Focus on content, devices, applications, promotions, social, … etc. Implications Implications- Prebuild apps and - Platform as an adaptable platform as accelerator for key foundations technology needs- Configurable rules - But tailored more relevant than interface/mechanics unique interface to assure unique experience
  8. 8. One does not fit all Developed vs. Emerging Markets• More mature and • Relevant growth engine competitive markets for most industries• Market size and cost • Lower cost structure structure create room for requires different strong ROI results approach to ROI• High-speed connectivity • Connectivity and entry- and high-end devices level devices limit the use enable advanced features of advanced features• iPad/Rugged devices as • Feature-phones/Android main mobile platforms as main mobile platforms
  9. 9. The Apple App Store Effect “There’s an App for that” Apple App Store was a game changer on how discover, purchase and provision apps Implications to Enterprises Shorter Time-to- projects with Specialized market more incremental, but inter- critical than constant, tran connected feature sparent mobile apps amplitude updates
  10. 10. And what about technology? HTML5, Cloud, and so on HTML5 is the future of mobile apps, a cross-platform Web standard that runs both online/offline. However security and performance issues make it far from ready for enterprise. Cloud computing is the future of software apps, for lower costs and more efficiently operations.Mobile Apps deployed in the cloud can protect investments and keep innovation pace on this ever-changing space
  11. 11. Strategic Advices Food for thought• “Mobile App development projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4-to-1 by 2015” Gartner’s 2012 Predictions• Reimagine business processes for “the post-PC era”... Think about the “Mobile First Enterprise Apps”... Go beyond Add- ons• Start with the Apps you need, and then evaluate the adaptability of the underlying platform… Go beyond a SDK• Employees and consumers already have access to the latest mobile technologies they need… Adapt your IT structure for it• Understand the differences among your audiences… it will be hard to find a single solution that addresses all of them• Do not turn your Mobile projects into ERP projects… learn with consumer apps: deliver fast and update frequently
  12. 12. Time to answer your questions! Where did we come from and where are we going?
  13. 13. How to reach me if you have more questions…@