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Apps in the Enterprise: Creating New Lines of Business & Productivity

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From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012

Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.

• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.

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Apps in the Enterprise: Creating New Lines of Business & Productivity

  1. 1. Apps in the EnterpriseCreating New Lines of Business & Productivity
  2. 2. Cimarron Buser Ibrahim JacksonVP Business Development Executive DirectorApperian, Inc. IT Business Relationship Management THE Estee Lauder Companies Inc
  3. 3. IT Challenges with mobile apps
  4. 4. Shifting mobile market $6.6B market forrester 75.5% of US workforce mobile in ’13 500k iOSx Apps, 3 Billion iPad 400k Android Apps Apps downloaded 66% of US jobs 6.8 Million require PC/ devices activated Internet on Christmas ’11 18 Billion iOSx App downloads iPad $3B paid to app developers by Android Apple Windows iPhone Blackberry Mobile 2015Users
  5. 5. Shifting enterprise Devices! $6.6B Corporate Issued Bring-Your-Own-Device market forrester (BYOD) “70% surveyed have a BYOD policy” 451 Group survey, 2012 2015Users
  6. 6. Enterprise Mobile challenges ★ “Don’t touch my phone!” Workers ★ No useful enterprise apps Enterprise★ No enterprise app !App! Providers! Mobile marketplace Ecosystem !IT! ★ Difficult to get apps installed ★ Apps & data needs to be secured
  7. 7. in-house appsare exploding
  8. 8. 3 types of Apps to Think About B2C B2E M2M
  9. 9. B2C Challenge “What do we build that is compelling and engages our next generation, always-on customers?”Content Community Commerce
  10. 10. B2E Challenge “How do we build apps that empower our mobile workforce?”Location Based Dynamic Personalized Connected Engaged
  11. 11. M2M Challenge “How can we make all these devices talk to each other to help make our company more productive?”Smart Inventory (RFID) Connected Cars Mobile ticketing Mobile Payments Mobile Health Mobile Pos
  12. 12. Mobile App Management (MAM)
  13. 13. What is MAM?A mobile app management platform concentrates ondeploying, securing & managing apps & data(in contrast to managing devices)
  14. 14. Why MAM? More Apps For every device within an organization there arethan devices at least 20-100 apps on each device App-level Organizations are extending core backendvulnerability business systems with mobile AppsBYOD devices Employees are bringing a variety of devices from trend home; don’t want MDM-style lock-down 14
  15. 15. Why MAM? More Apps Need way to manage lifecycle for thousands (andthan devices thousands) of apps across workforce App-level Need protection at the app level where in-use andvulnerability day-to-day risks resideBYOD devices Need to support users who want to utilize their trend personal devices “MAM automatically adjusts access to enterprise resources without having employees worry about security, updates or devices form factor.” 451 Group
  16. 16. MAM app lifecycleMAM#Lifecycle# Source Prepare protect manage publish 5 Stages of a Mobile App Management
  17. 17. MAM#Lifecycle# Typical MAM Activities Source Prepare protect manage publish • Apply set of policies to an App file with no coding • Inspect apps for non-conformancy & malware • Install Apps over-air to multiple devices to scale • Provide private app store to deliver custom apps • Create analytics on app usage by user/app/group • Collect user feedback & ratings + “Crowdsource” new ideas • Monitor performance
  18. 18. real world example
  19. 19. PERSONAL INTERACTIONS AND THE Digital Age
  20. 20. Challenge thousands of Kiosks on Counters Worldwide DELIVER COMPLEX APP AND TRAINING App Management without IT Staff21
  21. 21. solution iPad-based Kiosks Personal Interactive Product Recommendation 90 Second guided experience Personalized printout Lead Generation System Print, Email & Bluetooth22
  22. 22. SKIN DIAGNOSTIC TOOL
  23. 23. SKIN DIAGNOSTIC TOOL
  24. 24. SKIN DIAGNOSTIC TOOL
  25. 25. SKIN DIAGNOSTIC TOOL
  26. 26. SKIN DIAGNOSTIC TOOL
  27. 27. SKIN DIAGNOSTIC TOOL
  28. 28. SKIN DIAGNOSTIC TOOL
  29. 29. Contact UsVisit Website www.apperian.comEmail Me cbuser@apperian.comCall Me +1 800 862 0511

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