It’s not easy being a mobile developer. iOS and Android dominate the market, Windows Phone is climbing into third place, and we’re not really sure if BlackBerry still matters. Do you focus on one platform or many? What size of the mobile population do you really want to reach? Each mobile platform comes with its own programming languages, SDKs, IDEs and application lifecycle & architecture. Are we really expected to learn all of this? Isn’t HTML5 supposed to be the Silver Bullet so we can finally write apps once and run them everywhere? This session will demystify all these questions, walking you through the modern mobile ecosystem, and explore your options as a developer. We’ll review the native story on each major platform, discuss the pros & cons of both mobile native and web development, cover some of the cross-platform solutions available to developers, and explore best practices and guidelines to insure a successful mobile strategy. Don’t just blindly pick a side or assume that “one size fits all”, this session covers one of the most hotly contested debates in modern IT. Come join us and be a part of the conversation.