Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Selling The Mobile Web

Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.

This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.

Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences

    Be the first to comment

    Login to see the comments

  • ZahretLugo

    Feb. 21, 2013
  • MagnusMcCoy

    Mar. 1, 2013
  • zeroants

    Mar. 21, 2013
  • alexneskin

    Apr. 15, 2013
  • b1gstuff

    Apr. 15, 2013
  • cilginpirens72

    Apr. 19, 2013
  • sarahcada

    Apr. 22, 2013
  • ZuzanaVirbova

    Apr. 29, 2013
  • danielebazzano

    May. 14, 2013
  • jrmyboyer

    May. 27, 2013
  • capeloza

    Jun. 2, 2013
  • MiklsBreitner

    Jun. 11, 2013
  • rpmann702

    Aug. 6, 2013
  • EmAvecStyle

    Oct. 10, 2013
  • mmanojr

    Jan. 23, 2014
  • ZillionDesigns

    May. 28, 2014
  • samip3

    May. 29, 2014
  • phillipadsmith

    Feb. 18, 2015
  • AbhishekM27

    Jan. 9, 2017
  • Olga_leev

    Dec. 15, 2017

Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time. This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time. Topics discussed: - Selling the mobile-first philosophy and strategy Using mobile as an excuse to develop a strong content strategy - Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app) - How to create future-friendly mobile web experiences

Views

Total views

62,380

On Slideshare

0

From embeds

0

Number of embeds

13,934

Actions

Downloads

1,114

Shares

0

Comments

0

Likes

162

×