1. Why mobile?
Because it is friendly…
and necessary!
By: Study Breaks College Media
S

2. Why do you need
a mobile website?
Mobile devices will pass PCs as the access device of choice in 2013
Day and Night 365 Media

3. What makes a great
mobile website?
• Your location, phone, hours of operation and
contact information are clearly visible
• Less text, more images, slideshows and videos
• Easy ways to share on social networks and with
friends
• Current offer or coupon
• Short mobile form

4. Why else do you need
a mobile website?
S In 2015, mobile internet will S 42% of smartphone or tablet
outstrip laptop internet owners shop online at least once
a month
YesmailInteractive 2012 Holiday Survey
YesmailInteractive 2012 Holiday Survey
S Mobile commerce is now21% Over 80% of mobile interactions
of all traffic to e-commerce result in an action (call, visit or
websites purchase).
YesmailInteractive 2012 Holiday Survey Day and Night 365 Media

5. How do you want to be seen?

6. Features and Benefits
Mobile Coupons Mobile coupons offer 10x
the redemption rate of
traditional coupons.
S Perfect for restaurants.
S Coupons are stored on the user’s
device, no more coupon clipping.
S Easy to update.
S Can be shared through social
media.

7. Features and Benefits
Geo Location (store finder)
Users enjoy the
convenience of
quickly finding you,
which in turn creates
more opportunity for
more foot traffic into
your store.

8. Features and Benefits
M-commerce
(PayPal or credit cards)
Users can order your
product with just a touch
of a button.

9. Features and Benefits
Mobile Lead Generation Connect with your users
S Great for housing communities
to quickly get tenant feedback.
S Collect emails for your
newsletter.
S Create new leads in a mobile
friendly form.

10. Features and Benefits
Social Sharing Instantly connect users
with your social networks
S Easy to use widgets allow users
to “Like” and follow your social
networks with just one touch.
S Users can share content from
your mobile site with their
friends.

11. Features and Benefits
Rich mobile experiences
(slide shows, video, Allows users to experience
intuitive design) your brand visually
S Perfect for music venues
to showcase live
performances.
S An interactive way to
brand your site with
photos, fliers and video.

12. Why Your Customers
Love Mobile
S They can easily call you and find
you.
S They can quickly find the
information they need, when
they need it (your services, hours
of operation, menu, current
offers).
S Mobile engagement is fun!